Will an employee tank your entire company this weekend?

People are fired for what they post or tweet in their off-hours. This is fact.

Your personal social media platforms are not really personal. Once hired – you represent your company.

A simple tweet can hurt the reputation of your company.

Not everyone understands. Do your employees?

This is something I help my clients navigate.

Most of the social media mistakes that have made headlines were preventable.

Do you have a plan? Do you have a company social media strategy?

Already have a social media strategy? Great! Have you TRAINED your employees?

When I helped create the social media platforms for NBC Chicago — and then helped other NBC stations across the country… we made sure to set up training sessions with all employees. From on-air to sales… we tried to guide everyone through what was at the time – new waters. It was still communicating with our audience — but it was in a very new way. There were new deadlines and rules. Training was key.

Your employees may not necessarily know what’s public and what’s private. This is very important to teach.

Oh, and here’s a big reason why you want to do social media training: once you train on it – it could make it easier to fire an employee when they do make the mistake. If you don’t do the training – they can claim they didn’t know. And, they didn’t, did they? You never told them…

Don’t get overwhelmed — this doesn’t have to be a day-long training. It’s a few hours with all employees – and it can be set up at different times so everyone can make it when it’s convenient for the company.

Have you already had issues with social media at your company? Can you imagine how much could have been prevented with the right training?

Remember — one wrong message on social media can make your company lose a lot of money. People question your hiring and the way you manage people. They’ll wonder if you’re that lax in other departments.

After reading this – don’t avoid creating a great digital brand through using social media because it could hurt you. That’s like not hiring anyone to work your storefront because you’re too afraid he’ll say the wrong thing.

You NEED social media but you NEED to use it the right way. It’s an art and science. It’s not a job for so-and-so’s “son who likes to mess around on Twitter.” This person should have a key strategy, marketing and communications role on your team.

The hire is one of the most important moves you can make.

Follow me on social media for more media training tips.

Did You Know this Investment in Yourself is a Tax Write-Off?

We’re just days away from tax day. You have three extra days this year to file your returns. The deadline is Tuesday, April 18, 2017.

If your business has anything to do with taxes… I’d be reaching out to your local media with different angles for TV, newspaper, radio and digital audiences. It’s not too late. Journalists need these stories now and it’s free advertising for you.

It’s also a good time to think about how to save money this year. Did you know there are many job-related costs that are tax write-offs?

Recruiters tell the Graduate Management Admission Council that the top skills MBAs need are oral communication, listening and writing.

If you have a customer-facing or board-facing job, invest in your personal appearance, market yourself with a personal website showing the advantages that come with you and create a LinkedIn page that reflects you best.

It’s also important to work on your public speaking and storytelling skills.

Hiring a media coach or a public speaking trainer benefits your career greatly, and if your company doesn’t reimburse you for the expense, it’s a tax write-off.

“The expenses don’t have to be required by your employer to be considered necessary. You make the call about whether an expense is necessary to do your job,” says Laura Adams, MBA, Money Girl.

Here are some other ways you can pay less taxes and save money legally from Laura Adams, MBA, Money Girl. (I was a TV producer for 20 years – and specifically the “money producer” at FOX Detroit for several years – so giving tax tips is in my blood.)

  1. Adjust your tax withholding. If you get excited about receiving a big tax refund each year, that may be a sign that you need to adjust your tax withholding. Getting a refund means you overpaid tax during the previous year by giving too much money to the IRS.
  2.  Start a business. No matter if you want to create a tech startup that revolutionizes the world or just do a little freelancing work on the side, having a business is a great way to shelter more of your money from taxes. If you start building websites, selling skincare or offering services as a virtual assistant, business expenses might include the cost of a computer, accounting software, and office furniture. If you’re an Uber or Lyft driver you could deduct a portion of your car payment, insurance, and cell phone bills. I have two businesses. Let me know if you need help with this one… I have gone through the startup process and can help you.
  3. Take the home office deduction. If you operate a business from home, you’re eligible for even more money-saving tax deductions. You can claim a home office deduction whether you rent or own your home and no matter if it’s a full- or part-time venture.
  4. Contribute to retirement accounts. One of the best ways to protect your income from taxes and accumulate wealth for the future at the same time is to contribute to one or more retirement accounts.
  5. Contribute to medical savings accounts.  A flexible spending arrangement (FSA) can only be offered by employers. Anyone who has a qualified high deductible health plan, through an employer or on your own, is eligible for a health savings account (HSA). It’s like an FSA, except that it doesn’t have a spending deadline. Both accounts shelter your out-of-pocket medical expenses from taxes. Check out IRS Publication 969 for more information.

