Media Coaching From A Seasoned Media Pro

Working with the media doesn’t just mean looking good on camera. While appearing professional and polished is an important aspect of being your own spokesperson, Kathryn can teach you how to work with the media in order to put your best you forward.

It’s the day of your appearance. You’ve practiced your speech, you know your information inside and out, you think you’re camera-ready. But life in front of the camera or a live audience is much different than life in front of your mirror. Kathryn knows this and she wants to prepare you for it. Using her experience producing award-winning television, Kathryn can guide you with unique eyes and a deep knowledge of the industry. From her time as a spokesperson for a law enforcement agency, to her days training news teams across the United States, Kathryn knows what it takes to be successful on camera.

After 20 years of experience, Kathryn knows what the media needs, what works on camera, and how to reach your ideal audience using different media outlets.

During interactive training sessions, either one-on-one or in a large group, she will conduct an on-camera, mock interview and use that footage to study your delivery, your body language, your message, your hair, your makeup, and your strengths and weaknesses.

It’s important to be the best you in front of the camera or audience in order to attract your ideal client, donor, investor, or fan, but it can be hard to channel that person under pressure. When the cameras go on, many tend to freeze. They forget lines, scripts or even their names. Using the footage from your mock interview, Kathryn can help you find your confidence and channel the best parts of yourself… because she’s been on both sides of the camera. She knows what the media might ask, and the best ways to answer. She knows how it feels to have a microphone in your face and try to answer questions honestly, effectively and naturally, while still presenting the right information for the right audience.

Telling your unique story in front of the camera can help spread your message farther than you can do on your own, and since Kathryn’s passion lies in helping others, she wants to help you tell that story. She’ll help you find the parts of your story that will resonate with your audience, and help you communicate them in a way that will make an impact. But telling your story isn’t enough. Kathryn will take you further. She’ll prep you to present in front of the camera and you’ll work together to minimize any weaknesses and portray yourself in a compelling manner.

Your audience won’t stand up and pay attention if you’re wringing your hands or fidgeting or playing with your hair…those watching might zone out, or grab the remote. Using the video footage you tape together, she will study your mannerisms and find ticks you might not even know about. These mannerisms can all portray nervousness. Kathryn will help you carry yourself with confidence so your audience will embrace you and your message.

And while looks aren’t everything, they are still important when you’re in front of an audience. You don’t get a second chance to make a first impression and Kathryn wants to help you make a great first impression. Before you even open your mouth to tell your story, your audience will study your appearance — from your hair, to your makeup, to your wardrobe, they’re studying you and figuring out if they feel they can relate to you.

Kathryn will help you find a look that will connect you to your audience and portray the best you possible.

She helps CEOs, pro athletes, entrepreneurs, entire sales teams, and even recent college grads… and she can help you. Whether you’re trying to connect to a new audience, rebrand, tell your story for the first time, or the 50th, Kathryn can give you the tools to nail any interview, any time.

Don’t let anxiety and fear get the best of you when preparing to stand in front of a crowd. News interviews and speaking opportunities can often present themselves at the last minute, don’t want until it’s too late to prepare.

Be ready to be camera ready by turning to Kathryn for the media training you need.


Your ability to understand how to coach each person was amazing. You met people where they needed you to be, and pushed just the right amount based on each personality. I was truly blown away watching that – it’s a real talent that I don’t know I’ve seen before.

COO of a $12B US-Based Company

Kathryn Janicek is a seasoned media expert who has helped me take my professional speaking, branding, image, and media presence to the next level. I most appreciate her intelligence, vast knowledge, key contacts, keen insight and candor. She helps me eliminate my blind spots by giving me trusted feedback I needed to hear in a way that is constructive and supportive.

Joyce Marter, LCPC | National Speaker, Author & Midwest Chair of the American Counseling Association

Her drive, determination, attention to detail and professionalism really sets her apart from anyone else. When I am on set, whether television or radio, I know I’m prepared because she prepared! I know I’m in good hands.

Dr. Lynn O’Connor, M.D., M.P.H., F.A.C.S., F.A.S.C.R.S., Colorectal Surgeon, National Speaker, Consultant & Author

Working with Kathryn was awesome! We had been struggling to get the attention our startup deserved and within a few weeks, Kathryn had us on TV and radio… Our company wouldn’t have received the attention nor achieved the growth we’ve had without her help!

Brian Curcio | Founder, Rapunzl

She gave me advice on what to say and focus on during the interview and how to look my best on camera! I felt very relaxed and comfortable because of her help!

Fitness Expert

Want results quickly? Kathryn is your go-to coach!

AdreAnne Tesene | Owner, Two Bostons Dog Boutiques

As a TV News Director and former co-worker of Kathryn’s, I can assure you she’s the real deal and knows of what she speaks.

Bryan McGruder, WZTV News Director

I knew Kathryn would be my saving grace. Her connections, her media savvy, her organization, and her quickness is an asset… she is born with incredible business skills and her recommendations for media were localized and strategic. She handled the hard stuff with ease, and when I needed last minute assistance, onsite in Chicago, she said “I got this. Tell me time and location.” And just like the fairy Godmother of Everything, she granted that wish too.

Emilia Serrano | TV/FILM Writer, ABC, Fox, TNT

When I need the best in Chicago for media coaching, executive production, TV production/personality or scripting, editing and telling “THE STORY”; I go to Kathryn Janicek! There is no one else in the country I would rely on for my media and production strategies than Kathryn.

Michael Ziener | Senior Director, American Cancer Society

Kathryn provides excellent feedback that can be immediately implemented. Her coaching leads to successful presentations – Kathryn was great!

Megan Richards Martin, PR – Equinox Fitness Clubs

She knows how to position you to reach the biggest audience and has the relationships to take advantage of everything she teaches. Aside from her knowledge and professionalism, she’s energetic, conscientious, hardworking and kind. Her high standards and quality of work make her an invaluable asset to myself and my team.

Ryan Brockmeier | Owner/Creative Director, Two Seven Eight Media, LLC

Kathryn created two amazing videos for us that expertly communicated our mission and vision through story-telling. She crafted stories that shared the struggles and triumphs of two individuals served by Aspire that captivated our audience and engaged many new donors, volunteers, and partners in our vision of inclusion. Bravo!

Angela Wiley | Director, Advancement, Aspire