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Kathryn Janicek

How This One Thing in Videos and Online Helps You Sell Your Products and Create Trust

This Small Media Mistake Can Drive Customers Away

As a CEO, executive, spokesperson, or business owner, every media appearance and video on your website is an opportunity to attract people to your business. 

Whether your goal is lead generation or talent acquisition – you must make a great first impression.

Yet so many people make this media mistake …

You’re only making a good first impression on your audience if you provide spectacular video audio.

If people can’t HEAR you, how are they supposed to understand your message?

A Missed Opportunity

Recently, our team was in New York, coaching a massive organization on their media – their skills for media appearances, the media on their website and social media, and more.

They showed us a video on their homepage, and there were two major problems with it.

  1. The video was shaky 
  2. And it had terrible audio 

The video wasn’t approachable and didn’t invite you to comment or work with them. 

It didn’t feel like it was building trust or a connection.

Were we surprised? Not really. We see this all the time.

The “Good Enough” Trap

The “good enough” approach sets you up for failure. Yet, CEOs, executives, spokespeople, and business owners fall into it constantly.

They’re busy, have a million responsibilities, and are not EXPERTS in media – so they settle for something good enough.

That’s where we typically come in – you don’t have to keep guessing or settling.

The Solution? Invest in Good Audio

The good news? The solution to this problem isn’t overly complicated.

Fixing bad audio is incredibly simple: use a wireless microphone

You’ll end up with a message your audience can HEAR and want to engage with.

This isn’t revolutionary stuff, but it probably wasn’t even on your radar as a tool you needed.

But it’s on OUR radar. This is what we do – find the little details that greatly impact how you present yourself to the world.

Lost in Translation? Don’t Let Jargon Sabotage Your Message

You’re really smart.

I know it. You know it. 

Is it possible to be TOO smart for your audience?

Perhaps the smartest thing you can actually do is ditch the intellectual language, industry jargon, technical lingo, and acronyms. 

The Janicek Performance Group was recently in New York for a week, media training the New York Blood Center.

This organization does some really important work – work that legitimately saves lives – and they need to leverage media opportunities to send a message to the public. 

“Donate Today, Save Lives Tomorrow.”

But what happens when they get up in front of an audience or are sitting down across from a reporter and they ask you to explain what they do?

They are the EXPERTS in blood donation.

Just like you are the expert in your field.

But the general public – the people they want to be HEARD by – are not.

Using technical language and industry jargon is a surefire way to confuse and lose your audience.

Picture this: you’re passionately advocating for your cause, pouring your heart into your message, only to be met with puzzled looks or worse, an empty audience. It’s like trying to navigate a maze blindfolded – frustrating and maybe even impossible.

If you are …

  • In the media
  • Answering questions from the media
  • Giving the media sound bites or quotes to promote your organization and spread your message
  • Trying to get something from an audience
  • Trying to move an audience to take action
  • Advocating for something

… you need to be careful with your language. Otherwise, you can completely miss the mark.

How you speak with your team or others in your industry is not how you should speak to your audience.

When you speak in terms that only insiders understand, you risk alienating your audience and undermining the impact of your message.

You know your industry in and out, but the general public doesn’t. Here are the dos and don’ts.


  1. Be clear and concise in your communication. Great, clear, accessible communication is the best way to reach your audience, persuade them, gain their trust, establish a relationship, and rally them for a cause.
  1. Bridge the gap between your expertise and your audience’s understanding. Put yourself in the shoes of your audience and speak to them in a way that will resonate .
  1. Test your message out on someone who doesn’t know anything about your industry. is the best way to ensure your messaging is clear. Deliver your message and if they don’t understand the point you are trying to convey, it’s time to go back to the drawing board.
  1. Hire a media coach or trainer to help you perfect your messaging. At Janicek Performance Group, we are pros at workshopping your messaging.


  1. Use acronyms. Spell out terms instead of assuming everyone understands abbreviations unique to your field.
  1. Use jargon. Use everyday language that is accessible and easily understood by a broad audience.
  1. Use complicated language. Simplify complex concepts and explanations without sacrificing accuracy.

The next time you need to communicate with the media or any audience at all, ditch the jargon, speak plainly, and remember – your brilliance is best shared when everyone can understand it. 

The more relatable you are, the more impact you’ll have.  

After all, the most powerful message is the one that lands.

