Blog2019-01-31T18:23:26-06:00
1401, 2022

The missing piece to your marketing strategy

By |January 14th, 2022|Categories: Blog, Business, Media|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , |Comments Off on The missing piece to your marketing strategy

You know how important video is to connect with your audience. I don’t need to convince you. The stats are all there. Video will make up 82% of all internet traffic this year. How do you make sure your messaging doesn’t get lost? You’re heard? Remembered? How will you ensure your goal - the reason you want to get a [...]

601, 2022

How to Make Sure Your Message Takes Center Stage (and not this)

By |January 6th, 2022|Categories: Blog, Business, Media|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , |Comments Off on How to Make Sure Your Message Takes Center Stage (and not this)

The key to any speaking opportunity - whether that’s speaking on Zoom in a meeting, on stage, in the media, in your website videos, or in job interviews - is to keep the audience focused on your message and nothing else. There are a lot of things steering your audience away from you and your message. A busy background. Disrupting noises. [...]

3112, 2021

How to be more entertaining & interesting in 2022

By |December 31st, 2021|Categories: Uncategorized|Tags: , , , , , , |Comments Off on How to be more entertaining & interesting in 2022

I just spent a month working from Florida. It's nice to get away from the Chicago cold. Plus, my mom lives there. Have you ever noticed how honest your family is? Your colleagues may not tell you about your flaws... but, man... your family will. When I was young (and sometimes still now), my mom would say, “Kathryn, the Reader’s Digest [...]

1412, 2021

Are you prepared for a Peloton-style crisis?

By |December 14th, 2021|Categories: Blog, Business, Media|Tags: , , , , , , , , , , , , , , , , , , , , , , , |Comments Off on Are you prepared for a Peloton-style crisis?

The Peloton crisis got me thinking... What if something terrible happened to you? Every organization is vulnerable to a crisis. On many levels. If you ignore it – it doesn’t disappear. An employee sends out a racist tweet. You lay off workers. Your CEO gets in a car crash. There’s video of an employee doing something illegal. Or your product [...]

312, 2021

How to Land Your Company on the Today Show’s Website

By |December 3rd, 2021|Categories: Blog, Business, Media|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , |Comments Off on How to Land Your Company on the Today Show’s Website

People always ask me… How do I get on TV? How do I get my company mentioned in articles? I know media mentions help my SEO, so how do I get legit ones? I landed the first spot in an article on the Today Show’s website this week and thought I would share how I did it - with you. [...]

1911, 2021

I Never Thought I Would Be an Entrepreneur

By |November 19th, 2021|Categories: Blog, Business, Personal|Tags: , , , , , , , , , , , , , , , , , , , , , , |Comments Off on I Never Thought I Would Be an Entrepreneur

I never thought about owning my own business. Entrepreneurialism. Employing other people. Managing their health insurance. Business insurance. Liability insurance. Workers comp insurance. Invoices. Contracts. Changing lives. Helping people earn more money. Showing clients how to move up in their careers. Giving people their confidence back. Changing someone's mindset so they can achieve their goals. Mentoring. Creating more fulfilling lives [...]