Do any of these situations sound familiar?

  • You keep seeing experts on TV that have way less experience than you — and you want your moment.
  • You have something to promote or sell — and you know your business will blow up (in a good way) if you’re on TV.
  • You have an important message but don’t know how or where to share it.
  • Your company just ran into a PR nightmare and you have no idea how to prevent a media nightmare, recover or move forward.

As your business or brand grows, you’ll need to work with the media more often and have a communications plan in place–just in case. We can help you widen your reach, begin to work with the media, create soundbites and quotes that go viral, and attract more opportunities by enacting clear content and brand strategies.

Our clients not only land media interviews – but with the right strategy, they keep landing more interviews.

With 20 years as a TV producer, executive producer, and news executive, Kathryn Janicek knows the ins and outs of working with the media, what they need from you, and how you can leverage those relationships to tell a compelling story and grow your brand or business. The right media strategies help increase profits while building your brand and gaining customers.

Our media strategies will help you focus your story, highlight what differentiates you from your competition, stand out, and create the best image for you and your company.

If you have a PR agency, we work hand in hand with them by tapping into our experience and relationships.

We also jump in when a crisis hits. If you don’t have a crisis communication plan in place, you’re at risk. While a crisis may never hit, you always need to be prepared just in case it does. Whether something goes wrong with a product, an employee tweets something they shouldn’t, or you make a high-profile mistake, having a plan ready can make all the difference at the moment. What will you say? Who will you reach out to? Should you have a press conference? Through her work as the communications director, spokesperson, and public information officer for a law enforcement agency, Kathryn knows how to handle emergencies. You need to continue to put your best face forward during a crisis, and we will help you prepare your message, make sure you’re memorable, and keep your brand safe.


Your ability to understand how to coach each person was amazing. You met people where they needed you to be, and pushed just the right amount based on each personality. I was truly blown away watching that – it’s a real talent that I don’t know I’ve seen before.

COO of a $12B US-Based Company

Kathryn Janicek is a seasoned media expert who has helped me take my professional speaking, branding, image, and media presence to the next level. I most appreciate her intelligence, vast knowledge, key contacts, keen insight and candor. She helps me eliminate my blind spots by giving me trusted feedback I needed to hear in a way that is constructive and supportive.

Joyce Marter, LCPC | National Speaker, Author & Midwest Chair of the American Counseling Association

Her drive, determination, attention to detail and professionalism really sets her apart from anyone else. When I am on set, whether television or radio, I know I’m prepared because she prepared! I know I’m in good hands.

Dr. Lynn O’Connor, M.D., M.P.H., F.A.C.S., F.A.S.C.R.S., Colorectal Surgeon, National Speaker, Consultant & Author

Working with Kathryn was awesome! We had been struggling to get the attention our startup deserved and within a few weeks, Kathryn had us on TV and radio… Our company wouldn’t have received the attention nor achieved the growth we’ve had without her help!

Brian Curcio | Founder, Rapunzl

She gave me advice on what to say and focus on during the interview and how to look my best on camera! I felt very relaxed and comfortable because of her help!

Fitness Expert

Want results quickly? Kathryn is your go-to coach!

AdreAnne Tesene | Owner, Two Bostons Dog Boutiques

As a TV News Director and former co-worker of Kathryn’s, I can assure you she’s the real deal and knows of what she speaks.

Bryan McGruder, WZTV News Director

I knew Kathryn would be my saving grace. Her connections, her media savvy, her organization, and her quickness is an asset… she is born with incredible business skills and her recommendations for media were localized and strategic. She handled the hard stuff with ease, and when I needed last minute assistance, onsite in Chicago, she said “I got this. Tell me time and location.” And just like the fairy Godmother of Everything, she granted that wish too.

Emilia Serrano | TV/FILM Writer, ABC, Fox, TNT

When I need the best in Chicago for media coaching, executive production, TV production/personality or scripting, editing and telling “THE STORY”; I go to Kathryn Janicek! There is no one else in the country I would rely on for my media and production strategies than Kathryn.

Michael Ziener | Senior Director, American Cancer Society

Kathryn provides excellent feedback that can be immediately implemented. Her coaching leads to successful presentations – Kathryn was great!

Megan Richards Martin, PR – Equinox Fitness Clubs

She knows how to position you to reach the biggest audience and has the relationships to take advantage of everything she teaches. Aside from her knowledge and professionalism, she’s energetic, conscientious, hardworking and kind. Her high standards and quality of work make her an invaluable asset to myself and my team.

Ryan Brockmeier | Owner/Creative Director, Two Seven Eight Media, LLC

Kathryn created two amazing videos for us that expertly communicated our mission and vision through story-telling. She crafted stories that shared the struggles and triumphs of two individuals served by Aspire that captivated our audience and engaged many new donors, volunteers, and partners in our vision of inclusion. Bravo!

Angela Wiley | Director, Advancement, Aspire