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Silver Linings in a Pandemic

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I miss my mom.

And yes, even though we may bicker when we’re together, I really miss my sisters.

I felt very guilty on Easter morning for feeling lonely. For missing my family. How can you feel lonely if your house is full?

I still did.

I screwed up the pierogis.

I’ve never made them. I kind of watched when I was younger, but I didn’t really pay attention. Besides, my mom and sisters were good at them — so I didn’t need to learn. Someone else always hosts Easter.

  1. I’ve been 100% gluten-free for a few years now, and I needed a gluten-free version.
  2. I don’t own a rolling pin. Which I realized the night before Easter.

The lack of a rolling pin didn’t end up to be an issue.
A long bottle of potato vodka sitting in my cupboard served fine as a rolling pin.

It was the dough. It wasn’t pliable. It cracked when I used it.

I was a failure at my first pierogi.

Now, I wasn’t so upset that I ended up hitting the vodka at 9am… but for the first time during this pandemic lockdown, I felt really lonely. It was Sunday morning. Easter morning. I just finished “virtual church” — and I wasn’t going to be with my family. The sausage never came because I couldn’t get a Whole Foods Prime delivery window (tried for a week) — and I failed at making pierogi.

When I called my mom, she didn’t say what I thought she would… that I should have had a rolling pin or should have just not made them because the gluten-free flour would never make them right… instead she said:

“Kathryn, just like you tell your clients, practice practice practice. Whether you’re up on stage or trying a new recipe, you can’t expect yourself to be perfect the first time. Try again in a few days.”

And it was then that I realized the silver lining.

I could try again.

I had two of my executive coaching clients last week who told me they will never “get it.” That they will never be able to give a good media interview or deliver their speech on stage without having the “fear of $%$#& up.” One client said he was afraid he’d let his company down.

They don’t have to be a failure (I won’t let them).

And this pierogi deal didn’t have to be my Easter failure.

It could be just the start of my journey of perfecting my pierogi recipe.

Rev. Kara Wagner Sherer of St. John’s Episcopal Church in Chicago said this during her online sermon this Easter weekend: look for the silver linings.

I could try again and succeed.

You may also have seen the silver linings lately.

As Rev. Kara pointed out, there are many, but we have to look for them.

In our neighborhood, we can hear the birds chirping much more now because there’s less traffic.

Babies and dogs are spending more time with their parents now.

And maybe another silver lining is I may learn how to make pierogi.

I just can’t give up.

And neither should you.

How to look your best on video conference calls

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People around the world are finding themselves working and conducting media interviews from home for the first time.

The COVID-19 pandemic is forcing many to move their in-person meetings to video conferencing on platforms like Zoom, Skype, Google Hangouts and GoToMeeting. It’s also changing the media landscape. Interviews that used to be done from a studio are now being shot in experts’ living rooms, offices and kitchens.

As a media and public speaking trainer, I teach executives who need to do interviews on TV stations worldwide through video conferencing and who need to reach other live audiences through their computer screen. During my executive coaching sessions, I show them how to represent their business and themselves professionally and also make sure their message sticks with their audiences.

You can make a good impression through video conferencing platforms as long as you have a few specific things in place. 

Create a background that isn’t distracting

The key to speaking on stage, in the media, in your videos, during live video conferencing and in job interviews is to keep the audience focused on your message and nothing else. Take a look at the wall or space behind you and make sure nothing behind you is distracting. Look for light switches, outlets, open doors, open windows, and anything else that could be distracting. You want people to remember your content and message, and if there’s a very obvious picture or book behind you that grabs the viewers focus — remove it. You don’t want anything in the  background distract from your message, or worse, offend your audience.

Good lighting is your best friend

When you are selling your company, your brand, a product or service – you want to be seen in the best light. Literally and figuratively. When you show up in a media interview or in a meeting and you are poorly lit or there are lots of shadows on your face, the audience can subconsciously feel like you’re hiding something. That you can’t be trusted. The majority of your message is your physical content. This is why what you do and your appearance is just as important, if not more, that what you say. Lighting is vital to the way you appear on the screen. Make sure there are no windows behind you. The lighting needs to be in front of you. Natural light from a window is the best. If you don’t have a room that works for this, use soft lighting from a lamp and place it right in front of you without creating shadows from your monitor or phone. I’ve used this light from Amazon for years. It’s under $100 and many of my clients use it for their media interviews. 

