story

A lesson from Elton John

Elton John finally made his way back to Chicago.

This was a show originally scheduled for 2020.

Like a lot of concerts, it was delayed because of the pandemic.

As the months passed, I didn’t think he would actually make it back.

As you may know, Sir Elton recently had COVID.

Was he going to be too nervous being in a big crowd again? Would he be fully recovered?

Instead, what I witnessed was a man who put every ounce of his being into the show.

From the first second to the last – he had endless energy.

He was like a kid.

And so were each one of the band members.

Many of whom are in their 70s.

But each one acted like they were… maybe 25.

So much energy and so much enthusiasm.

These legends have been playing on stages worldwide for decades.

We all would have been fine if they phoned it in.

But instead, they played like they were still earning our respect as musicians.

They genuinely acted like they were excited to be there.

Elton waved to the crowd for 2 1/2 hours like he was your grandpa and you were driving up to his house after he spent two years in quarantine.

Energy. Excitement.

Right from the top, no time wasted.

Preparation.

Practice.

True professionals.

They get it.

There isn’t time to warm up.

Once you hit the stage, you have to be ready.

To entertain.

To captivate.

This comes up with my clients all the time.

When they first call me, they explain how they were great in the middle of a podcast or another interview, but it took them time to warm up.

But we live in a world where we don’t have time to warm up.

If we don’t catch people right off the top, they will start checking their email or move to a different podcast.

We must captivate and entertain from the top.

Capture the audience and make them want to stick around.

Elton didn’t need to do that.

Nor did his 74-year-old percussionist, who has played for every major act in the world.

Yet, they acted grateful to be on the big stage.

The next time we’re on a stage or in the media – we have to act like we’re grateful to be there and that it’s not old hat.

We have to prepare and be ready on the first beat.

This is not a normal conversation.

This is something that takes a different level of preparation.

That first soundbite has to be a headline.

It has to encapsulate all of the excitement going on in your organization.

It’s an important lesson to learn from these pros.

They’re teaching us night after night, how to perform to make our audience keep coming back for more.

P.S. I had great seats (thanks to my United Center/Chicago Bulls client). If you want to see video from the show, I shared it here on LinkedIn.

P.P.S. I created a training for health care professionals who need to discover their message and story, deliver it clearly, succinctly, and confidently, and present in a way that intrigues, entertains and keeps the audience’s attention. Share it with your friends in health care. Check it out even if you’re not in health care. The tips and tricks are universal. Click here to learn more.

P.P.P.S. Whenever you’re ready… here are three more ways I can help you build your brand, own your voice, and stand out:

  1. Want more tactical advice you can implement today? Check out my blog here for great articles, stories, and lessons I’ve shared over the years.
  2. Looking for one-on-one coaching or a consultation with me? Schedule a complimentary call here to speak to our team about how we can help you.
  3. Follow me on Instagram here for more media and public speaking tips, videos… and a little fun.

They’ll love your snow stories

Have you ever met a really BORING person?

Been on a first date and wondered how someone could really be that bland?

Are you sitting in a Zoom meeting right now listening to a person go on and on… about nothing?

Or worse… are you afraid you might be that person?

The best piece of advice I give thought leaders I work with before they do a media interview or speech is:

Have a relatable story.

You MUST have a story people can relate to if you’re going to attract people to you, speak in public, or if you’d like to sell your brand by using the media.

No producer or writer is going to publish a story about your grand opening or sale.

But if you have a story, like you’re donating 40% of opening day profits to a charity that’s in the news… or there’s something special about the owner… you have a much better chance.

Numbers are great – but stories are even better.

You may have a great success story at your company. Numbers are way up. Bosses are happy.

The way to break through to an audience and show what those numbers really mean is to tell a story. Explain what those numbers mean.

Talk about how many people you were able to hire because numbers are up. Highlight a person you hired and their family.

You need a compelling story of human interest.

Remember: the media has a job to do.

They need to make sure their audience watches, reads, sticks with them even after a commercial, learns something and keeps coming back for more.