Many traits in demand by companies, like public speaking, storytelling and personal branding, are not taught in school or by your company.

Do you get stuck when writing about yourself on LinkedIn? Are you having trouble telling the story of what you did for each company?

Do you freeze a little when you need to speak in front of larger or even small groups?

You can learn how to be better at public speaking.

You can learn how to tell the story of your career online, in your resume – or during a job interview.

I can help you.

I’m the media coach and public speaking trainer who helps people present at a higher level, tell their story to attract dream clients or to gain media attention.

Confidentiality is everything.

I am discreet. Most clients don’t talk about me… but you’ll notice a change in them after I work with them. Book your free consultation with me here.

By the way… if you still need help with your taxes, this is my guy. He’s great.

What United Airlines Should Have Done to Avoid the PR & Media Crisis

By now, you’ve seen the videos.
You’ve heard the news reports.
You’ve read all your friends’ posts on Facebook about what they say United Airlines and the doctor should have done Sunday.
I’ve been on the phone for the past 24-hours with people asking me what should have been done and how I can help the doctor.
As of this writing, the doctor has been hospitalized and has a lawyer helping him take care of his family and professional reputation. I hope he recovers physically and mentally. What happened to him was inhumane.
The story is global and it’s especially bad in China. Media there is all over this story because of the doctor’s ethnicity. It’s not good for United because the airline is targeting the country for air travel growth. China is just the world’s fastest growing major aviation market.
Was this all preventable? Yes.
Here is how critical thinking and communication skills could have been used to prevent this media and public relations crisis. Review and keep in mind in case something (hopefully on a much smaller scale) happens at your company.
  1. No one should have been boarded if the flight was still over-booked. Not boarding people is a lot easier than boarding and then asking four people to remove themselves. It was a Sunday before the start of the work week. Everyone had to be somewhere else. Don’t leave it up to volunteers if you’re not going to raise the stakes.
  2. United should have offered a higher voucher amount. Another step up in airline dollars may have garnered more volunteers. To my knowledge, they had not yet hit the maximum they are allowed to go. Throwing another $1200 ($300-$400 more for each passenger) at the problem would have saved them the millions they are losing today.
  3. If that doesn’t work, bounce people at the gate using the carrier rules we all agree to when we purchase a ticket. Airlines are allowed to do what they did – just not in the way they did. They can start with those who checked in last and bump those flying on the cheapest tickets. From what I’ve read, medical personnel heading somewhere to treat patients are not supposed to be bumped.
  4. If all that STILL didn’t work, drive your employees or offer to drive the passengers. Chicago is not THAT far from Louisville. A road trip is a lot easier than saying sorry and paying millions when you bloody a passenger.
Obviously, United didn’t do this… and that’s why we’re talking about them.
What could they have done AFTER their mistakes Sunday to avoid this media storm? Here’s a list that you can copy if you have a communications crisis:
  1. Get out in front of the story IMMEDIATELY. You KNOW there is video. There is ALWAYS video.
  2. Get the CEO on TV right away Sunday night or first thing Monday morning to publicly apologize. In this news conference the CEO should say:
    • the company messed up (and deliver this genuinely)
    • there will be an investigation
    • they are going to make this right with the family
    • how they will change their future policies to make sure this does not happen again
    • and assure the public that they are safe doing business with their company.
  3. Publicly make a donation to a group that gives scholarships to future Asian-American doctors who want to further their education.
  4. By today, three days after the crisis, they’re back to the friendly skies.
As a spokesperson and communications director for a major law enforcement agency, this is what we did when there was a crisis. I wrote our communications strategy. It’s not always easy to do — but it’s easier than handling the PR crisis that comes later if you don’t follow a good crisis communications plan.
So what about the doctor’s past history that I keep reading about today? Does that have anything to do with all this? No.
No one should be treated this way on a plane heading home to treat their patients – or to do anything else.
There’s a lot of rumblings going on that United Airlines leaked the doctor’s personal history to the media to deflect what they did Sunday. Could have been the airline – and it could have been investigative journalists. No matter what, it shouldn’t make us feel that he deserved this kind of treatment. He didn’t. Nor did his wife.
What we all should remember is, we can avoid this from happening inside our companies. Think through the actions and the consequences when you have an internal communications crisis. Five minutes of going through “what’s the absolutely worst thing that can happen if we do this?” can save you millions and a lot of bad media and PR.
Are you ready for YOUR story to be on TV in the right way? Book your free consultation with me here. As a media coach, I’ll help you craft your story to make it newsworthy.
Oh, and if you have no idea what this story is about, here’s how to get caught up with the news quickly every morning. 