Make eye contact with the camera

Just like in person, you want to make great eye contact with your audience. When you’re video conferencing, this can be tough. The software will show you speaking on your monitor, along with the person interviewing you – or all the people you’re talking to on the call. This can create a lot of distractions for you. The key here is to make sure when you are talking, you look into the camera on your computer or phone. When you look directly into the camera, you will be appearing as if you’re looking right into the eyes of your audience. This takes practice to get it down and not let your eyes wander off and look at all the other people on the call. Why is this so important? When you let your eyes move from person to person or somewhere else in your room, you may appear to be insincere, detached, uninterested, insecure and even shifty. Make time to practice good eye contact. You do not want to portray the message that you don’t care about the meeting or interview.

Be camera ready

Working from home means you may not have to put a lot of focus on what you’re wearing on your lower half, but you need to make sure that from waist up, you’re all business. Take the time before an on camera meeting to do your hair, makeup and wear something that is not too distracting. For on camera media interviews through video conferencing, my clients normally have their makeup and hair professionally done. During a pandemic, you can’t hire someone to come to your house to get that done. There are many consultants who can talk you through this virtually right now. Our team of makeup and hair stylists is doing this for our clients. If you don’t have a professional to help you, make sure you look well-rested, alert, your skin looks healthy and your best features are emphasized. Since you want your audience to lock-in with your eyes and trust you – make sure your eyes are not blocked by extra hair and eyeglass frames that don’t fit your face properly. A lot of professionals are balancing children at home and working — so both men and women can benefit from a little concealer under their eyes. Make sure your hair isn’t distracting and falling into your face during your calls and try not to adjust your hair or touch your face while you’re on camera. When it comes to wardrobe, it’s better to wear a solid color or something that’s not as distracting. If you have a bold or quirky personality and you love bright colors and patterns, it’s okay to be yourself, just make sure you don’t distract from the conversation.

Position the camera at eye level

Before you jump on a call, make sure the audience will not be looking up your nose or at your ceiling. We’ve seen a lot of these kinds of calls and interviews! Make sure you’re going to appear to your audience at the angle they’re used to seeing you from across a table. Adjust your computer so it’s at eye level by adding books or something else to raise the computer up a little. Sit upright, in the front half of your chair, and look alert. Do not swivel. Again, you want to pretend like you’re making eye contact with the people on your video conference, so make sure you adjust your computer accordingly so you can look right into the camera when you’re speaking. 

Be heard! (and sometimes silent)

If you’re in a virtual meeting with a lot of other people, mute yourself when you’re not talking. You may have kids and/or pets at home right now and a spouse working from home. This is the time to learn how to effectively mute yourself when you’re not talking so the speaker is heard clearly. Also, make sure you shut off your notifications. You don’t want to hear your computer or phone dinging throughout. You also could be taking notes during the call, and you don’t want the sound of your fingers tapping away to distract the others.

Working from home also means creating barriers between your home and the “office.” Make sure to create a good system that will keep you happy, successful and sane during this (hopefully) short period of time where most of us need to work from home.

  • Sleep at least eight hours a night. Working from home can create some unhealthy habits like working at all hours of the day/night. Make sure you are getting your personal time to recharge and you’re sleeping. Showing up as your best during video calls and media interviews online while you’re not rested can be a big gamble. You need to be able to answer questions thoughtfully and think quickly. You need sleep for optimal brain function.
  • Shower every single day. Start your day with a shower and do your normal morning and evening routines. This will keep you alert and productive. Plus, you need to look good on camera!
  • Create 10-15 minute breaks between large blocks of meetings. Stretch, go to the bathroom and eat. You cannot show up looking healthy, trustworthy and likeable on camera if you’re dehydrated, are not sleeping, and you’re hungry.

While working remotely might be a bit of an adjustment, we’re here to help you feel confident and make sure your message sticks with your audience and makes them ACT.

How to Look Better Under Stage Lights or on Camera

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Many of my clients had a successful career, but are now looking for help with their public speaking careers.

Some are looking for opportunities to get on live TV to talk about their companies or their story.

Do you know how to prepare so you look your best?

I’m going to show you how you can look better on TV or on stage. The lights really alter our appearance.

I always suggest that my clients hire a makeup artist — but if you have to do it yourself, here are a few things you can do to make yourself look better under all those lights.

