How We Can Help You and Your Team

Kathryn Janicek has been called a force of nature by some. It’s not far from the truth.

When you want to deliver your message in the media, on stage, or in your brand and make it memorable so it connects with your audience — you need an experienced coach.

When you’re looking for an honest opinion to tell you what no one else will — you want a trusted advisor.

When you need to change, grow and develop — you want someone who has experience moving mountains.

As a three-time Emmy Award-winning television executive producer — at times, she needed to do what seemed to be impossible to get the story, build strategic partnerships and create impactful television programs.

You’re looking to grow and develop your personal brand. You know you have something amazing to offer but you’re just not sure how to craft your message and get the word out. You know having strong communications skills is a very important quality. It can be overwhelming to know what to do next to accomplish your dreams. You need someone you can trust to be honest and work with you to develop your storytelling skills.

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Request a Complimentary Consultation

Contact Kathryn Today

Here is what Kathryn can do for you.

Kathryn Janicek knows public speaking isn’t for everyone. She also knows it’s a skill that everyone can benefit from in today’s world.

With Kathryn as your communications partner and public speaking coach, she will help you create your presentation, prepare you for your talk and help you feel confident in your message, your audience, and your speech.

She will be your trusted advisor and promises honesty as you work through developing your public speaking skills. Your success is her success.

The people who surround you each day will not tell you what Kathryn tells you. She works with you on your body language, verbal delivery, and physical presence. She coaches clients not only on their presentation – but also introduces them to the very best when it comes to hair, makeup, and wardrobe. Kathryn looks at the entire picture. Not just one aspect. In a world where we are judged on our appearances from the moment we walk into a room, Kathryn makes sure you show up and impress immediately.

“Once we meet and begin working together, I apply my 20 years in media to help you write in your actual voice and to your specific audience,’’ she said. “I have learned through working with countless TV anchors and reporters in many different cities and I have a keen sense of people’s nuances, which allows me to help you authenticate your own presentation. Together, we will align with your company or personal style.”

Kathryn has helped with:

  • TEDx speeches
  • Giving annual reports
  • Speaking on panels
  • Speaking in front of small and large groups
  • Job interviewing
  • Boosting confidence
  • Improving your body language
  • Ensuring your appearance reflects your audience
  • Learning to listen to the room/audience
  • Launching careers

“First job or 10th job, first presentation or 100th … I help you present better, so you maximize your strengths, minimize weaknesses and deliver your story and experience in a natural and compelling style,’’ Kathryn said.

learn more

Who better to coach you on how to work with the media and on being a spokesperson then someone with more than 20 years of experience in media? Kathryn Janicek applies her vast knowledge from her days in television to help her clients know exactly what the media needs.

After working with countless reporters and editors, and successfully producing award-winning television, Kathryn effectively preps her clients from a unique perspective. She prepares you by acting like the media, thinking like the media and prepping you with the questions you’ll hear from reporters and producers.

Her interactive training sessions can be one-on-one or to a large group. She includes on-camera mock interviews where the audience receives constructive critiques during interview playback regarding directing your message, maintaining control of the interview and being YOU.

She also goes over:

  • Verbal delivery for the camera and live audience – This can be very overwhelming once the camera goes on so extra practice with a proven expert will make all the difference.
  • Delivering messages clearly, succinctly, and confidently to a live audience – And injecting passion into storytelling – authenticity and passion will make all the difference with your audience.
  • Maximizing your strengths, minimizing your weaknesses and presenting in a natural and compelling style – Being over-scripted will actually turn off the audience.
  • Physical appearance – Your attire should reflect the dress code of your location; when in doubt business attire is a good bet.
  • Body language – Ticks, pacing, crossed arms or wringing your hands can distract your audience from your message. Carry yourself with confidence and your audience will more likely embrace what you are saying.
  • Interviewing skills – Being ready but natural for any questions the media may throw at you reassures the audience you are an expert in your field.
  • Hair, makeup and wardrobe – The old cliché is still true … you don’t get a second chance to make a first impression.

“Studies show 80% of what the audience retains is physical,’’ she said. “So, if you do not have the appropriate physical appearance and vocal delivery – the content of your message could be missed by the audience.”

learn more

Video is king – especially when it comes to marketing your business, your brand and you. In a world with YouTube, reality shows, Facebook, GIFs, Instagram stories, the 24-hour news cycle and the drive for instant gratification, the more quality video content you can produce to get your message out, the better.

Kathryn Janicek has more than 20 years of TV producing, three Emmy Awards, Associated Press Awards and a 2018 Telly Award for Outstanding TV Production. Her background allows her to keenly advise her clients on how best to use video, while also prepping and coaching to ensure clients make the best possible video for their own unique messaging needs.