Are you ready to go live on TV twice in one morning?

It’s live TV. A lot could have happened.
More U.S. missile strikes in Syria.
A major storm on the day of the Chicago Cubs home opener (actually, it’s pouring here in Chicago as I write this, but it should clear up in time for the first pitch).
You can spend weeks, even months preparing your talking points and building relationships with your favorite TV shows to get your story on the air. After all that work – you’re cancelled.
Breaking news can take over your TV segment, leaving you to pray you’re rebooked in the future. It happens all the time.
Something else can happen. Something amazing.
Someone else can cancel or not show up in time — and the producers are left with time in the show to fill.
You’re there and you’re ready to go on again. Yes… you’re going live on TV again. Twice in one morning. More free advertising for your company. Would you want that kind of TV coverage?
Lots of people would be freaked out trying to figure out what in the world they’ll talk about. They don’t prepare for this kind of opportunity.
But you’re ready – prepared for anything.
That’s what happened this morning.
Here’s a live look behind the scenes inside the Chicago TV studio this morning:
I set this segment up for the wine company, Cellar Angels, based in Chicago.
This is exactly why I coach my media clients to be ready for anything. You never know what will happen in live TV – but since I’ve been a TV producer for 20 years… I have a pretty good idea how to deal with anything that will come your way. It’s why I’m successful as a media trainer.
Cellar Angels partnered with the nonprofit, Illinois Patriot Education Fund. I’m on the charity’s advisory board and look for media opportunities to promote them. We raise money so members of Illinois military families can go to college. Here’s how to donate.
Illinois Patriot Education Fund
Thank you to the producers at WCIU TV for booking my segment this morning. Here it is if you’d like to watch it. The producers are total pros. When the other segment was cancelled – the segment producer moved quickly and effortlessly to get my guests back on set ready to go live. Thank you… you know who you are 😉
Are you ready for YOUR story to be on TV? Book your free consultation with me here. As your media coach, I’ll help you craft your story to make it newsworthy.

When You Can’t Buy Coffee

It was six o’clock on a Sunday morning and I raced out of bed to buy coffee.

I wanted to beat the others.

You see, I tried Saturday, but the line was WAY too long. It was down the street. In my opinion, no coffee is worth standing in that kind of line.

My strategy of going Sunday morning before everyone else hit the streets paid off. There’s was no line and I sipped my grande dry almond milk cappuccino in peace. Well, along with a pain au chocolat with crème d’amande from the very French bakery next door, Le Panier. I will dream of those for a long time.Breakfast at Starbucks

I was in Seattle, drinking coffee made at the first ever Starbucks. Now, if I could just run into one of my favorite 90s grunge bands, my day would be made.

While my husband didn’t understand, I wanted to see if it tasted different. If it stood out. If it was anything special.

It was good. Okay, it was delicious. But, it was really the location and experience that made this a great cappuccino.

When I travel – I always have a list of things I want to see. For our trip to Seattle, I wanted to listen to the music of my high school/college years, see the Space Needle, shop Pike Place Market and have coffee in the first Starbucks. Okay, I see you rolling your eyes over there. I know, it’s just giving more money to this gigantic corporation — but, it’s also a piece of our pop culture. To me, it’s worth seeing.Seattle Starbucks Coffee

In the news biz, coffee is a big deal. I worked on TV morning news shows for longer than I’d like to admit. You work so early in the morning (or late at night) that coffee is your fuel. The problem is, unless you brew it yourself, it’s REALLY hard to get good quality coffee before work. The coffee shops are all closed and McDonald’s, as good as this piece in Business Insider says it’s coffee is getting … doesn’t sell coffee that early in the morning. Seriously.

You’d think it would be no problem. Roll into a McDonald’s drive-thru around 2am on a Wednesday morning, grab a McCafe, don’t burn yourself, and head into work.

Sadly, it doesn’t work that way.

I found that no matter how many drive-thrus I tried, it was downright impossible to buy coffee at McDonald’s at that time of the day. I tried several of them around Chicago, but would often get the same story: “This is when we clean our machines.”