From Mumbler to Master

In a world where mumbling seems to be the norm, where conversations often dissolve into a chorus of “What? What?” it’s no wonder why clarity in speech can sometimes feel like a lost art.

Have you noticed how hard it is to hear people sometimes? 

It’s because we are a nation of lazy speakers.

There’s a tip we always give our clients to help them with their enunciation.

There is one thing in your house right now you can use – a great tool to work on your enunciation, practice opening your mouth when you speak, and be understood anywhere you go.

It’s Dr. Seuss books.

You know, the ones that go …

Knox in box. Fox in socks.

Knox on fox in socks in box.

Socks on Knox and Knox in box.

Fox in socks on box on Knox.

Yes, the books penned by the beloved children’s author are not just entertaining stories for young readers.

Fox in Socks is a book I’ve been reading with my daughter since she was a baby, but not just for her.

For the last five years, I’ve been reading Dr. Seuss books, and I will tell you, those rhymes and tongue twisters are an incredible vocal exercise to help your enunciation.

Here’s what to do:

With a wide open mouth so you can articulate each word clearly …

  • Say it fast.
  • Say it slowly.
  • Say it high.
  • Say it low.
  • Repeat.

Don’t be afraid to repeat the same rhymes multiple times. The more you practice, the more natural and effortless your enunciation will become.

When you work on saying them really fast and then really, really slowly, using really high voices and then really low voices, I promise you, as silly as that sounds, you will become a much more engaging presenter.

Any time you need to talk to someone, you will be heard more, and you will make a bigger impact if you utilize these books.

Find all the Dr. Seuss books you can and really enunciate them, and you will be less of a mumbler.

Do you have a presentation coming up? 

Our coaches at Janicek Performance Group can prepare you!

We’re here for you.

Don’t Look Like You Take Care Of Yourself? People Will Think You Can’t Take Care Of Them. Why We Prioritize Wellness In Our Coaching.

People hire us for executive presence, media, and public speaking coaching – and they leave with a life-changing bonus.

We receive emails months after our training sessions.

They thank us for all the skills they learned and often share the life-changing steps they’ve made since learning how to better take care of themselves as leaders.

In coaching our clients, we often talk about fine-tuning their executive presence, media appearances, and public speaking skills. But something might surprise you: wellness is a big part of the equation.

Let me share a story that illustrates this point perfectly.

Recently, during one of our coaching sessions, we worked with an executive at a $20B company – who came to us seeking advice on improving his executive presence.

As we delved deeper into their goals, we discussed something he may not have expected – his health.

With our support, he decided to make small changes each month – and stuck with them.

He not only improved his physical health but also boosted his energy levels and mental clarity.

He called me, excited to share his results:

  • He lost 15 pounds
  • The president of his company was giving him positive feedback about every presentation he gave
  • He had more energy than ever for his family on the weekends
  • He was better able to stay energized for his teams during his long weeks on the road for work
  • His inflammation was down
  • His facial redness was gone
  • Nobody thinks he’s weird when he drinks water during sales dinners instead of alcohol.
  • And he’s performing better overall because he has less brain fog
  • The impact was huge, not just on a personal level but in his professional life. He’s better equipped to lead his teams and handle the pressures of the role.

This story highlights why we’re passionate about integrating wellness into our training. It’s not just about becoming a better leader or elevating skills – it’s about becoming healthier, happier, and more resilient.

When we care for ourselves, we’re better able to show up for our teams and organizations.

And, when we look like we take good care of ourselves – clients and our teams will translate it as we can take care of THEM.

How taking care of myself as a leader changed my life. 

In my 20s and 30s, I was constantly bloated. I had brain fog. I had a lot of headaches.

That’s not a great feeling when you’re on a panel, giving a presentation, or delivering a keynote

You don’t feel amazing. You don’t have the energy to keep audiences engaged and entertained.

When a doctor tested my blood at 38 years old, she suggested I cut out gluten, dairy, soy, sugar, and alcohol. I didn’t want to hear it. And I certainly didn’t do it. 

A few years later, when I received the advice again – I was ready to hear it. Making these seemingly drastic alterations changed my life.

  • My mental and physical stamina are through the roof.
  • My skin looks better. I glow. I actually look younger.
  • I lost weight.
  • I have zero brain fog.
  • I have the energy to lead my employees and our clients.
  • I was able to have a healthy baby and lose weight quickly after giving birth.

