In today’s fast-paced world, media exposure can be a game-changer for your brand. A single interview or media placement can thrust your company into the spotlight, driving significant results.
One business owner we trained before his national TV news interview, saw his product sell out in Target right after the interview!
So, how can you ensure your story catches the attention of journalists?
With so many pitches flooding their inboxes daily, journalists can easily overlook a story that doesn’t stand out. To break through the noise, our strategic approach is essential.
Getting your organization’s story in the news can do more than turn heads—it can transform your business.
But here’s the catch: landing a media placement isn’t about luck. It’s about strategy.
If you’ve struggled to get journalists to pick up your story—whether on Giving Tuesday or any other day—let’s explore how to fix that.
- Don’t Spray and Pray
Many people make the mistake of blasting their pitch to every journalist they can find, hoping something sticks. Here’s the truth: journalists receive hundreds of pitches weekly. If your pitch isn’t tailored or relevant, it will get lost in the noise. - Treat Journalists Like Humans
Journalists aren’t robots—they have likes, dislikes, and areas of expertise. Sending a pitch about your organic baby onesies to someone who doesn’t know what a “onesie” is will fall flat.
Instead, think about what makes your story a perfect fit for a particular journalist. For instance, I used to work with Ginger Zee, who’s passionate about climate change and sustainability. If your story is about revolutionizing recycling or finding reused holiday gifts, she’d likely want to hear it.
- Do Your Research
Social media is your friend when it comes to understanding what a journalist cares about. Does their Instagram feed feature rescue pets? They might be interested in your “Why not give bunnies as Easter gifts” campaign. Are they obsessed with skincare? That reporter’s going to love your January story about the latest injectables and micro-needling – that’s your IN.
Why This Strategy Works
When you take the time to target your outreach, you’re showing journalists that you understand their interests and their audience. This not only increases your chances of getting a placement but also helps you build lasting relationships with the media.
So next time you’re preparing a pitch—whether it’s for Giving Tuesday or your next big launch—remember to be intentional. The right approach can change everything.
👋 Janicek Performance Group empowers leaders from the world’s most influential organizations, enhancing their power, presence, magnetism, and confidence. Our clients include corporations like AbbVie, UPS, McDonald’s, and Hard Rock International. We’ve partnered with institutions such as the U.S. Department of Homeland Security, The New York Blood Centers, and The American Dental Association.
Our communications training and coaching create more awareness, conversions and sales, investor interest and conversations, and ultimately more impact and better outcomes.
Schedule a 1:1 with us to learn more.