If you’re going to present on stage soon, here are three things to ask before you show up.

 

Video Transcription

There are a lot of things that happen when we’re live with a lot of lights. It changes us completely and I wanted to give you some things that you can do when it comes to hair and makeup to make you look the best, so you feel better, more confident. If we feel more confident, if we feel those things are dealt with, we can be more confident in our message, right? I want you to focus on the content, the things that you’re saying and not this other junk.

So, I thought I would make this video to give you a couple tips. Again, these are things you don’t have to do, I’d just like to offer them up in case you would like to do them to make yourself feel better.

The biggest thing is when there are lights on us that are normally not on us. We actually look very different. Our regular use of makeup is all of a sudden nonexistent. It disappears when we’re onstage or live on television. You may look great in person, but what happens is, these lights go on and certain features of ours disappear.

Let’s talk about hair. Hair is important. I’ll talk about men first. Men…there’s that something men do. They tend to get a haircut right before their wedding. They get a haircut right before something super important. And what happens is, our hair tends to look a little shorter. It appears that we have less hair on camera, whether you’re getting still pictures or you’re live on television. Be careful, men, before you decide to run out and get your hair cut real short. Please consider letting your hair grow out.

Some anchors that you see, they look like they have a regular haircut. But if you saw them in person, they have quite thick hair. So for men especially, tell your hairdresser or your barber to let your hair grow thicker around the sides because on camera or in pictures our hair looks a little thinner on the sides. Plus, our ears look smaller when we let our hair grow out a little bit on the sides. Also, men, if you’re balding, make sure to use a little powder on the top of your head or right where you’re balding. What happens is someone might be staring at the light reflecting off of your head instead of paying attention to your content.

For women, it’s just making sure that your hair is not distracting. If your hair is constantly in your eyes and you’re always adjusting it or you’re pushing it away, you have big thick bangs and you’re pushing it away, it’s very distracting. I’m not saying to always put a ponytail in and to keep it pulled back, when you blow dry it you want to blow dry it away from your face, your bangs are swooped away so they’re not in your eyes. You want to avoid an issue where you’re constantly touching your face or move your hair away from your face or constantly tucking. Because what happens is, people will be looking at that and noticing that instead of listening to what you’re talking about. So that’s really important.

For makeup, for everybody, a little under eye concealer. Whether you’re sleep deprived, you’re not drinking enough water, you don’t have a good skincare regimen, maybe you don’t wear SPF everyday, you’re not hydrating enough, you’re not wearing night cream…your face will show it. Your skin will definitely show it. It’s important to cover up those dark circles and bags because you want to look rested. When you look rested, you look trustworthy. When you look like you take care of yourself, you look like you can be trusted. So using a little eye coverup for men and women is really important.

Another thing, women: as we get older, our eyebrows kind of disappear. We get less hairs there. And when you put lights on us, our eyebrows really disappear. So, consider using eyeshadow. Eyeshadow’s not a big deal. Use whatever color is appropriate for you, if it’s a light brown, dark brown. Color in those eyebrows and make sure they’re defined. If they’re really thin you might want to thicken them up a little bit because the eyes are really framed by the eyebrows and we really want people to connect with you with your eyes. When you’re talking and you’re describing something that’s going on, whether you’re on TV or onstage, it’s really important that your eyes are defined.

Wear a little more eyeliner than you’re used to. I can only talk about my eyes and right now, I’m not wearing enough eyeliner. I’m just going to make that clear. I’m wearing what I’ve been wearing all day, since 6am this morning. So make sure you’re lining your eyes. For me, I would make sure I’m going all the way across to make sure they’re defined. I have very small eyes so I want to make sure I don’t overly line them up because they’ll actually look smaller. You just have to know your eyes. You might have to elongate a little bit out here so they look bigger. And I’m not going to go through a whole makeup tutorial here because I’m not a makeup artist, I’m just pointing out what you may need to do.

A little eyeshadow – because we’re talking about defining things, right? We want to define in here with a different color eyeshadow so we can see the definition of where your eyelids start and where your eyebrows start. That’s the whole thing about these lights, they kind of make everything disappear.