Once you decide to work together, she sits down with you to talk about your goals, your vision and to get to know you better. Kathryn knows her partnership with her clients is built on a strong level of trust.

“I know how to reach your specific audience,’’ she said. “I have worked with countless reporters, anchors and producers from many markets to create top-notch video content – not to mention CEOs, politicians, business owners and public speakers – so I am more than prepared to advise my clients on how to properly utilize video, and I coach them on how to look professional, act natural and stay on message. I also often write my clients’ copy to make sure their message is presented clearly, it matches their target audience and it reflects their own personal style.’’

Click the links below to see some of Kathryn’s clients in action.

  • Deanne XXX political campaigns
  • SAGE video
  • Streamline videos
  • Patriot Education Fund videos
  • Aspire videos

These are just some examples of my work. Email XXXX@EMAIL.com to set up a call with my team so we can walk you through all our video services.

learn more

Media Strategy/Public Relations/Crisis Communication

You know you have something to share but you’re just not sure how to get the message out. You’re growing your business and you know you need a crisis communications plan in place – just in case. You’ve never worked with the media and you don’t know where to start.

Media strategy increases your profits, builds your brand and helps you to gain more customers. If you’re already thinking this way, you are already ahead of the game. Now you just need a media strategist to help.

Kathryn Janicek supports you as you widen your net to work with the media in a smart and successful way. A TV producer for more than 20 years, Kathryn knows the ins and outs of the media and what they need to make you (or your business) an engaging story.

She’ll sit down with you and set your goals, begin planning your marketing strategy within your budget, find your strengths and pull together a campaign that will boost you and your investment. Also building your brand digitally – through social media platforms and your website – she will make you more noticeable.

Kathryn is also the perfect pairing for you when talking through crisis communications. Every business owner needs to be prepared for any possible emergencies that may arise. Having that plan ready can make all the difference in the moment. Kathryn has a vast view on crisis communications, including working as the communications director for a law enforcement agency and handling all media when the 35W bridge collapsed in Minneapolis.

She:

  • Plans live press conferences
  • Coordinates with TV stations and reporters
  • Crafts your messaging to be authentic and true to you
  • Gets your story out quickly (time is of the essence in crisis situations)
  • Helps you get the real news out before your audience is influenced.
“Emergencies happen,’’ she said. “But how you handle these situations makes all the difference in how your audience views you.’’
learn more

Public Speaking Coach

Kathryn Janicek knows public speaking isn’t for everyone. She also knows it’s a skill that everyone can benefit from in today’s world.

With Kathryn as your communications partner and public speaking coach, she will help you create your presentation, prepare you for your talk and help you feel confident in your message, your audience, and your speech.

She will be your trusted advisor and promises honesty as you work through developing your public speaking skills. Your success is her success.

The people who surround you each day will not tell you what Kathryn tells you. She works with you on your body language, verbal delivery, and physical presence. She coaches clients not only on their presentation – but also introduces them to the very best when it comes to hair, makeup, and wardrobe. Kathryn looks at the entire picture. Not just one aspect. In a world where we are judged on our appearances from the moment we walk into a room, Kathryn makes sure you show up and impress immediately.

“Once we meet and begin working together, I apply my 20 years in media to help you write in your actual voice and to your specific audience,’’ she said. “I have learned through working with countless TV anchors and reporters in many different cities and I have a keen sense of people’s nuances, which allows me to help you authenticate your own presentation. Together, we will align with your company or personal style.”

Kathryn has helped with:

  • TEDx speeches
  • Giving annual reports
  • Speaking on panels
  • Speaking in front of small and large groups
  • Job interviewing
  • Boosting confidence
  • Improving your body language
  • Ensuring your appearance reflects your audience
  • Learning to listen to the room/audience
  • Launching careers
learn more about public speaking coaching

First job or 10th job, first presentation or 100th …

I help you present better, so you maximize your strengths, minimize weaknesses and deliver your story and experience in a natural and compelling style. ~ Kathryn Janicek

Contact Kathryn Today

Media/Spokesperson Trainer

Who better to coach you on how to work with the media and on being a spokesperson then someone with more than 20 years of experience in media? Kathryn Janicek applies her vast knowledge from her days in television to help her clients know exactly what the media needs.

After working with countless reporters and editors, and successfully producing award-winning television, Kathryn effectively preps her clients from a unique perspective. She prepares you by acting like the media, thinking like the media and prepping you with the questions you’ll hear from reporters and producers.

Her interactive training sessions can be one-on-one or to a large group. She includes on-camera mock interviews where the audience receives constructive critiques during interview playback regarding directing your message, maintaining control of the interview and being YOU.

learn more about media training

Media Training Topics

During Kathryn’s interactive training sessions, there is focus on the most important factors that media personalities must consider. These include the following:

Verbal delivery for the camera and live audience

This can be very overwhelming once the camera goes on so extra practice with a proven expert will make all the difference.