So, yeah, no coffee at 2am as I headed into NBC or WGN … or any of the other stations in which I worked.

Seattle Starbucks Coffee

Peering past my coffee at the Pike Place Market street sign.

As morning producers, we all knew what time Starbucks opened in the morning. It was too late to launch us into our shifts – but it was just in time to get us through the second half of our hours spent turning out stories each morning.

There are TV news producers all over the country right now who know my order well. They were my interns at one point – and know that if they made the run, they got free “whatever you want” on my Starbucks gold card. Oh, and they also learned that in the United States, these kinds of stories are always a hit.

When we stayed late for trainings or station meetings – there were always boxes of coffee there too. By then, 9 hours into a shift… you’re pretty sick of coffee, and your stomach is a mess from all the acid… but you still drink.

Seattle to me will always be where Pearl Jam came from – but, after 20 years in the TV news business,  I wanted to pay homage to the first of the many Starbucks I’ve sat in, ran through, drove through, had meetings in, ate in, worked in… and also was introduced to many singer/songwriters in for the first time. It’s also the place that introduced me to Kind Bars. Yummm… often my breakfast and lunch for weeks. I eventually ended up buying them by the case from Amazon.

Starbucks is also reliable. No matter where you’re driving across the United States, you know what they’ll have when you stop there. You know the coffee will be good and there will be snacks. A variety of them. Have you had the new sous vide egg bites. Holy cow those are good. Thank you, Starbucks, for finally making something delicious that’s not wrapped in bread.

I don’t normally eat at chain restaurants, but as someone who fueled herself on coffee for her entire career – I was happy to be in Seattle to see where it all started.

 

PS: I’m looking forward to going back to Seattle this summer. The new Pike Place MarketFront expansion opens June 29. The expansion will return farmers and producers to the site. 30k square feet of open public space, a public plaza and viewing deck with expansive views of the Olympic Mountains, Mount Rainier and Puget Sound!

Speaking of NCAA Basketball Schools… Go Marquette!

Is your college in the big dance?

Mine is!

The Marquette Golden Eagles play University of South Carolina Friday, March 17.

While we’re talking about college… I just stumbled upon this on my Mac today.

Tim Cigelske is a Marquette University graduate and teacher. He teaches in the College of Communication.

Here’s a beautiful piece Tim wrote about me in Marquette Magazine a few years ago. Thank you, Tim.

The article was written when I was an executive producer at NBC. Since then, I created my own company. I am now a media coach and a public speaking trainer.

Tim also freelances on the side for some blogs and websites… so if you’re looking for a good writer with an awesome sense of humor… it’s him.

Go Marquette!Screenshot 2016-09-14 16.14.05

ALUMNI PROFILE: KATHRYN JANICEK
By: Tim Cigelske
Kathryn Janicek does more by 4 a.m. than many people accomplish all day.
As executive producer for NBC Chicago’s morning TV show, her workday starts shortly after midnight, when she opens her email and begins planning the news for more than 200,000 daily viewers.
No longer does breaking news start on the air. Now, she has to make sure stories are tweeted, posted on Facebook, and followed up on and updated on the website. That’s in addition to deciding where her reporters will travel and what items her writers will craft.
She doesn’t mind the relentless pace. In fact, she thrives on it.
“This really is a lifestyle,”she says. “Not just a job.”
Few in the news media have adapted faster to this rapidly changing landscape than Janicek, Comm ’98. She received an Emmy for outstanding achievement for interactivity and the Illinois Broadcasters Association’s Silver Dome Award for best use of new media.
Taking risks and blazing trails is nothing new for Janicek, who displayed these same characteristics at Marquette. She wanted to be hands-on from the beginning, which is why she chose Marquette’s broadcasting program and Milwaukee’s internship potential after being accepted into prestigious journalism programs at schools such as the University of Missouri.
“The moment I met her, I could see her exhibition of curiosity,” says Dr. Michael Havice, professor of broadcast and electronic communication in the Diederich College. “She wanted to achieve everything at once.”
Havice noticed that Janicek sought out new or challenging ways to tell stories, as well as opportunities for personal and professional development. This included interning at WISN Channel 12 during her freshman year and working as an overnight associate producer at WITI Channel 6 during her junior year. She also was the College of Communication’s president and responsible for organizing a memorial for Chris Farley when he died during Christmas break in 1997.
Ï really wanted to be in charge,: Janicek says. “I definitely went toward the producing and management role.”
Her experience paid off immediately after graduation, when she landed a job as a morning producer for the CBS affiliate in Champaign, Ill. Janicek was destined for bigger markets and arrived in Chicago 3 1/2 years ago as a producer at WGN, which led to her current role at NBC as executive producer of the morning show.
Today, Janicek relishes the responsibility of preparing her viewers for the day. She admits she has little downtime, but that’s just fine with her.
“The newsroom is an incredible place,” she said. “I can’t wait for Mondays.”

