You know how important video is to connect with your audience.
I don’t need to convince you.
The stats are all there.
Video will make up 82% of all internet traffic this year.
How do you make sure your messaging doesn’t get lost?
You’re heard? Remembered?
How will you ensure your goal – the reason you want to get a message across – comes through?
I was training the CEO of a nationally known public company this week.
He was creating a video message for his employees.
He has the fancy equipment and team.
But he was missing the right words to reach his team.
And the tone and cadence.
The pieces to really move them.
Inspire them.
Make them act.
Video is powerful.
But you’re even more powerful.
So, what could you be missing from your marketing strategy?
Authenticity.
Vulnerability.
YOU.
Without YOU, video is weak.
This goes for Zoom video meetings, media interviews, website videos, social media videos and internal videos for your employees.
Don’t leave out YOU next week.
Your audiences came to the YOU party.
They chose to work with YOU.
Don’t disappoint.
P.S. If you would like help on how to be a more effective thought leader in video, in the media, and on stages, book a free consultation with me here.
P.P.S. I’ve created a special program just for healthcare professionals who need media training so they can confidently show up on camera, attract more patients, move up in their careers, and let their expertise shine. If that’s you or you know someone who can benefit from this, click here to learn more.
P.P.P.S. Whenever you’re ready… here are three more ways I can help you build your brand, own your voice, and stand out:
- Want more tactical advice you can implement today? Check out my blog here for great articles, stories, and lessons I’ve shared over the years.
- Looking for one-on-one coaching or a consultation with me? Schedule a complimentary call here to speak to our team about how we can help you.
- Follow me on Instagram here for more media and public speaking tips, videos… and a little fun.
