How To Nail Down Your Story

Recently, I spoke at the annual meeting of the American Academy of Orthopaedic Surgeons (AAOS). At our media training workshop, we had over a dozen surgeons—dedicated professionals and perfectionists. These surgeons strive for excellence in everything. That’s great, and it can be crippling when you need to talk to your audience and connect with them.

When it comes to media interviews and public speaking, it’s not just about perfection or having all the facts. It’s about telling your story in a way that captivates and engages your audience.

Lean into Your Executive Presence

First, take control of your executive presence with the goal of inspiring confidence in others. Think about this from a patient’s perspective. As a patient, I want to have confidence in the person taking care of me. I want to know you have my back.

Executive presence is about composure. Do you make people feel calm? Do you look like you’re in control of your body language, your breathing, and your posture? It’s also about your character.

Your Achievements Don’t Speak for Themselves

Many physicians don’t see themselves as executives. Despite having numerous degrees and qualifications, they often assume that their achievements speak for themselves. A few months ago, I explained to a client the importance of appearance. She was puzzled at first, not seeing the connection. She was qualified for the job—why would I even bring up her outfit or hairstyle?

I’m not suggesting you need to look like a news anchor. But when you’re on camera, your appearance can evoke trust. Media interactions are performative; it’s not just about your credentials. First impressions matter. Your audience forms an opinion the moment they see you, and then it’s your chance to captivate them with your 60-second elevator pitch.

This concept applies not just to media interviews but also to other professional opportunities, like applying for medical awards, department head positions, and prestigious fellowships. When you walk into an interview or step onto a stage, you need to project confidence and credibility. It’s about showcasing the whole package: your expertise, your professionalism, and your executive presence. Your story, combined with your polished appearance and demeanor, can make you memorable and compelling, setting you apart from others with similar qualifications.

Your Story Completes Your Resume

Your resume may be impressive, but it’s your story that will make you stand out. You’re probably great at your job. Or maybe you’re at the top of your class. But is that always enough?

A lot of students and clients come to us with the same question: “Why haven’t I gotten…?” Residency, fellowship—the thing they want.

I tell them to take a step back. Go back and remember what attracted you to medicine (or whatever industry you’re in). What is the story you can tell?

That way, when you interview for something, someone will remember you five days later and say, “I’m going to hire this person.” “I want her to do the presentation.” “I want him to speak at the conference.”