What we can learn from Jimmy Kimmel

By now, you’ve heard about this clip from Jimmy Kimmel Live! You may have even watched it a few times. It’s hard to miss it on Facebook and Twitter.

Jimmy revealed that he and his wife gave birth to a son, who, after delivery, was found to have severe heart defects. Jimmy shared details of what lead up to the emergency surgery – and then a plea to level the playing field of healthcare.

Photo of Jimmy Kimmel with his newborn son.

We can learn a lot from Jimmy Kimmel here. This is a perfect example of why he’s so popular. While Jimmy Fallon can sometimes seem a little too sugar sweet and even fake — Kimmel’s the real thing. Fallon’s afraid of ruffling a few feathers… Kimmel is authentic.

By looking at Kimmel as a company, as a brand, you can take a few things and use them to grow your own business.

Specifically, I want to talk about know, like and trust.

Marketing is all about getting a prospect or lead to know you’re out there… like who you are and trust you.

This doesn’t happen overnight. It takes time to build a brand and the trust needed to land the sale or gain a new client. When you see someone you like in a bar, you’re not usually jumping right to the wedding that night. It takes TIME to get to know, like and trust.

  1. KNOW: Jimmy didn’t just land the TV slot he has now. He started in college radio and found himself eventually at LA’s KROQ. In the 90’s, he hosted Comedy Central‘s game show, Win Ben Stein‘s Money. Later he joined with Adam Carolla and Daniel Kellison to create The Man Show and Crank Yankers featuring David Alan Grier, Dane Cook, Seth MacFarlane, Wanda Sykes, and Sarah SilvermanJimmy Kimmel Live! debuted in 2003. YOU started by creating a digital brand with a website, social media and maybe a Google ad. Or – you started selling an item out of your garage and then after you grew, you got a storefront. You didn’t just appear out of the blue to your audience. They gradually got to know you through many channels. They may have heard your name 12 times before trying your product. This is how marketing works. You have to be there all the time, so when they need you – you’re there. Drip, drip, drip. An email blast, a Facebook post, a media interview, a blog… give your audience lots of “drips” so when they need you – they’ll see another “drip” from you and call you. I can help you with this media/marketing strategy.
  2. LIKE: Jimmy is a master at this. I liked him on The Man Show… I liked him even more when I found out he was dating Sarah Silverman. Then he started bringing his family on his show… then he created the Halloween candy video phenomenon showing parents stealing their kids’ candy… the list goes on and on. They guy is just so damn likable. But here’s the real takeaway. He’s AUTHENTIC. He shows his family and doesn’t hide his and their faults. He makes jokes about how he was brought up… how loud his aunts are… He let Sarah Silverman make fun of him over and over on air. He makes fun of HIMSELF. In this video posted above he thanks his current wife for “having sex with him.” He doesn’t think he’s a stud. He’s honest, humble and REAL. He’s authentic. He also lets you talk back. It’s a real conversation. He asks for videos from his audience and other ways to initiate a two-way conversation. He doesn’t just talk “at” his audience.
  3. TRUST: The more your product costs, the deeper the trust needs to be. Trust makes the sale. We trust Jimmy Kimmel. He’s not fake – he’s consistent and doesn’t disappoint. We know he’ll be on and he’ll be real. He doesn’t even have to be funny all the time because we like and trust him.

That last point is huge. At some point, your company will make a mistake. By laying this groundwork of helping them know, like and trust you — they’ll let you make that mistake and stick it out with you. You’ll survive a crisis better if you’re known, liked and trusted.

Can you show more authenticity in your marketing?

Can you sound more honest and humble?

Are there ways you can get real with your future customers?

Are there ways you can become known better through media, blogging and social media?

When you combine the elements of know, like and trust – you build a tribe of loyal fans who can become loyal customers.
It takes time and effort.
I’m game. Are you?
I’d love to give you a free consultation. Click here to schedule it now.

How public speaking skills can propel your career

Remember debate team in high school?

I wish I had joined.

Don’t get me wrong, I loved being an editor of my school’s paper, concert choir, DECA, acting in high school musicals and plays… but I didn’t really understand the value of debate team until later.

Preparing and delivering an argument has to be one of the skills we most need in life – no matter what we do for a living.

I think back now and wish debate team was required in schools. What’s a more valuable skill to learn?

Public speaking skills like being able to think on your feet, deliver an argument, defend your worth… these are all strengths that can propel your career.

My husband and I started watching the show, The Grinder, last night on Netflix. Have you seen it?

The show aired on Fox but was canceled in May 2016. It’s clever… it just never achieved high ratings.

The series follows actor Dean Sanderson, Jr. (Rob Lowe), who returns to his hometown of Boise, Idaho after his long-running television series ends. Though Rob Lowe’s character is not a lawyer, he thinks his experience playing one on TV qualifies him to practice law. He joins his family’s law firm much to the chagrin of his younger brother played by Fred Savage (who’s still as cute as he was as a kid), who’s a real-life lawyer.

Fred Savage’s character has the law degree and the real knowledge. He studies. He’s prepared.

But, over and over — people are attracted to the brother played by Rob Lowe who has NO legal knowledge or degree. They want HIM to represent them in court. Why? Besides for the fact that he’s Rob Lowe…

Because he looks and sounds like he knows what he’s talking about. He’s eloquent… convincing… and a little suave. He carries himself with confidence, makes eye contact, smiles … while Fred Savage’s character has all the real facts of each case… but reads with his nose stuck in his notes. No eye contact. Just awkward body language… and stern looks.

So imagine the power of knowing what you’re talking about AND having the delivery that attracts your audience? Imagine drawing people to you naturally without having to sell to them.

What could you do at work with that kind of power?

Whether you’re an electrician or an electrical engineer – you interact with clients – selling yourself each and every day.

Leaders speak calmly and clearly in an emergency. They stand out and more easily move up.

If you want to advance in your career, communicating effectively is essential. You must sum up your ideas and solutions faster than the others. If your job (or your dream job) requires any kind of presentations or just mingling – you need public speaking skills.

Some companies offer classes on this because they know it’s that important. If your company doesn’t, look for a local class in public speaking. I can help you too.

If you think colleagues would be interested, let’s talk about presenting the idea of holding a class at work to your company. You’ll get bonus points for organization and initiative.