The other thing is mascara. I have mascara on and I have pretty darn good eyelashes but they disappear in front of these lights so you can’t even see my eyelashes right now. Some people wear fake eyelashes…I’m not suggesting that for everyone but definitely double up on that mascara. I use a regular old grocery store mascara, I use Falsies. I always go back to that. I’m tried natural because I don’t like a lot of chemicals, I’ve tried all this stuff. But I like the old Falsies because it really thickens them up and it lengthens them, so that’s what I go to and I think it’s like, 8 bucks at Walgreens or CVS. But really try to put two coats of that on. You really want your eyes to pop. Your eyes disappear completely when you’re in front of those lights.

If you’re not a big lipstick person, I don’t put lipstick on all day, I’m just not a big fan. But you need to define your lips, so definitely put on some lipstick so we can see where your lips end and your skin starts. It’s really important to define these features. I’m not saying to go all glammed out, but just define the things that you have.

And then a big thing, if you’re fair-skinned like me, I already put some blush and some bronzer on, you really want to show the definition between your chin and your neck. So, I put on a bronzer here, bronzer here. I definitely try to highlight where my cheeks are. And then I go up here because what happens is we look like one white circle as fair as I am. So just go in one big circle to show where your features start and end.

I hope that’s helpful. If you ever need me to show you specifically for your skin, or maybe for me to hook you up with a makeup artist, let me know. Those are just a couple tips that I have that I suggest to people. Also, with that bronzer, I go down the neck because I like to show where this is and where this starts. I know there’s a bazillion other things to do but those are just a couple things to get you through. I hope that’s helpful!

 

 

Kathryn Janicek | Media Coach, Producer, Public Speaking Trainer
Kathryn Janicek is a three-time Emmy Award-winning television producer with 20 years of experience working in newsrooms across the country. Kathryn coached talent, producers, and writers before switching her focus on helping entrepreneurs and corporate executives. Now, based in her home city of Chicago, she is a much sought-after media coach and public speaking trainer who will help you produce the best YOU. Click HERE now to book a complimentary consultation with Kathryn.

3 Things to Ask Before you Show up to a Public Speaking Gig

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Many of my clients had a successful career, but are now looking for help with their public speaking careers.
They’re an expert – and have a story to tell.

Do you know how to prepare so you hit your presentations out of the park?

These are three things to ask before you show up to a public speaking gig.

Before you really ever present.

Let’s produce the best you!

Try them and let me know how it worked out.

How to avoid the mistake the White House made this week

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I send out an email almost daily that goes to clients, former clients and future clients.

On Sunday, I sent a media tip that many would say is obvious.

Kind of a “no duh.”

I even called it “unsexy.”

But au contraire, my friend…

How to avoid the mistake the White House make this week

I’m sure you’ve heard by now that tickets to President Donald J. Trump’s first State of the Union address originally said State of the “Uniom.”

The tickets issued to lawmakers’ spouses and guests contained the typo. The tickets were printed by the Office of the Sergeant at Arms and Doorkeeper. They had to be reissued.

“It was corrected immediately, and our office is redistributing the tickets,” a spokesman for the sergeant at arms told Agence France-Presse.

One news outlet reported that the State of the Union tickets actually had two typos: In addition to “Uniom,” they referred to the “Visitor’s Gallery.” It’s actually the Visitors’ Gallery.

This isn’t the first time. Not long after President Trump was sworn into office in January of last year, the White House misspelled British Prime Minister Theresa May’s name—three times. THREE times. Her name is “Theresa” May, but they spelled it “Teresa” May. “Teresa” (with no h) May, happens to be a model and porn actress.

The original version of Trump’s presidential inauguration poster also featured a typo. The message over his photo read “No dream is too big, no challenge is to great,” with the second “o” missing from the second “too.”

Then there was the time the White House issued a statement before Trump’s trip to Israel, saying that he hoped the visit would “promote the possibility of lasting peach,” instead of “peace.” Yes, we all love the fuzzy fruit… but, come on.

And the White House Snapchat account referred to Betsy DeVos as the “Secretary of Educatuon.” Awesome.

Of course, Mr. Trump himself has had his own share of typos like the famous “covfefe.”

It happens.

It’s not uncommon.

And, it’s totally unacceptable.

Before you read my blogs, someone else does.

Actually… he hears them.

I read them to my husband before I hit “publish.”
If he’s not around, I read them aloud a few times.

Sometimes he helps me nail down a point.
Most times he just listens and says “great!”
I love that.