How to Be a Strong Woman & Why It’s So Important

My mother walked into my elementary school wearing white shorts with her leopard bikini underneath. You could see it peeking through.

She was that mad. She didn’t care what she was wearing. She was on a mission.

More on that in a second.

Yesterday, I checked in with a friend.

She now lives in a new city and wants to join a club nearby. The rule is – you have to be sponsored to get in, and the husband in the household has to sign in order to sponsor a woman to join the club. That’s right, in 2017 this club requires her husband’s permission for her to join.

Instead of asking for her husband’s signature, this friend of mine is gathering signatures of her female friends who are members. These female friends have careers, raise children and are EQUAL partners in their households.

Sure, my friend could have chosen to walk away from the club and its archaic rule that she doesn’t like. Instead, she is trying to teach others in the community – men and women – that they should change the policy. By standing up for herself, she is teaching them to STAND UP for themselves. By being a strong woman, she is also teaching her daughter how to stand up for herself.

And that’s where my mom comes back in…

I was in sixth grade when my mom marched into the principal’s office at my elementary school. She was furious after I told her that I wasn’t going to be allowed to take a test for an accelerated level junior high math class.

The boys could take it – girls couldn’t.

We were living in Sandy, Utah at the time. And no, this wasn’t the 1950’s… it was 1988.

When my teacher explained to my mom that the test was designed only for college-bound students to be able to place into a higher math class, she was livid! Why wasn’t her daughter invited to take the test? I had the grades and the skills, just not the “right” gender. Unhappy with my teacher’s answers, she took her fight to my principal’s office.

What makes the story funny (because the fact that she had to fight for me at all is certainly not funny) is that my mom was so livid when I came home that day and told her what was happening… she jumped right off of her sunning chair in the backyard, threw on her shorts, grabbed me and walked me back into school. White shorts, leopard bikini and all. 

She didn’t care. She was going to make things right.

My mother always stood up for her three daughters.

She taught us to do the same.

Her white shorts and leopard bikini were funny, but what makes the story memorable is that my mom let nothing deter her from standing up for me. This is what strong women do; strong women stand up for themselves.

I am surrounded by strong women.

We learn from each other, inspire and support each other.

I wouldn’t have it any other way.

Happy International Women’s Day.

I teach women how to be stronger, more confident and how to stand out in their field. Let me teach you how to stand up for yourself and get the media you deserve. Sign up here for my free media class I’ll be teaching in April.

New Writer & Column in the Chicago Sun Times

Have you heard Shia Kapos (of Crain’s Chicago Business fame) is now with The Chicago Sun-Times?

Check out her new column “Taking Names.” It launched this month. Shia featured my story of finding Mr. (Ted) Wright in Chicago (on a dating site) & our Florida wedding. As a media coach – my job is to help people look and perform the BEST when they’re in the media… so it’s a little weird to be asked for MY story.

Here’s the wedding story: http://shiakapos.com/finding-mr-wright/

Nice mentions for Chicago’s Nuts on Clark, The Franklin Room, Mike Potts, Felix and Fingers Dueling Pianos, Emily Henderson, Robert Deason, Alan James & The British Photographer – Photography (oh, and the OkCupid dating site). Thanks Shia!

Here’s what I’m using to keep my Florida beach wedding glow. Who wants one? I’m placing a bulk order TODAY! $25, no tax, no shipping, no commitment. Get 2 for $45!♨️ Message me ASAP!

People love this self-tanner, including the beauty editors over at Marie Claire who rave that it “gives you more than a glow.” It also treats your skin with vitamins A, C, and E for antioxidant protection. This is a must before you take any professional pictures, go on TV – hit the stage… or hit up a family reunion. 37f191090a852f9185195e069d77b73c

Do you have a media appearance soon? Getting on stage or have an important interview? Click here to learn how to improve body language, increase engagement, perfect your pitch and make sure your audience retains your message.

