Now, there’s nothing wrong with skinny dipping in your backyard pool… but you can get burned in places.. well, you know what I mean. No one wants that.
I had two amazing people with loads of experience to pitch this week for media interviews.
Their backgrounds are full of the expertise that should have landed them media.
The problem?
The reporters googled my experts and they didn’t have a website or any other online marketing to back up their expertise.
It’s something I had mentioned to them – but they didn’t believe me that it mattered.
Listen: it matters.
It’s like going swimming in the ocean without your suit.
Here’s what one reporter sent me. I blacked out some info and names to keep everyone’s privacy.
This writer could have just NOT responded. Instead, she replied with WHY she wasn’t going to use my expert. She gave my client really good information that will help him ramp up and score his next media opportunity.
Are you too busy to think about all of this?
Don’t think online marketing will do you any good?
Don’t know how to update your LinkedIn?
Have no idea how to create a professional company page on Facebook or LinkedIn?
Don’t have a website yet?
Don’t think you need an updated headshot?
Seventy percent of job seekers find their next job on LinkedIn thanks to a connection they have there. 70%!
Your future customers are there too. Looking for someone just like you.
I’m here for you. Just not if you feel like skinny dipping.