Here are two really unsexy media tips that may be the most important things you do:
  1. Have someone else read everything you write before it’s sent out.
  2. Always read your work out loud before you send it.

I’m talking about social media posts, blogs, big emails to your staff (you never know what might be forwarded to the media), speeches, quotes you’re giving to a magazine or newspaper… you get the point.

Here’s why I do it:
You’re way too important for me not to have another set of eyes on these emails.
I’m not perfect.

Here’s why you should do it:
Every bit of information that’s sent out or posted is a reflection of you and your company.
You’re not perfect.

Every bit of information that’s sent out or posted is a reflection of you and your company.

You’re not perfect.

In our beautiful imperfections… we miss stuff.

Our brain sometimes moves so quickly – we actually will “see” the right word that should be there… even though there is a misspelling or the wrong word there entirely.

When we read our work aloud — we catch more errors.

When you have someone else quickly do a once-over… it’s even better.

Told you it’s not very sexy.

But I guarantee – you’ll be more effective in sharing your story.

 

 

Kathryn Janicek | Media Coach, Producer, Public Speaking Trainer
Kathryn Janicek is a three-time Emmy Award-winning television producer with 20 years of experience working in newsrooms across the country. Kathryn coached talent, producers, and writers before switching her focus on helping entrepreneurs and corporate executives. Now, based in her home city of Chicago, she is a much sought-after media coach and public speaking trainer who will help you produce the best YOU. Click HERE now to book a complimentary 30-minute consultation with Kathryn.

How to get on TV (or anywhere else in the media)

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So you have a story to tell and you think the news should tell it?

You want to help more people by getting on a major platform like television?

You saw a guy you went to college with, you two have the same amount of experience… yet HE ALWAYS gets interviewed when the news is looking for someone in your industry?

Want “the news” to talk about YOUR company and give it a big boost in sales?

I hear it all the time.

“Why doesn’t the news call me? I have the best (fill in the blank).”

Here’s the BIG SECRET:

If you want it, you have to go get it.

The majority of the time, they’re not hunting down people to interview.

YOU have to make the call, email, text….

So, how do you do that?

Media training.

Media training teaches you:

  • How to create a story that is marketable to the media
  • How to dig up the marketable, sellable and pitchable story that’s inside of you or your company
  • How to present that story to the media
  • Who you need to talk to… who the major players are that make the decisions on what story to run, where to run it (and which to delete)
  • What to say when you get the booking
  • What to wear on TV, in a magazine shoot, for a newspaper shoot, or on radio (seriously… ask me why)
  • The best haircut/style for your face on TV
  • How to do your makeup for TV so you look alive but don’t look too made-up (and not like yourself)
  • How to carry yourself physically during the interview
  • Verbal delivery skills
  • How to answer a question when you don’t want to answer a question
  • How to answer a question when you can’t answer a question (proprietary information, part of an active investigation… or you just don’t know the answer)
  • How to frame your message during the interview
  • How to get the interviewer focused on the message that you want to focus on
  • Where the story will show up
  • How long to wait for the story to show up
  • How to get your website link on air, in an article or mentioned on the radio
  • How to share the story later to take advantage of the media hit and gain more followers (or make more sales)

 

Media training gives you the skills to develop a strong, clear message that sticks with your audience. It positions you to deliver it effectively and impactfully. Media training is also the best way to develop strong skills when it comes to interacting with the media, making sure your message isn’t lost or misinterpreted through nerves.

Media trainers work with individuals and teams of people.

I am a professional media trainer with 20+ years of experience in TV. (I have a bunch of Emmy Awards too.)

I coach on how to use appropriate body language, strong message building, and how to navigate those uncomfortable questions. The training experience arms you with what you need to effectively and confidently engage with the media.

Not convinced you need it? Here’s a little more …

It puts you in control of your interviews

You’ve seen or heard it before: an interview that is a complete flop. The person being interviewed forgets his or her key points, forgets important information, or flat out stumbles the whole way through.

The journalist may be the one asking you the questions, but in reality, you are in control of the interview. A media trainer works with you on composure and focusing on key messages so you can create the outcome you want in the interview. When your responses are clear and delivered well, you are able to subtly but strongly steer the interview the direction you want.

It teaches you to navigate the hard questions

Even if you are in control of your interview, you are still going to be faced with the hard questions. These questions may put you on the spot and be difficult to answer. With media training, you’re armed with skills to answer these tough questions. Your media trainer will practice these tough questions to prep you and craft answers that help you stay in control of the interview. This helps you feel confident going into an interview that may have particularly tough questions, even if they come at you unexpectedly.

