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Financial mindset

It’s not an overnight success: How my healthcare client launched a public speaking career & published her book

Sometimes we see someone on TV, in a TEDx, on Instagram… and think, wow, she really made it.

We don’t see all the work that went into it.

No success is overnight.

Nothing is instant.

I can tell you from personal experience that no matter how famous or wealthy, celebrated or successful someone becomes, there is always a “before.” There are also coaches, experts, allies, and in some cases good therapists.

Lately, I’ve been reflecting on how grateful I am to have witnessed my friend Joyce Marter’s “before.” And how lucky we are that Joyce has published a book about how we can all transition from “before” to something more in terms of our health and wealth. 

Joyce founded and sold Urban Balance, a holistic mental health practice. She integrated her own family-first approach into Urban Balance’s culture, bringing on board other moms who wanted to work part-time and offering flexible work schedules. Urban Balance faced some of the same financial challenges encountered by most small businesses, including a bumpy cash flow that jeopardized timely payroll and rent payments. Joyce found a strong CPA and other experts to fill in some of her own blind spots. The accounting expertise helped right the ship and ultimately, set the company up for a profitable sale. This freed Joyce up to focus on the work she most enjoyed — writing and traveling to speaking engagements as a means of sharing with a broader audience what she had learned in her clinical practice. 

During this transitionary period, Joyce started wondering about a central question: Does prosperity lead to happiness, or is it the other way around? She reflected on a trend she’d been seeing with her clients: as their mental health improved, her clients also began experiencing raises, promotions, or better jobs; and many clients even started their own businesses. Joyce began to formalize a process by which she had helped her clients unlock the door to a life of personal health and financial wealth. Mental health and financial health are deeply interrelated, she reasoned. She knew money problems can trigger deep-rooted issues around self-worth, identity, and fear. But, she asked, what if you could shift your mindset around finances and open yourself up to a world of mental wellness and holistic success?

I began working with Joyce at the beginning of her public speaking career. I recognized her clear talents right away, and helped bring her professional speaking, media presence, branding, and image to the next level. By giving her honest feedback, like I do with all my clients, she was able to grow as a speaker and media contributor — and her confidence grew significantly. I helped her OWN her worth. 

As Joyce would often reflect during our meetings, “Mental health is the key to unlocking a life of prosperity, joy, and happiness. Too many of us are stuck in a rut of negativity. Phrases like ‘I’m not worthy’ and ‘I can’t do this’ are uttered far too frequently. From money to relationships to career and more, we’re consistently selling ourselves short. These thoughts contribute to our limiting beliefs about ourselves, our lives, our finances, and what we’re worthy of—and they’re 100% false.” 

Joyce codified her insights into a book–the culmination of years of Joyce’s work as a therapist, but also the result of her own personal journey towards an abundance mindset. In The Financial Mindset Fix, Joyce aims to help readers shift their mindset around finances and open themselves up to a world of mental wellness and holistic success in the process.

I’ve read an advance copy of the book, and it’s a life-changer. If you aim to be happier in your personal and professional life, The Financial Mindset Fix deserves a prominent spot on your bedside table. Joyce’s wisdom connecting mental health and wealth is really a breakthrough. Frankly, I learned several things about myself (associated with my gender’s sometimes-unique feelings about money), and I’ve made a few tweaks with immediate results. As a public speaking and media trainer, I know how much confidence and self-worth are tied to financial success. I will be giving this book to my clients. 

But don’t just take my word for it. Best-selling author Stephen M. R. Covey said, “In this wonderful new book, successful therapist Joyce Marter gently takes you by the hand and walks you down the path toward better mental health and a more abundant financial life.” And entrepreneur, best-selling author, and speaker Seth Godin said, “Money is a story, one that too often is used against us. When you’re ready to engage with intention, this book can help rewrite your story.” Yep, totally agree, gentlemen. 

Here’s my own review that you can see on Amazon (and it’s inside her actual book). I’m sandwiched right between Seth Godin and Stephen Covey.

Kathryn Janicek's review of The Financial Mindset Fix by Joyce Marter

As Joyce says, “Your personal beliefs about money can drive you to exhaustion or liberate you. Do you want the never-ending panic of scarcity or the freedom and joy of prosperity?”

The choice is obvious, right? I’m thrilled to have witnessed Joyce’s inspiring journey, and to have played a small part in her success.

I’m also the media coach and public speaking trainer who helps you present at a higher level, tell your story, and gain media attention. So do yourself a favor and read the book. Who knows? Maybe someday soon, I’ll be celebrating your journey, as well. 

If you’d like to order Joyce’s new book, you can do that here:


Happy Reading!