At 41, I received another diagnosis after a routine bone/spine scan. I already had osteopenia! At 41?!?! Imagine if I had waited until the usual 50-year-old bone scan. My doctor suggested I take magnesium, a high-dose K2, and start regular weight-bearing exercises.

Knowing this diagnosis could have led to much more bone loss and potentially osteoporosis in my 50s or 60s was enough to commit to making a change.

And by my following body scan, two years later, I had successfully REVERSED it. My doctor was floored. She said she sees people slow it down but not usually reverse it. I took the advice seriously and wanted to make the change.

That is the power of giving your body what it needs.

In 2024, I worked with the American Academy of Orthopaedic Surgeons. During that year’s conference, which I spoke at, it was amazing to hear them talk about the need for magnesium, too.

We prioritize wellness in our coaching. Do you?

To be the leader my employees have earned …

The consultant and coach my clients need …

And the mother my daughter deserves …

I needed to prioritize my health so I could show up for them every day.

To be the leader you want to be and PRESENT, you must take care of yourself.

The next time you think about leadership development, remember this: being a great leader starts with taking care of yourself. It’s about embracing being a healthy leader and recognizing that our well-being is crucial to success.

This is why we talk about health and wellness during our leadership training.

Is this the piece you’ve been missing in your executive presence, media relationships, or public speaking? 

We’re here for you.

Behind Every Great Speaker: Why Coaches Aren’t Just For Sports Teams

Behind many of the greatest performances of all time – I’m talking about stars like Michael Jordan and The Beatles – there are coaches.

One of the biggest compliments I’ve ever received was when the CEO of a $20B private company told me – no one EVER tells me these things.

I was so proud to be able to help guide this brilliant leader and nudge him gently with my coaching.

The majority of CEOs we work with are surrounded by people who don’t want to hurt the relationship they have with their boss. I GET IT.

This is why an outside voice … a coach … a trainer … is so important.

This is our role.

Like Michael Jordan had Phil Jackson and The Beatles had George Martin, if you want to achieve greatness in your speaking career, you need an expert to support you.

This winning formula isn’t exclusive to sports or music. 

If you have a big presentation coming up, you need a coach in your corner.

We’re talking about more than nailing your delivery – we’re talking about owning your presence and making a real impact on your audience.

You need to get the return on your investment.

The Value of Having a Coach in Your Corner

When our clients have big keynotes coming up, we have them present in our studio so they’re confident and ready to go when it’s showtime.

This allows them to get used to the teleprompter and simulate being on stage with the bright lights on them. 

The studio can also be a space where self-doubt looms, where the echo of the inner critic threatens to overshadow even the most confident voices.

Being on set, surrounded by lights, cameras, and a crew of between 3 and 30, can be incredibly overwhelming. 

And this is GOOD!

It’s a scenario outside the comfort zone for many, and it helps them get ready for the pressure of a real life scenario.

It’s common for insecurities to surface, from hating the sound of your voice to feeling self-conscious about your appearance. 

Even after over two decades of experience in studios, coaching TV anchors/reporters, and ten years coaching executives on how to deliver messages on stage, online and for the camera – I need that coach … that voice … improving my delivery and body language.

(I’ll even share a video below of my process in the studio, the three takes I took to get to the final result, and how one of our coaches helped me do it.)

Four Things a Coach Can Do For You in The Recording Studio

1. Emotional Support and Advocacy

One of the primary benefits of having a coach in your corner when presenting is having someone to advocate for you. 

They can sense your emotions, support you, and keep you motivated, whether this means saying, “Let’s take a break,” “Let’s go through that one again,” or “Let’s play that take back to review.”

Some clients don’t feel comfortable asking for another take or rehearsal – or don’t even know what questions to ask because they haven’t been on a stage or in front of a camera. Having someone in your corner whose job is to advocate for you if you don’t feel comfortable doing it yourself is a game-changer.

2. Vocal Performance Coaching

Our coaches pay particular attention to vocal performance to see where it can be enhanced.

Having a coach in your corner is like having a second set of ears to listen to your delivery…

  • Direct you on how to say each line and which words to emphasize. 
  • Recognize when your voice sounds dry and needs water or a quick vocal warm-up to get you back into a good pitch.
  • Help you identify when you’re dropping your volume at the end of sentences, rushing through lines, or forgetting to connect to your breath.
  • Do script editing at the moment if you repeatedly stumble. How you write something on paper doesn’t translate to how you say it out loud. Sometimes, teams will write scripts that have language that is way too stylized for verbal communication. We edit scripts to make sure they sound great when being delivered and like the leader is actually speaking to the audience. 