It polishes your personal delivery

When you speak on television, the audience is watching your body language and facial expressions. People pick up on these things and they pay close attention to them. Media training teaches you how to use your words, tone, and body language to deliver your message in a powerful and effective way.

In addition to delivery, media training can help with interviewing anxiety. For those who are terrified by interviews, especially live radio and/or television ones, developing interview skills and confidence can be the most beneficial part of the media training experience. You’ll face every interview head-on without worrying about getting stuck.

Media training helps you even if you have NO desire to be in the media. Because of the training, my clients are better on stage, during job interviews, and presenting in front of small groups at work.

 

Kathryn Janicek | Media Coach, Producer, Public Speaking Trainer
Kathryn Janicek is a three-time Emmy Award-winning television producer with 20 years of experience working in newsrooms across the country. Kathryn coached talent, producers, and writers before switching her focus on helping entrepreneurs and corporate executives. Now, based in her home city of Chicago, she is a much sought-after media coach and public speaking trainer who will help you produce the best YOU. Click HERE now to book a complimentary 30-minute consultation with Kathryn.

Lessons from The Crown: When You Shouldn’t Listen to People Around You

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You must do anything you can to find out how you look and sound to your audience. NOT how people around you say you look and sound. Here is an example as shown in The Crown on Netflix.

I’ve been watching The Crown.
Have you seen any of the series? It’s on Netflix and follows Queen Elizabeth’s rise and rule.

In season 2, episode 5, Queen Elizabeth is criticized by a lord who’s the editor of a newspaper. He points out that her recent speech was tone-deaf.

The monarchy was stuck in the past.

The speech was not written by the queen, but by a bunch of old men who were not in touch with their audience.

Eventually, the queen reluctantly listens to the lord’s feedback.
It’s painful for her. She’s not used to this kind of help.

In the end, his notes made it easier for her to guide the monarchy in relating more to its audience (the people).

It was difficult for her to sit there and listen to the criticism, but she did.

She had to swallow her pride and for a moment, not take the counsel of the people surrounding her.

This is difficult for many leaders. But it’s key to building a business.

You must do anything you can to find out how you look and sound to your audience.
NOT how people around you say you look and sound.

It’s critical to take that information and see if you can alter your presence and image to reach more people, and keep your current audience.

In the Queen’s case, the advice originated from criticism written in newspaper articles.

She could have prevented that in the first place by listening to more forward-thinking advisors.

Sometimes your staff — the people you trust the most — are too afraid to tell you what you need to hear.

It’s not that they don’t care. It’s hard to tell your boss they’re boring, not transparent enough, has an outdated look, doesn’t do a great job on stage… and whatever else you should be hearing.

Many times, it takes an outside voice to break through and convince you of the tweaks that will help you become a more effective leader.

I would have loved to have been there to help guide Elizabeth II. Of course, I’m honored to help all my clients. Here’s a little more on why public speaking is the most important skill you need.

 

Kathryn Janicek | Media Coach, Producer, Public Speaking Trainer
Kathryn Janicek is a three-time Emmy Award-winning television producer with 20 years of experience working in newsrooms across the country. Kathryn coached talent, producers, and writers before switching her focus on helping entrepreneurs and corporate executives. Now, based in her home city of Chicago, she is a much sought-after media coach and public speaking trainer who will help you produce the best YOU. Click HERE now to book a complimentary 30-minute consultation with Kathryn!

Chris Farley & How to Avoid the Media Mistakes I Made

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Most of the time, you don’t know when your media opportunity is coming. Here’s an inside look at the media mistakes I made, to help you prepare for your own moment in the spotlight.

Comedian and actor, Chris Farley, died 20-years ago. He was a superstar in the 90s at the time I was in college. He died after a long battle with addiction. He was only thirty-three and was already the greatest physical comedian of my generation. He didn’t survive — but he left behind many stories. This is mine.

“Kathryn! You’re on TV… call me!”

“Kathryn, I just saw you on E!”

“Kathryn! I didn’t know you dated….. Chris Farley?!?”

Ten messages on my answering machine.

It was 1999… and I was just months out of college and at my first full-time TV job.

