|The Peloton crisis got me thinking…
What if something terrible happened to you?
Every organization is vulnerable to a crisis. On many levels.
If you ignore it – it doesn’t disappear.
An employee sends out a racist tweet. You lay off workers. Your CEO gets in a car crash. There’s video of an employee doing something illegal. Or your product kills someone in a popular TV show.
Maybe it’s not even your crisis – but a vendor or client of yours is having a crisis.
The media calls.
You need to answer them. And release an internal statement, or even better, a video.
You don’t know what to do or say.
There are three rules for crisis management to remember:
The good news is, this is easier if you prepare.
So how do you prepare for the unexpected?
The basic steps of effective crisis communications are not difficult, but they require work in order to minimize the damage.
The impact on your financial and reputation’s bottom line will be more severe if you do not plan.
Employees and other stakeholders won’t know what’s happening and will become confused and angry.
Your organization will be perceived as inept and possibly criminally negligent.
The media crisis will last MUCH longer.
Preparedness is KEY.
P.S. I just gave you a brief rundown of what to do in a crisis, but if you are really serious about crisis preparedness, check out this video where I go into more detail.
P.P.S. I’ve created a special program just for healthcare professionals who need media training so they can confidently show up on camera, attract more patients, move up in their careers, and let their expertise shine. If that is you or you know someone who can benefit from this, Learn More Here.
P.P.P.S. Whenever you’re ready… here are 3 more ways I can help you build your brand, own your voice, and stand out:
We all could be more successful in our relationships. Dr. Katherine Helm is a professor