Delivering messages clearly, succinctly, and confidently to a live audience

And injecting passion into storytelling – authenticity and passion will make all the difference with your audience.

Maximizing your strengths, minimizing your weaknesses and presenting in a natural and compelling style

Being over-scripted will actually turn off the audience.

Physical appearance

Your attire should reflect the dress code of your location; when in doubt business attire is a good bet.

Body language

Ticks, pacing, crossed arms or wringing your hands can distract your audience from your message. Carry yourself with confidence and your audience will more likely embrace what you are saying.

Interviewing skills

Being ready but natural for any questions the media may throw at you reassures the audience you are an expert in your field.

Hair, makeup and wardrobe

The old cliché is still true … you don’t get a second chance to make a first impression.

Delivering Messages Clearly, Succinctly, and Confidently to a Live Audience

And injecting passion into storytelling – authenticity and passion will make all the difference with your audience.

Verbal Delivery for the Camera and Live Audience

This can be very overwhelming once the camera goes on so extra practice with a proven expert will make all the difference.

Maximizing Your Strengths, Minimizing Your Weaknesses and Presenting in a Natural and Compelling Style

Being over-scripted will actually turn off the audience.

Physical Appearance

Your attire should reflect the dress code of your location; when in doubt business attire is a good bet.

Body Language

Ticks, pacing, crossed arms or wringing your hands can distract your audience from your message. Carry yourself with confidence and your audience will more likely embrace what you are saying.

Interviewing Skills

Being ready but natural for any questions the media may throw at you reassures the audience you are an expert in your field.

Hair, Makeup and Wardrobe

The old cliché is still true … you don’t get a second chance to make a first impression.

Studies show 80% of what the audience retains is physical.

So, if you do not have the appropriate physical appearance and vocal delivery – the content of your message could be missed by the audience.

Video Production

Video is king – especially when it comes to marketing your business, your brand and you. In a world with YouTube, reality shows, Facebook, GIFs, Instagram stories, the 24-hour news cycle and the drive for instant gratification, the more quality video content you can produce to get your message out, the better.

Kathryn Janicek has more than 20 years of TV producing, three Emmy Awards, Associated Press Awards and a 2018 Telly Award for Outstanding TV Production. Her background allows her to keenly advise her clients on how best to use video, while also prepping and coaching to ensure clients make the best possible video for their own unique messaging needs.

Once you decide to work together, she sits down with you to talk about your goals, your vision and to get to know you better. Kathryn knows her partnership with her clients is built on a strong level of trust.

“I know how to reach your specific audience,’’ she said. “I have worked with countless reporters, anchors and producers from many markets to create top-notch video content – not to mention CEOs, politicians, business owners and public speakers – so I am more than prepared to advise my clients on how to properly utilize video, and I coach them on how to look professional, act natural and stay on message. I also often write my clients’ copy to make sure their message is presented clearly, it matches their target audience and it reflects their own personal style.’’

Video Production Clients

Click the links below to see some of Kathryn’s clients in action.

  • Deanne XXX political campaigns
  • SAGE video
  • Streamline videos
  • Patriot Education Fund videos
  • Aspire videos
learn more about video services

Kathryn is dynamic and amazing.
She has class and the energy you need for your brand.

~ Yale Graduate and Celebrity Surgeon

Media Strategy/Public Relations/Crisis Communication

You know you have something to share but you’re just not sure how to get the message out. You’re growing your business and you know you need a crisis communications plan in place – just in case. You’ve never worked with the media and you don’t know where to start.

Media strategy increases your profits, builds your brand and helps you to gain more customers. If you’re already thinking this way, you are already ahead of the game. Now you just need a media strategist to help.

Kathryn Janicek supports you as you widen your net to work with the media in a smart and successful way. A TV producer for more than 20 years, Kathryn knows the ins and outs of the media and what they need to make you (or your business) an engaging story.

She’ll sit down with you and set your goals, begin planning your marketing strategy within your budget, find your strengths and pull together a campaign that will boost you and your investment. Also building your brand digitally – through social media platforms and your website – she will make you more noticeable.

Kathryn is also the perfect pairing for you when talking through crisis communications. Every business owner needs to be prepared for any possible emergencies that may arise. Having that plan ready can make all the difference in the moment. Kathryn has a vast view on crisis communications, including working as the communications director for a law enforcement agency and handling all media when the 35W bridge collapsed in Minneapolis.

Media Services

  • Plan live press conferences
  • Coordinate with TV stations and reporters
  • Craft your messaging to be authentic and true to you
  • Get your story out quickly (time is of the essence in crisis situations)
  • Help you get the real news out before your audience is influenced
learn more about media services

Emergencies Happen!