3. Body Language Coaching

The third benefit of having a coach with you in the studio is having someone to direct your body language. 

One of the things we commonly see is people using their hands too much or not enough. Or perhaps they’re not adding any facial expressions and are staying super neutral. 

When you have a coach in the studio, they can make sure your body is fully incorporated and present in the moment. 

We also coach people on their appearance: hair, makeup, and wardrobe. We help you look like the leader you envision and want to be.

With a coach, you receive real-time feedback and adjustments, ensuring that your look and body language match your message.

4. Production Coordination

It’s powerful to have someone other than you coordinate the production to make the most of your time in the studio.

While this isn’t true for working with all coaches, we have extensive broadcast television and theatre background – so we remove all the extra brain work so you can focus solely on your performance.

When you work with our team, you can focus on what you are an expert in. 

Even for me, I need one of my coaches in the room so I can focus just on my performance and ignore the producer brain inside me that wants to plan everything.

When you work with us, you also get a reliable crew – a producer, director, videographer, editor, teleprompter professional, makeup artist, hairstylist, photographer, craft services – and whatever else you need.

We have trusted contractors that we work with that you can be confident will deliver the best (unlike that time when somebody brought their own makeup artist, and it was their 15-year-old niece). You don’t have to waste time scheduling any of these key players. We coordinate the entire production and everyone who is needed.

Here’s an example of what getting coached in the studio looks like.

In the first clip of this video, I was still thinking of the words. I was in my head, and my expression was slightly glazed over. I wasn’t emotionally connecting to the words.

What you don’t hear is Raechel, one of our expert coaches, standing off to the side, encouraging me to do another take.

The second time around, I was still trying to make sure the wording was exactly what I wanted to hear and that my presence matched the intention of the video. It was better, but still wasn’t THE take.

Again, Raechel helped me.

Finally, when you watch the third take, you can feel and see I had the confidence of knowing the message, connecting to the WHY, so I didn’t come off as robotic reading from the teleprompter and the energy I had been working up to.

Are you ready for a coach?

The undeniable truth remains: behind the curtain of some of the most legendary performances in history stood coaches who played instrumental roles in shaping greatness. 

Whether you’re gearing up for a pivotal presentation or navigating the path to becoming a seasoned speaker, having a coach to guide you is indispensable. 

You want someone in your court looking out for every aspect of your performance, including your emotional well-being and your physical and vocal messaging.

Having a coach puts you at ease, as you know someone has your back, and you don’t have to do this alone.

If you’re preparing to deliver a major presentation or looking to break into the public speaking profession, we can help you get to where you need to be.

Teleprompter Trap: Avoid Reading and Actually Connect with Audiences

When actress Jennifer Coolidge took to the stage to present at last year’s Golden Globe Awards, her speech was hilarious and, as expected, went viral.

She humorously spoke about her fear of reading off the “ticker tape” at the right time and how it always seems to “get ahead of her.”

She was referring to a teleprompter.

The prompter operators our team works with worldwide beautifully follow the speaker, making sure the teleprompter is aligned exactly where your eyes need it while you’re speaking.

Even though it’s easy to make sure your experience is perfect – her discomfort with it is not unique.

One mistake is common when it comes to teleprompters, and as a media and public speaking coach, I’ve seen countless professionals struggle with this.

The critical mistake that undermines a speaker’s credibility with the audience is:

Reading from the teleprompter without connecting with the audience.

It’s a common scenario: You have a keynote or quarterly earnings report to deliver, and the pressure is on. You need to make a lasting impression.

If you want to captivate your audience and convey authority and authenticity, try these five things.

Practice, Practice, Practice

Invest time to rehearse your script before stepping in front of the teleprompter. You want to practice so the teleprompter operator can adjust the font size for your eyes, and you can get to know that exact stage. Every setup is different. Knowing how that stage feels and how the monitors will reflect your script is important. You want to be familiar with the content and the setup so you can deliver your talk naturally.

Practice delivering the words aloud, focusing on inflection, pacing, and how you will emphasize the key points you want the audience to remember.

Own Every Word

When delivering your presentation, make a conscious effort to own every word. You want to think about each word. Don’t just read them.