All you need to do is learn a few tricks to do it the right way.

Here are a few quick thoughts I shared on YouTube.

And think about how a story connects you to people in your day-to-day Zoom meetings.

I was on a call with an exec of a Fortune 100 company last week.

He showed up in a baseball cap and a hoodie.

Not his normal wardrobe.

He told me he had just finished shoveling his wife out of the driveway.

And then he drove her to work.

She’s a nurse.

At that moment, I knew I wanted to work with that exec – and I even happily altered my price when we negotiated my contract.

Give your audience an authentic story that makes them feel something and you’ll have a better chance of seeing your story in the media.

They may even become open to negotiating their prices because they just like you.

P.S. Creating a story that stands out is the critical component needed to grow your business or practice and ensure you get an ROI on your time and energy. I shot a YouTube video on this. Check it out here.

P.P.S. I created a training for healthcare professionals who need to discover their message and story, deliver it clearly, succinctly, and confidently, and present in a way that intrigues, entertains and keeps the audience’s attention. Share it with your friends in healthcare. Check it out even if you’re not in healthcare. The tips and tricks are universal. Click here to learn more.

P.P.P.S. Whenever you’re ready… here are three more ways I can help you build your brand, own your voice, and stand out:

  1. Want more tactical advice you can implement today? Check out my blog here for great articles, stories, and lessons I’ve shared over the years.
  2. Looking for one-on-one coaching or a consultation with me? Schedule a complimentary call here to speak to our team about how we can help you.
  3. Follow me on Instagram here for more media and public speaking tips, videos… and a little fun.

The story of a big potty, accents and communicating

In the art of communication, it’s not just what we say, but how we say it that can determine whether or not we are reaching our audience. In this lesson: the story of a big potty, accents, and communicating.


We moved to Massachusetts when I was in second grade.

This was the first of the moves that would take me to five new regions of the country by the time I was a junior in high school.

When my mom and dad were house hunting in Massachusetts, they looked at several areas… and narrowed in on Worcester. When the realtor was showing Mom and Dad the house we ended up living in for about a year — my mom kept hearing the realtor say she could have a big potty in the house. The realtor was seriously standing in the middle of the living room telling my parents about this BIG POTTY they could have…

After she said it a few times, my mom realized the oh so Massachusetts realtor was actually saying that my mom could have a big PAHTY (party) in this new house.

Boston accents are wicked cool.

I remembered the story while working in Boston this week. My mom tells me I absorbed that Massachusetts accent pretty quickly. I wish we had video of me walking around TAAHking like that as a 7-year old.

I’ve always been quick to pick speaking styles up. For better or worse. It took me FOREVER to get rid of the Minnesohta accent I adopted when I worked at a TV station there over 10 years ago.

The problem with an accent can be when it creates a communications issue. While it’s so individual and a part of who you are… it can stop you from landing a job or getting your soundbite in a TV story if they feel the audience won’t understand your message.

Many of my clients work with me to make sure they can communicate better with or without an accent.

I love accents. I love listening to how people form their words and what they emphasize in a sentence. Regional accents are a lesson in our country’s history.

Speaking of history lessons… have you had a tour of Fenway Park in Boston?

I toured the park yesterday. Head on over to my Facebook page for a tour of the park in the SNOW, the locker rooms and some history of the park.

Side note: when people ask me if moving around so much as a child was terrible, I tell them that without all those moves — I wouldn’t know so many parts of the country, have friends across the U.S. (and world) and wouldn’t have the regional U.S. knowledge I have. An example: While working the day breaking news came into our Memphis newsroom about the death of six firefighters — I’m quite sure my anchors were two of the only TV anchors in the nation who pronounced Worcester the right way. I wouldn’t have known that without all the moves as a kid.


