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Kathryn Janicek

Leverage Election Buzz: Boost Brand Visibility in the News

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As the presidential election draws closer, it’s not just about who wins—it’s about the stories that will unfold in the days, weeks, and months to come. These stories will dominate the news cycle, presenting a massive opportunity for your organization to join the conversation. But here’s the key question: Will journalists be able to find you when they need an expert?

The media is searching for voices to weigh in on the platforms, policies, and issues raised by the candidates. Right now is your chance to ensure they find you.

Here’s how to get ahead:

1. Optimize Your LinkedIn Headlines

Journalists are looking for experts, and your profile should present you as THE expert.. Your LinkedIn headline should be clear, concise, and full of key terms that are relevant to the current conversation. Ask yourself: Are you highlighting the skills and expertise journalists will be searching for? Are you tweaking your headline appropriately as the conversation shifts?

2. Use Keywords on Your Website

The same logic applies to your website–make sure you’re using the words and phrases that are present in the news cycle. Think about the candidates’ platforms—what topics are coming up again and again? Make sure your content reflects these, so when journalists search for insights, your organization appears as a valuable resource.

3. Showcase Your Expertise Through Stories and Videos

Don’t just tell journalists what you do—show them. Update your site with recent case studies, stories, or videos that highlight your experience in these areas. It  gives your organization credibility AND makes it easier for journalists to understand why you’re the expert they should call. Win-win.

By preparing now, you can position yourself in the conversation and ensure your organization’s voice is heard. The media is looking for experts—make sure they can find you when they need you.

At Janicek Performance Group, we specialize in helping you communicate with impact. Whether it’s getting your spokespeople ready for media interviews, positioning your brand for maximum visibility in the media, preparing you for keynotes and panels, optimizing your LinkedIn, refining your website keywords, or crafting a narrative that fits the current news cycle, we ensure your organization gets noticed. Let us help you prepare for the post-election conversation, so you can focus on what matters—sharing your story with confidence.

Mastering first impressions: the power of your LinkedIn profile picture

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In today’s digital age, first impressions aren’t just made face-to-face. They happen online, too. With platforms like LinkedIn becoming integral to professional networking, putting your best foot forward virtually is crucial. One of the first things people notice on your LinkedIn profile is your picture, making it a vital component of your online and executive presence. This is why we often shoot new headshots for leaders when we start working with them. Here’s why it matters and how you can make it work in your favor.

The Power of First Impressions

When meeting someone for the first time, you shouldn’t present yourself in a way that makes you appear small or weak. The same principle applies to your LinkedIn profile picture. Research shows that individuals judge others within seconds of seeing their photo, forming immediate perceptions. This snap judgment can influence whether someone connects with you, engages in a professional discussion, or considers you for a job opportunity.

The Impact of Composition

The composition of your profile picture plays a vital role in how you’re perceived. Leaving extra room at the top of your photo can diminish your presence, potentially sending the wrong message about your confidence and authority. Instead, opt for a headshot where your face is front and center, taking up a significant portion of the frame. This simple adjustment can instantly convey a more commanding and self-assured image.

Capturing Confidence

A head-on composition emphasizes your face and radiates confidence. When viewers see you occupying the frame, it suggests you’re self-assured and ready to take on challenges. This subliminal message can significantly enhance your online credibility and attractiveness to potential connections and employers.

Your LinkedIn profile picture is more than just an image; it reflects your professional identity. By adopting a head-on composition, you project confidence and strength, setting a positive tone for your online interactions. Take the time to ensure your profile picture represents you in the best possible light, and watch as it opens doors to new opportunities and connections in the professional world. 

Remember, in the digital realm, a picture truly is worth a thousand words.

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