Imagine having a one-on-one conversation with someone rather than reciting a script. This mindset shift will help you establish a genuine connection with your audience and convey sincerity and authenticity.

Adapt and Adjust

Don’t be afraid to adapt and adjust your delivery as needed. If a sentence feels awkward or doesn’t flow well, rework it. Get your script ahead of time and carve out time to work with it.

While significant changes may not be feasible (legal departments), subtle adjustments can enhance the clarity and impact of your message. Make the speech your own.

Utilize Formatting Options

Use formatting options such as underlining or capital letters to emphasize key points or phrases. These visual cues guide your delivery and ensure the most important points resonate with your audience.

Avoid Cold Reading

Reading directly from the teleprompter without infusing your personality and passion into the delivery is a surefire way to lose the attention and trust of your audience.

Connect with your listeners on a personal level by speaking in your voice.

We do everything from just shortening sentences to major surgery on speeches to make sure they sound conversational.

Leaders need to connect with the audience and not just READ to them.

By making this simple yet powerful shift in your approach to teleprompter usage, you can elevate your presentations to new heights and leave a lasting impression on your audiences.

Remember, the goal isn’t just to deliver information – it’s to inspire, persuade, and connect.

Your audience will thank you for it, and you’ll reap the rewards of their trust and confidence.

Need one-on-one coaching with teleprompters? Our team can help

Astronauts Can Wear Pink: Challenging Societal Expectations

How many times have you been made to feel like you have to twist and shrink who you are to fit the mold society tells us a successful woman must fit?

If you’re a woman in a leadership role, I’d be willing to bet you’ve spent considerable time worrying about how you’re perceived.

Now …  it’s true how you present yourself matters. At our company, our trainers spend a lot of time making sure our clients look up-to-date and their look matches their personality, brand, and messaging. We want them to look like themselves – and not distract from their message. And we know when they’re not happy about their look and just haven’t had the time to figure it out. We help them fix that.

The last time I was in the studio for a shoot, our makeup artist made me rethink my “look.”

When she was finished working her magic, she pulled out the lipstick.

It was bright red/orange.

It was bold. I loved it.

And it scared me.

I don’t do bold.

“I can’t wear red lipstick.”

And then it hit me.

I can.

AND I can be taken seriously doing it.

Kellie Gerardi is an ASTRONAUT and fields comments daily on Instagram about her looks. People ridicule her because she wears pink and friendship bracelets. They tell her astronauts shouldn’t dress like that.

Who says?

One of my favorite women on social media right now is Codie Sanchez. She’s a business owner and investor. She recently shared four lessons from her friend, Ann McFerran, the Founder of Glamnetic, a $50M press-on nail and magnetic eyelash business.

The first three of four lessons were great, but it’s the final one I loved the most.

She shared her FAVORITE thing about Ann is she’s unapologetically feminine.

Codie explained how for years, she thought she couldn’t be sexy and taken seriously at the same time.

Relatable, right?

But Ann – the founder of a $50M company – doesn’t share this mindset, and neither should you.

I dressed “like the boys” for most of my 20s because I felt out of place in TV newsrooms across the country. I wanted to blend in. And I didn’t want the female reporters and anchors to think I wanted their job. I wasn’t happy and I lost part of myself.

Here’s what you should take away from this:

You can be taken seriously and feel and dress as feminine as you’d like.

Just lean into and embrace your femininity with confidence.

Choose what you want your personal brand to be, own it with confidence, and walk your walk and talk your talk.

If you’re uncomfortable with it – everyone will know. You can’t pull it off by being sheepish about it.

You have to OWN IT.

Choose what makes you happy and OWN IT.

The confidence is what people will see.

And what matters.

When Pain Becomes the Pathway: Did I Manifest My Way into Training Medical Experts?

For about 14 months, I had the most incredible pain in my left foot. 

It was so bad I had to lean on the podium every time I was on a stage.

If your job requires you to be on your feet for long periods of time and you’ve experienced something like this – you know just how helpless it can feel.

It was excruciating, and I had no idea what was going on. 

I saw foot specialists.

I talked to the neurologists I train.

Everyone kept telling me to find the BEST orthopedic surgeon. 

So, in my mind, I thought about orthopedic surgeons non-stop.

I was also traveling the most in my career – and I didn’t have a lot of time to actually make those appointments.

I finally found a great surgeon, and we were making headway…

I was spending more time than ever focusing on my foot and the healing process.

