Telling Your Story: Landing & Leveraging Media Opportunities

Have you ever had your message miscommunicated? Via a promotion? Through your salespeople? In the media? It can hurt your message and damage your confidence!

So let’s get out in front by talking through how to sell your story so that your message isn’t misconstrued.

This week live on Facebook, I shared how to find the right story to tell  – and how to tell it to the right media at the right time.

I was also joined by special guest Julie Holton, the Principal Strategist and Owner of MConnexions  for a deeper dive into how to leverage that attention with some marketing must-do’s.

Every company has a story to tell – let’s find yours! Click below to watch the video.


Kathryn Janicek | Media Coach, Producer, Public Speaking Trainer
Kathryn Janicek is a three-time Emmy Award-winning television producer with 20 years of experience working in newsrooms across the country. Kathryn coached talent, producers, and writers before switching her focus on helping entrepreneurs and corporate executives. Now, based in her home city of Chicago, she is a much sought-after media coach and public speaking trainer who will help you produce the best YOU.

How to Prepare for & React to a Media Crisis (so it doesn’t become a bigger deal)


Something terrible happens – and the media is calling and beating your door down.

You hide.

You don’t know what to do or what to say.

You did nothing wrong — but you just handled the situation wrong. And now, there are accusations online, your employees are confused, and the media won’t. just. go. away.

You can go from normal to a media crisis in minutes. An employee sends out a racist tweet. You lay off workers. Your CEO gets in a car crash and he was drinking. There’s a video of your employees doing something illegal.

What could happen at your company?

Every organization is vulnerable to a crisis. If you ignore it – it doesn’t disappear.

Maybe it’s not even your crisis – but it’s a vendor’s or a client of yours is having a crisis. Maybe you’re a law firm, a financial firm, an accounting firm… and you have clients who have a crisis. If you know how to help them — you can save them.

TRUST ME – if you don’t prepare – you’ll be worse off.

  • The impact to your financial and reputational bottom line will be more severe.
  • Employees and other stakeholders will not know what’s happening and will become confused and angry.
  • Your organization will be perceived as inept and possibly criminally negligent.
  • The media crisis will last MUCH longer. 

Why trust ME?

I have 20+ years of media experience as a TV and social media producer, executive producer, writer and news director. I have seen the good and the ugly. I helped manage my TV station’s 9/11 coverage.

As the spokesperson for the Hennepin County Sheriff’s Office, I handled all communications for one of the biggest news events in Minnesota: the 35W bridge collapse in Minneapolis, Minnesota. Talk about a crisis. The eight-lane, steel truss arch bridge that carried Interstate 35W across the Mississippi River collapsed into the river during rush hour on August 1, 2007. Thirteen people were killed. 145 were hurt. First thought was terrorism, then it quickly became a structural issue. I was in charge of all local, national and international media – even over the federal response.

The basic steps of effective crisis communications are not difficult, but they require work in order to minimize the damage.

Are you serious about crisis preparedness?

Here is what you need to do:


What Facebook Live can do for you (i.e. increase sales)

Think you don’t have a good enough story or message to go live on Facebook?

Don’t know how to make a Facebook Live land you new business leads?

Is your only production knowledge from watching Wayne’s World? “Camera one, camera two… camera one, camera two.”

Think it’s all a waste of time?

My Facebook Live show this week answered all your questions:

  • Why should I be on Facebook Live?
  • How do I use it to land more sales?
  • How can I set up Facebook Live to fit MY budget?


I’ve been going live since 1998 as a TV producer. Longer than most people you’ve seen call themselves “live video experts”. My background is in making other people look great while broadcasting live on TV. Once Periscope got on the scene — I jumped all over that going live from TV shoots in Hawaii and other destinations. On Facebook, I have taken viewers like you live to:
  • a TV shoot in Mississippi where I was covering a historic case
  • Kansas the week of the 2016 presidential election to show what the middle of the country was thinking
  • and I also do live shows on Facebook to share how you can gain the media’s attention and improve your public speaking skills.

I LOVE live video. But honestly, I love PRODUCING live video. Without doing my own Facebook Lives, I was missing out on the MARKETING POWER Facebook Live has for everyone like me who owns a company.
Don’t be like me in 2016… missing out on all that marketing power. Missing out on the clients I could have landed.

Watch this video to find out:

  • Why people will see your Facebook Live faster than any blog you post
  • How you can promote new products or services on Facebook Live
  • How Facebook Live creates trust with your audience
  • How it helps your marketing strategy
  • Why you should interview your CEO on Facebook Live
  • How to share the video later and integrate it into your overall marketing strategy
  • What kind of equipment you need to do a high-quality FB Live (without busting your budget)


I’ll be going live again next Thursday at 1 pm Central so mark it in your calendars, set an alarm, whatever you need to do to make sure you’re here on my Facebook page. Oh, and send me your media or public speaking questions and I’ll answer them live.

Join Kathryn Janicek Live Every Thursday on Facebook at 1pm Central