But how you handle these situations makes all the difference in how your audience views you.

Making communication a priority will set you apart.

Kathryn Janicek is a three-time Emmy-winning producer who learns about each of her clients to create a partnership that cultivates everyone’s unique story. She will make sure you have everything you need to clearly represent yourself, your beliefs and your strengths. She will teach you to stay on message and work with you on your body language and appearance – every detail that could influence your message and how your audience sees and hears you.

She works with professionals who are looking tell their story on video, TV and stage. Her clients range from CEOs, politicians, small business owners, healthcare providers to pro athletes. She also helps job candidates prep for their next big interview.

She makes it simple to do the work – working around your schedule to find the time to dig in and really grow and build your own message. The key is to ensure what you’re saying, and how you say it, is authentic to you. That’s not something that comes easy and Kathryn works with you every step of the way.

In person or virtually. Individuals or teams.
Long-term projects or training sessions.

Kathryn will sit down with you, discuss your goals and develop a strategy to get you where you want – and need – to be. She will help you hone your talents and she won’t let you get hung up or discouraged. By working as a team, Kathryn can better understand your audience (and work with you to make sure you respect it) to ensure the image you’re portraying and what you are saying elevates you to the next level. Her goal is to help you play off your strengths while working to improve any areas you may need to improve.

“I use my 20 plus years of experience as a television producer and communications expert to produce the best you,’’ she said. “I am your coach, your trainer and your friend who you can trust to get you prepared for any situation.”

Kathryn works with clients at their offices, during or outside office hours, or off-site — depending on their comfort level. Many times, her clients want their coaching to be private. She keeps any and all training confidential when needed.

Your ability to communicate will help you distinguish yourself from the crowd leaving a long-lasting positive impression.

CLIENT TESTIMONIALS

Kathryn Janicek is a seasoned media expert who has helped me take my professional speaking, branding, image, and media presence to the next level. I most appreciate her intelligence, vast knowledge, key contacts, keen insight and candor. She helps me eliminate my blind spots by giving me trusted feedback I needed to hear in a way that is constructive and supportive.

Joyce Marter, LCPC | National Speaker, Author & Midwest Chair of the American Counseling Association

Her drive, determination, attention to detail and professionalism really sets her apart from anyone else. When I am on set, whether television or radio, I know I’m prepared because she prepared! I know I’m in good hands.

Dr. Lynn O’Connor (LINK TO HER NEW SITE), M.D., M.P.H., F.A.C.S., F.A.S.C.R.S., Colorectal Surgeon, National Speaker, Consultant & Author

Working with Kathryn was awesome! We had been struggling to get the attention our startup deserved and within a few weeks, Kathryn had us on TV and radio… Our company wouldn’t have received the attention nor achieved the growth we’ve had without her help!

Brian Curcio | Founder, Rapunzl

She gave me advice on what to say and focus on during the interview and how to look my best on camera! I felt very relaxed and comfortable because of her help!

Fitness Expert

Want results quickly? Kathryn is your go-to coach!

AdreAnne Tesene | Owner, Two Bostons Dog Boutiques

As a TV News Director and former co-worker of Kathryn’s, I can assure you she’s the real deal and knows of what she speaks.

Bryan McGruder, WZTV News Director

I knew Kathryn would be my saving grace. Her connections, her media savvy, her organization, and her quickness is an asset… she is born with incredible business skills and her recommendations for media were localized and strategic. She handled the hard stuff with ease, and when I needed last minute assistance, onsite in Chicago, she said “I got this. Tell me time and location.” And just like the fairy Godmother of Everything, she granted that wish too.

Emilia Serrano | TV/FILM Writer, ABC, Fox, TNT

When I need the best in Chicago for media coaching, executive production, TV production/personality or scripting, editing and telling “THE STORY”; I go to Kathryn Janicek! There is no one else in the country I would rely on for my media and production strategies than Kathryn.

Michael Ziener | Senior Director, American Cancer Society

Kathryn provides excellent feedback that can be immediately implemented. Her coaching leads to successful presentations – Kathryn was great!

Megan Richards Martin, PR – Equinox Fitness Clubs

She knows how to position you to reach the biggest audience and has the relationships to take advantage of everything she teaches. Aside from her knowledge and professionalism, she’s energetic, conscientious, hardworking and kind. Her high standards and quality of work make her an invaluable asset to myself and my team.

Ryan Brockmeier | Owner/Creative Director, Two Seven Eight Media, LLC

Kathryn created two amazing videos for us that expertly communicated our mission and vision through story-telling. She crafted stories that shared the struggles and triumphs of two individuals served by Aspire that captivated our audience and engaged many new donors, volunteers, and partners in our vision of inclusion. Bravo!

Angela Wiley | Director, Advancement, Aspire