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Why public speaking is the most important skill you need

The skill is public speaking.

When Warren Buffett went to college, he avoided all classes that would require public speaking. He was terrified of it! When he graduated, he realized his fear of public speaking was killing his ability to move up in his career.

My public speaking course was arguably the best investment I made in my life. – Warren Buffett

In an article, the billionaire investor was quoted as saying:

“Now, you can improve your value by 50 percent just by learning communication skills–public speaking.” – Warren Buffett

Richard Branson agrees. In a Virgin blog post, he said:

“Communication is the most important skill any leader can possess.” 

“Today, if you want to succeed as an entrepreneur, you also have to be a storyteller… It is not enough to create a great product; you also have to work out how to let people know about it.” 


Why are these skills so sought after?

1: Professional Growth:

Public speaking and knowing how to communicate help professionals motivate change, influence decisions, and form connections.

Great public speakers master the art of influence and leadership. This is a classic guide that all public speakers should read. You must be able to effectively communicate with not only your boss – but your colleagues and employees.

2: Gaining Trust:

Leaders who INSPIRE are trusted by their employees. Leaders with communication and public speaking skills have a much easier time influencing their co-workers. This will also help make projects run seamlessly.

3: Personal Growth:

Public speaking will help you increase your confidence level. If you can get up in front of a crowd – you can ask for a raise, inspire your employees, have more successful dates – even be more successful and happy at home.

Ryan Laverty is the Founder and CEO at SpeakOut. He smartly teaches his clients that, “Confidence helps everyone meet new people, manage stress, and stand up to even the harshest of criticism.”

This new confidence will help you meet new people, manage stress better, and stand up for yourself!to even the harshest of criticism.

Public speaking and communication abilities are an incredible asset even for professionals not in leadership roles.

If you feel like you have big reasons that are holding you back – don’t be afraid.

If you just have PASSION about your job, story, message, background, or the reason you want to help others – I can help you.

MY passion is helping others. I teach my clients how to improve their self-confidence and speak on stage, in front of small groups or in the media.

If you would like help, please book a free consultation with me here. Also, join our Facebook community for lots of free public speaking and media tips.

It’s never too late.

Kathryn Janicek | Media Coach, Producer, Public Speaking Trainer
Kathryn Janicek is a three-time Emmy Award-winning television producer with 20 years of experience working in newsrooms across the country. Kathryn coached talent, producers, and writers before switching her focus on helping entrepreneurs and corporate executives. Now, based in her home city of Chicago, she is a much sought-after media coach and public speaking trainer who will help you produce the best YOU. Click HERE now to book a complimentary 30-minute consultation with Kathryn!

It’s Not Only What You Say, It’s How You Say It

Public speaking isn’t just when you get on stage. You’re using public speaking skills (or not using them) when you’re in front of any customer, employee or team. When we practice our public speaking – it’s rarely on a stage in front of thousands.

Hiring managers – and managers who train employees – don’t always take this skill into consideration. Just as important as it is for your employees to know the company culture, history, menu, services, software, offerings, sales, new promotions — they must know the company’s “voice” and how to use it in public when around clients, vendors, potential donors and customers.

The way your employees speak to customers is very important. It’s not just the content — but it’s also in the delivery.

They may know the menu – and all the ingredients… but how does your wait staff talk to your customers? How do they greet them? How do they handle (in their voice reflection) when there is an issue?

I witnessed really good public speaking training during my honeymoon. We stayed at Lauberge de SedonaThe hotel is a spa resort … and the staff’s delivery matched the tone of the resort. This is so important.

It was at the front desk where I noticed this first… then at dinner that night.

Along the creek, the service staff spoke in hushed tones while they intricately described each dish, asked what kind of water we wanted, or brought new silverware. The sound and delivery was seamless. This was definitely their intention.

I would have ordered pretty much anything from our waiter that Saturday night. His delivery made you imagine that each dish was that smooth and tasty — and that the ingredients would make you feel as velvety and calm as his words were as they fell upon your ears.

And that’s the point. Sales, marketing – developing content. In order to do this and get the most bang for your buck – you need to make sure your delivery is perfected.

Their speaking voices didn’t detract from the sound of the creek running next to the tables… instead, their voices amplified the feeling of nature that surrounded us.

When at the bar inside, there was no clanking of glasses or raised voices calling attention to another staff member. They always walked to the employee to speak to them – never shouting.

The valets never honked, whistled or raised their voices when trying to get the attention of another valet. They still softly jogged (sometimes ran) to get cars — but their voices never interrupted the sound of the birds in the trees. It was so perfectly orchestrated. They were highly efficient, but without loud noises accompanying the efficiency.

We were supposed to stay just three nights and fly to LA next, but we stayed. We stayed there because of the feeling we had… and that feeling was created by their people. Their well trained people.

It’s something you can’t always tell about a company by reading their website. We didn’t know how much we’d enjoy the resort until we arrived. Their location and offerings attract customers — but I found out while there, that many people are return guests. That’s where their staff and training comes in. I’ve left or not done repeat business with companies because of unfortunate training of staffs. Lauberge’s people make customers want to become repeat guests.

Do you need help with public speaking? Your staff’s public speaking? I teach how to tell your story online, on video, on stage and in the media. I work on your messaging, delivery, body language, and appearance. Let me know how I can help. Click here to book time with me.