And then weeks later, you’ll never believe who called me up.

It was the American Academy of Orthopaedic Surgeons. 

Then, months later, I found myself in San Francisco coaching that medical association and dozens of orthopedic surgeons. 

Was it fate? Perhaps a coincidence? Or did I manifest this job? 

It’s quite possible I manifested it.

Manifestation means different things to different people.

And we all have varying levels of belief in its power.

For me, manifestation is very real and has benefitted me at different points throughout my life.

I think of it as a self-fulfilling prophecy. 

If you want something and you spend a lot of time thinking about it, you are going to modify your behavior to align with that desire. 

You may not even realize you’re doing it!

On top of that, there’s also credit due for being in the right place at the right time.

AND being OPEN when opportunity comes knocking at your door.

This story serves as just one testament to manifestation’s potential. By maintaining a focused mindset and unwavering belief in my goal – to find the best orthopedic surgeon – I may have inadvertently attracted the very opportunity I sought.

Sometimes, the most remarkable opportunities arise when we least expect them. 

This isn’t the first time this has happened to me.

I went through five IVF rounds to have our daughter.

After the fourth round and losing twin baby girls in the second trimester – I started thinking about adoption and living without having children. I started to compartmentalize and come up with all my backup plans to protect myself.

A therapist told me to stop protecting myself with all these backup plans because she said it was actually hurting my outcomes.

She knew I wanted a girl. She told me to imagine the day she was born. Who was in the room? What color were the balloons? What time she was born? How did I feel? 

She was showing me how to manifest.

And I didn’t just think about it.

All that manifesting made me go 100% in.

I read books on how to make the best eggs and embryos. 

I went sugar-free, gluten-free, and dairy-free.

I did all the fertility yoga, massage, and acupuncture I could possibly schedule.

She was born in April five years ago. My little baby girl will be five in just a few weeks.

I manifested our daughter.

Have you ever experienced a challenge so intense it seemed insurmountable, only to find it led you to unexpected opportunities?

The next time you face a daunting challenge or find yourself yearning for a particular outcome, remember the power of manifestation. 

Cultivate a mindset of belief, remain open to unexpected opportunities, and trust in the journey ahead. 

Who knows? You might just manifest your future.

Slide Savvy: Avoid This Presentation Pitfall

The Presentation Pitfall Everyone Makes (and How to Avoid It)

There’s a huge mistake nearly everyone makes when it comes to giving slide presentations.

You might be doing this without even knowing…

It’s okay, I’m here to protect you.

If you want people to …

  • Pay attention to you
  • Buy from you
  • Invest in you
  • Or do whatever it is you want them to do …

Stop STARTING with the slides.

Imagine you log onto a webinar, and the first thing you see is a slide deck.

No human.

No person talking to you.

No connection.

Just a boring old slide filling the screen.

It’s probably not that hard to imagine because it happens all the time.

You might hear the presenter’s voice – but their face is hidden behind the content. 

The person – the actual entity you’re supposed to be connected with – is trapped in a tiny little Zoom box.

You can’t connect with them. You can barely even see their eyes.

Do you feel their passion for the subject? The brand? The product?

You. Don’t. Know.

You. Can’t. See. Them.

Despite how common it is, this approach misses a key element of effective communication: the personal connection between the presenter and the audience.

So, what’s the solution?

The Right Way To Engage Your Audience And Make An Impact With Your Presentation

If you want to engage your audience and make an impact with your presentation, come out on camera WITHOUT the slides and make a connection with your audience first.

Start by building a relationship.

Start by building trust.

This initial face-to-face interaction will grow the audience’s confidence in you – and the tone for the rest of your presentation.

 It’s not just about starting strong – it’s also about ending on the right note. 

When concluding your presentation, don’t stay stuck behind your slides. Instead, return to the camera to deliver your final remarks. 

This lets you maintain that crucial connection with your audience as you summarize your key points and deliver your call to action.

Why does this approach work?

Being visible on camera throughout your presentation creates a personal and engaging experience for your audience. They can look you in the eye, see your facial expressions, hear the tone of your voice, and feel a deeper connection to you as the presenter. 

This human element is essential for building trust and making your message resonate with your audience.

The next time you prepare a slide presentation, remember this valuable tip:

Always start and end with yourself on camera.

Build that trust, make that connection, and watch as your presentations become more impactful than ever before.