It’s Not Only What You Say, It’s How You Say It

Public speaking isn’t just when you get on stage. You’re using public speaking skills (or not using them) when you’re in front of any customer, employee or team. When we practice our public speaking – it’s rarely on a stage in front of thousands.

Hiring managers – and managers who train employees – don’t always take this skill into consideration. Just as important as it is for your employees to know the company culture, history, menu, services, software, offerings, sales, new promotions — they must know the company’s “voice” and how to use it in public when around clients, vendors, potential donors and customers.

The way your employees speak to customers is very important. It’s not just the content — but it’s also in the delivery.

They may know the menu – and all the ingredients… but how does your wait staff talk to your customers? How do they greet them? How do they handle (in their voice reflection) when there is an issue?

I witnessed really good public speaking training during my honeymoon. We stayed at Lauberge de SedonaThe hotel is a spa resort … and the staff’s delivery matched the tone of the resort. This is so important.

It was at the front desk where I noticed this first… then at dinner that night.

Along the creek, the service staff spoke in hushed tones while they intricately described each dish, asked what kind of water we wanted, or brought new silverware. The sound and delivery was seamless. This was definitely their intention.

I would have ordered pretty much anything from our waiter that Saturday night. His delivery made you imagine that each dish was that smooth and tasty — and that the ingredients would make you feel as velvety and calm as his words were as they fell upon your ears.

And that’s the point. Sales, marketing – developing content. In order to do this and get the most bang for your buck – you need to make sure your delivery is perfected.

Their speaking voices didn’t detract from the sound of the creek running next to the tables… instead, their voices amplified the feeling of nature that surrounded us.

When at the bar inside, there was no clanking of glasses or raised voices calling attention to another staff member. They always walked to the employee to speak to them – never shouting.

The valets never honked, whistled or raised their voices when trying to get the attention of another valet. They still softly jogged (sometimes ran) to get cars — but their voices never interrupted the sound of the birds in the trees. It was so perfectly orchestrated. They were highly efficient, but without loud noises accompanying the efficiency.

We were supposed to stay just three nights and fly to LA next, but we stayed. We stayed there because of the feeling we had… and that feeling was created by their people. Their well trained people.

It’s something you can’t always tell about a company by reading their website. We didn’t know how much we’d enjoy the resort until we arrived. Their location and offerings attract customers — but I found out while there, that many people are return guests. That’s where their staff and training comes in. I’ve left or not done repeat business with companies because of unfortunate training of staffs. Lauberge’s people make customers want to become repeat guests.

Do you need help with public speaking? Your staff’s public speaking? I teach how to tell your story online, on video, on stage and in the media. I work on your messaging, delivery, body language, and appearance. Let me know how I can help. Click here to book time with me.

 

 

 

Producing the Best You

 

You’re an expert in your industry.

You’re smart and you worked hard to get where you are right now.

You’ve seen other people in your industry used as an expert in the media.

You’ve seen the interviews on TV. You know, with the right training – you could be on TV or quoted in a magazine article.

Portrait Session

You have a story to tell – but you don’t know how to get the attention from the media.

You want to learn how to present better in public – how to tell your company’s story – and keep the interest of your audience.

You need someone to show you what to wear, how to speak more passionately and how to deliver your message in a way that will stay with your audience. Maybe even call a few TV stations to land you appearances.

That’s exactly what I do.

Kathryn interviewing World War II veteran, Delton “Wally” Walling, at Pearl Harbor in Hawaii (2015)

Kathryn interviewing a World War II veteran at Pearl Harbor in Hawaii (2015)

I’m Kathryn Janicek. I’m the media coach and public speaking trainer people reach out to when they want help presenting at a higher level, telling their story to attract dream clients – or to gain media attention.

 

I spent 18 years in media across the United States, coaching talent, producers and writers before switching my focus to helping entrepreneurs and corporate executives move up in their careers – and how to sound and look like the expert that’s inside of them.

 

HOW CAN I HELP YOU?

63ddb859-0af7-4a51-98d0-ceb078536384I use my experience in media, coaching talent and writing stories that make people take action — and use it all to produce the best YOU.

I interview you to dig up your story, find out what about you will turn on the media – and give you a strategy on how to achieve your media and public speaking goals.
LET ME PRODUCE THE BEST YOU.

Email me, tweet me, Facebook me… let’s start working together.