I heard the messages right after walking in the door after producing the news all night at WCIA in Champaign, Illinois. I was so tired, I had to listen to them again to understand what was going on. Then I called someone to get the scoop.

The “E! True Hollywood Story” on Chris Farley premiered the night before. It described Chris’ time at Saturday Night Live, at Marquette University, his drug abuse…  and my picture came up in the show over and over. It was not flattering. Because of how I looked… and what the announcer track was saying while my pictures were coming up. Here’s a clip.

Chris Farley died during my senior year of college. The dean of my college called me over Christmas break and asked me to head back to school early so I could plan the memorial Mass at Marquette University. I was the president of my college and Chris went to Marquette.

The year prior, Chris came back to campus to accept an award.  This is also the last time I wore a dress this low-cut. THIS is the event where my pictures were taken along with dozens of other students with Chris. After Chris died, producers from E! went to Marquette to collect pictures. The dean handed them over… and the producers didn’t keep track — so editors used pictures of me in places that the track was not referring to me. I clearly did not date Chris, nor was I part of his downward spiral into drinking… as the E! story said.

On the day of the memorial Mass — I had Chris’ family there, bagpipers and Pat Finn to give the eulogy. (You’ve probably seen Pat in The Middle, Friends and Seinfeld… he’s great.) His eulogy was hilarious and loving. He told stories that illustrated Chris as a student… to us, a chapel full of students. I wish I had video of it in its entirety. He also told stories of how Chris would make regular trips to the Joan of Arc chapel on campus to pray… talk to God… and just be alone.

After the service, the local stations wanted to interview me.

I didn’t even think about this possibility.

I was unprepared. (I know much better now… I was 20 then.)

As a young broadcast journalism student who wanted to be a reporter (as I thought at the time)… I blew my chance. I gave the all-time lamest soundbite. It’s here if you want to see it:

Between the low-cut dress at the awards event the year before and the soundbite at the service — these are the first two mistakes I made when it comes to media and public speaking.

But I learned a lot.

  1. When the story on E! aired, I was a young TV producer. This taught me to be very careful when writing to pictures and video. Make sure the track matches the visuals. A mistake can hurt someone’s reputation.
  2. Be ready for anything.
  3. Watch the makeup. Don’t let it be a distraction.
  4. Dress how you would want to be portrayed in pictures or on video — especially if you’re going to a high-profile event. You never know who may see the picture.
  5. Have your elevator speech ready. What will you say if the media shows up? How will you answer if someone at that wedding asks you what you do, or why you’re “in between jobs,” or what you’re looking for in your next role? What will you say when they ask you what your company does? Remember — quick responses that stick with your audience.
I coach clients so they’re ready when their opportunity comes.
Most times – you don’t even know your opportunity’s coming.
You need to be ready now.
Kathryn Janicek | Media Coach, Producer, Public Speaking Trainer
Kathryn Janicek is a three-time Emmy Award-winning television producer with 20 years of experience working in newsrooms across the country. Kathryn coached talent, producers, and writers before switching her focus on helping entrepreneurs and corporate executives. Now, based in her home city of Chicago, she is a much sought-after media coach and public speaking trainer who will help you produce the best YOU. Click HERE now to book a complimentary 30-minute consultation with Kathryn!

Knowing your audience when speaking in public

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We experienced a family medical emergency a few weeks ago and had to spend time in a hospital.

You pay close attention to the mannerisms and language of doctors when it’s important. You want to know what they’re really saying when they’re talking.

It was mostly good… the normal, “I’m sorry we’re meeting in this situation” and “I’m sorry to be meeting you today…”

They’re normally so careful in what they say.

One doctor was different.

Before he popped in a BIG needle – he turned away from me and asked his team of two younger female doctors, “Do you play darts?”

They answered, “No.”

While I was thinking how odd of a question that was for two young women who probably had no time for bars during med school and residency… he said:

“That’s what this is like.”

Then:

He stabbed.

Not the communication I was looking for at that moment.

Not something that made me feel better.

Are you miscommunicating, confusing or causing unneeded fear in those you think is your audience?

Do you even know who your audience is when it comes to your messages online or in person?

Have you defined your best audience?

The audience that will bring you more business, growth and $$$$$$?

Click here and we’ll talk. 

It’s important to know how you sound and what you look like to your audience whether you’re live on TV, speaking to a small workgroup, interviewing for a new job or addressing a large live audience.

