As the presidential election draws closer, it’s not just about who wins—it’s about the stories that will unfold in the days, weeks, and months to come. These stories will dominate the news cycle, presenting a massive opportunity for your organization to join the conversation. But here’s the key question: Will journalists be able to find you when they need an expert?
The media is searching for voices to weigh in on the platforms, policies, and issues raised by the candidates. Right now is your chance to ensure they find you.
Here’s how to get ahead:
1. Optimize Your LinkedIn Headlines
Journalists are looking for experts, and your profile should present you as THE expert.. Your LinkedIn headline should be clear, concise, and full of key terms that are relevant to the current conversation. Ask yourself: Are you highlighting the skills and expertise journalists will be searching for? Are you tweaking your headline appropriately as the conversation shifts?
2. Use Keywords on Your Website
The same logic applies to your website–make sure you’re using the words and phrases that are present in the news cycle. Think about the candidates’ platforms—what topics are coming up again and again? Make sure your content reflects these, so when journalists search for insights, your organization appears as a valuable resource.
3. Showcase Your Expertise Through Stories and Videos
Don’t just tell journalists what you do—show them. Update your site with recent case studies, stories, or videos that highlight your experience in these areas. It gives your organization credibility AND makes it easier for journalists to understand why you’re the expert they should call. Win-win.
By preparing now, you can position yourself in the conversation and ensure your organization’s voice is heard. The media is looking for experts—make sure they can find you when they need you.
At Janicek Performance Group, we specialize in helping you communicate with impact. Whether it’s getting your spokespeople ready for media interviews, positioning your brand for maximum visibility in the media, preparing you for keynotes and panels, optimizing your LinkedIn, refining your website keywords, or crafting a narrative that fits the current news cycle, we ensure your organization gets noticed. Let us help you prepare for the post-election conversation, so you can focus on what matters—sharing your story with confidence.