Kathryn Janicek | Media Coach, Producer, Public Speaking Trainer
Kathryn Janicek is a three-time Emmy Award-winning television producer with 20 years of experience working in newsrooms across the country. Kathryn coached talent, producers, and writers before switching her focus on helping entrepreneurs and corporate executives. Now, based in her home city of Chicago, she is a much sought-after media coach and public speaking trainer who will help you produce the best YOU. Click HERE now to book a complimentary 30-minute consultation with Kathryn!

We Lost Our House (The Lesson to be Learned on Communication)

A few days ago we lost our house.

We received an email at two o’clock saying that if we didn’t pay up in three hours, we were done.

My husband was out of town, I was managing the two maintenance guys cleaning the stairways in our building and I was renegotiating the contract with a long-time client. And at that moment, I found out, we were losing our home.

Even in the chaos, I could feel that something was off. It wasn’t adding up. I had met most of the players – and I just knew what I read on email wasn’t what they meant to say. I knew something was lost in translation from the lawyers.

When I asked our lawyer if I could just pick up the phone and call the other party — woman to woman — there was laughing.

The deadline came and went and we lost it. We would have to start our house hunting all over again.

I tried not to get emotional about it. The voice inside my head was my father’s saying, “Kathryn, a home is not an emotional purchase. It’s a business transaction. Don’t get attached.”

I told myself, forget it – and tried to move on. The problem was, I kept having the nagging feeling that something wasn’t right.

A few hours later, our realtor called saying the seller had no idea her lawyer sent the email and she did NOT want to kill the deal. The deal was dead at the moment – but it was so good to hear that my intuition was right on.

The seller’s message was completely miscommunicated through the lawyers to us. She wanted to sell to us – and wanted us to be happy. What could have been a real setback for her and quite frankly, us — turned out to be fixed with clear communication once I was able to talk to her.

Woman to woman.

Have you ever had your message miscommunicated? Through lawyers? Via a promotion? Through your salespeople? In the media?

Do you want to have more confidence telling your story yourself — so it doesn’t get changed, twisted and end up hurting your business?

Not sure what story to sell to reporters – that will, in turn, sell your company?

This video provides some answers on how you can find the right message to land media coverage. I’m joined by digital marketing expert and owner of mConnexions, Julie Holton, to talk about how to find the right story to tell, how to make sure your message isn’t misconstrued, and then the best places to market that message.

https://www.youtube.com/watch?v=0clk3X5NX1Q

Like what you see? Join me every Thursday at 1pm Central, live on Facebook. To make sure you get on in time for my Facebook Live training, like my Fan Page and have the notifications turned on like this:


Every company has a story – we’ll find yours!


Kathryn Janicek | Media Coach, Producer, Public Speaking Trainer
Kathryn Janicek is a three-time Emmy Award-winning television producer with 20 years of experience working in newsrooms across the country. Kathryn coached talent, producers, and writers before switching her focus on helping entrepreneurs and corporate executives. Now, based in her home city of Chicago, she is a much sought-after media coach and public speaking trainer who will help you produce the best YOU. Click HERE now to book a complimentary 30 minute consultation with Kathryn!

Telling Your Story: Landing & Leveraging Media Opportunities

Have you ever had your message miscommunicated? Via a promotion? Through your salespeople? In the media? It can hurt your message and damage your confidence!

So let’s get out in front by talking through how to sell your story so that your message isn’t misconstrued.

This week live on Facebook, I shared how to find the right story to tell  – and how to tell it to the right media at the right time.

I was also joined by special guest Julie Holton, the Principal Strategist and Owner of MConnexions  for a deeper dive into how to leverage that attention with some marketing must-do’s.

Every company has a story to tell – let’s find yours! Click below to watch the video.

https://www.youtube.com/watch?v=0clk3X5NX1Q&t=3s

 


Kathryn Janicek | Media Coach, Producer, Public Speaking Trainer
Kathryn Janicek is a three-time Emmy Award-winning television producer with 20 years of experience working in newsrooms across the country. Kathryn coached talent, producers, and writers before switching her focus on helping entrepreneurs and corporate executives. Now, based in her home city of Chicago, she is a much sought-after media coach and public speaking trainer who will help you produce the best YOU.