This doctor thought his audience was made up of the other two doctors.

But the patient was his real audience.

Imagine if you heard those words before someone stuck you with a needle.

Imagine the confusion in the message.

Do you have your own language barriers in your industry?

Is your audience getting lost in lingo, jargon on your website, in your marketing – or in how you communicate in person?

I’ll show you how to make sure your message:

  • sticks with your audience
  • attracts new clients
  • brings you new opportunities
  • and helps you move up in your career.

I’m here to help you.

How to save face in an interview and deflect like Jane Fonda

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You’re interviewing for a job.

You’re getting ready for a media interview.

But you’re afraid — what if they ask you a question that you don’t want to answer? Or can’t answer?

I’m going to show you exactly what Jane Fonda did this week – and how you can do the same when you don’t want to answer a question during a media interview or in a job interview.

First, some background…

————-

She tried.

It blew up.

She looked dumb.

I’m talking about Megyn Kelly.

Did you see this video? Watch starting at 1:30 in:

 

Jane Fonda was on Megyn Kelly’s new hour of NBC’s TODAY show to promote Fonda’s new Netflix movie, Our Souls at Night, with Robert Redford.

During the interview, the former Fox News host asked about Fonda’s plastic surgery, “I read that you said you’re not proud to admit you’ve had work done. Why not?”

Fonda stared at Kelly and then answered: “We really want to talk about that right now?”How to save face and deflect during an interview

Kelly quickly replied, “One of the things people think about you when they look at you is how amazing you look.”

Fonda credited her “good attitude, good posture,” and then turned the segment subject back to Our Souls at Night. “But let me tell you why I love this movie that we did, Our Souls at Night, rather than plastic surgery,” Fonda said.

Brilliant.

This is what we call art, deflecting and professionalism.

I’m going to teach you how to do this, but first…

Here are some lessons learned from this interview if you’re in the media:

  1. Even female members of the media fall into sexist traps. Don’t let yourself.
  2. Jane Fonda has never liked discussing the procedures she’s undergone to age gracefully. You know this. Do not ask sexist and unimportant questions. The female race is not made up of idiots. We know she’s had work. We can see it. Why not just ask her about Vietnam too right in the middle of an interview about her new movie with Robert Redford?
  3. If you’re going to ask a woman about her plastic surgery, do not ask in front of a man she’s been in love with for decades. It’s tacky. Would you do this in person, at a party?

At the end of the day, I wish I knew who her doctor is – I have several clients who would love to look as good as Jane Fonda when they’re her age. Me too.

————————————————————–

Now for you, my fellow business professionals… there’s a wonderful lesson for us in how Fonda answered this question.

Fonda has spent her career answering difficult questions especially after her comments on the Vietnam War that infuriated much of the United States.

Whether or not you believe in what she fights for – she’s an expert in interviewing.

YOU can learn from her.

Politicians, like President Donald Trump, have mastered the art of deflection. I want you to be just as prepared when you need to change the subject during an interview.

Here’s how to deflect like the pros and deal with the tough questions:

  • Acknowledge the question, but don’t answer it. “Great question, but what we should be looking at is…”
  • Question the question. Question the question when it’s based on false information or factually inaccurate. You can also question the question when it’s too personal. Also, try asking for more information: “I’d love to answer that… but I need clarification.” “I’d love to answer that… but please let me know what you mean by those numbers.” Turn the question onto the interviewer: “Why do you ask me that?” This is what Fonda did during the interview on TODAY. Kelly asked the question and Fonda replied, “We really want to talk about that right now?”
  • Refuse to answer. Not your area of responsibility? Refuse to answer and give the name of the person who can.
  • Partially answer. Start to answer but then change the subject right away. This is what Fonda did in this example: Fonda: “We really want to talk about that right now?” Kelly: “One of the things people think about you when they look at you is how amazing you look.” Fonda: “good attitude, good posture… But let me tell you why I love this movie that we did, Our Souls at Night, rather than plastic surgery.”
  • Explain that the question has already been answered. “We’ve addressed this.” “I’m not going to go over old ground.”

I know there are examples in your head now that you’d seen the strategy. If not, you’re going to notice this all the time going forward. Learn from the good and bad examples during live interviews.

Is there an interview that you’ve seen that’s a great example of deflecting? Share the links below so we can all learn from them.