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How to get on TV (or anywhere else in the media)

So you have a story to tell and you think the news should tell it?

You want to help more people by getting on a major platform like television?

You saw a guy you went to college with, you two have the same amount of experience… yet HE ALWAYS gets interviewed when the news is looking for someone in your industry?

Want “the news” to talk about YOUR company and give it a big boost in sales?

I hear it all the time.

“Why doesn’t the news call me? I have the best (fill in the blank).”

Here’s the BIG SECRET:

If you want it, you have to go get it.

The majority of the time, they’re not hunting down people to interview.

YOU have to make the call, email, text….

So, how do you do that?

Media training.

Media training teaches you:

  • How to create a story that is marketable to the media
  • How to dig up the marketable, sellable and pitchable story that’s inside of you or your company
  • How to present that story to the media
  • Who you need to talk to… who the major players are that make the decisions on what story to run, where to run it (and which to delete)
  • What to say when you get the booking
  • What to wear on TV, in a magazine shoot, for a newspaper shoot, or on radio (seriously… ask me why)
  • The best haircut/style for your face on TV
  • How to do your makeup for TV so you look alive but don’t look too made-up (and not like yourself)
  • How to carry yourself physically during the interview
  • Verbal delivery skills
  • How to answer a question when you don’t want to answer a question
  • How to answer a question when you can’t answer a question (proprietary information, part of an active investigation… or you just don’t know the answer)
  • How to frame your message during the interview
  • How to get the interviewer focused on the message that you want to focus on
  • Where the story will show up
  • How long to wait for the story to show up
  • How to get your website link on air, in an article or mentioned on the radio
  • How to share the story later to take advantage of the media hit and gain more followers (or make more sales)

 

Media training gives you the skills to develop a strong, clear message that sticks with your audience. It positions you to deliver it effectively and impactfully. Media training is also the best way to develop strong skills when it comes to interacting with the media, making sure your message isn’t lost or misinterpreted through nerves.

Media trainers work with individuals and teams of people.

I am a professional media trainer with 20+ years of experience in TV. (I have a bunch of Emmy Awards too.)

I coach on how to use appropriate body language, strong message building, and how to navigate those uncomfortable questions. The training experience arms you with what you need to effectively and confidently engage with the media.

Not convinced you need it? Here’s a little more …

It puts you in control of your interviews

You’ve seen or heard it before: an interview that is a complete flop. The person being interviewed forgets his or her key points, forgets important information, or flat out stumbles the whole way through.

The journalist may be the one asking you the questions, but in reality, you are in control of the interview. A media trainer works with you on composure and focusing on key messages so you can create the outcome you want in the interview. When your responses are clear and delivered well, you are able to subtly but strongly steer the interview the direction you want.

It teaches you to navigate the hard questions

Even if you are in control of your interview, you are still going to be faced with the hard questions. These questions may put you on the spot and be difficult to answer. With media training, you’re armed with skills to answer these tough questions. Your media trainer will practice these tough questions to prep you and craft answers that help you stay in control of the interview. This helps you feel confident going into an interview that may have particularly tough questions, even if they come at you unexpectedly.

It polishes your personal delivery

When you speak on television, the audience is watching your body language and facial expressions. People pick up on these things and they pay close attention to them. Media training teaches you how to use your words, tone, and body language to deliver your message in a powerful and effective way.

In addition to delivery, media training can help with interviewing anxiety. For those who are terrified by interviews, especially live radio and/or television ones, developing interview skills and confidence can be the most beneficial part of the media training experience. You’ll face every interview head-on without worrying about getting stuck.

Media training helps you even if you have NO desire to be in the media. Because of the training, my clients are better on stage, during job interviews, and presenting in front of small groups at work.

 

Kathryn Janicek | Media Coach, Producer, Public Speaking Trainer
Kathryn Janicek is a three-time Emmy Award-winning television producer with 20 years of experience working in newsrooms across the country. Kathryn coached talent, producers, and writers before switching her focus on helping entrepreneurs and corporate executives. Now, based in her home city of Chicago, she is a much sought-after media coach and public speaking trainer who will help you produce the best YOU. Click HERE now to book a complimentary 30-minute consultation with Kathryn.

Why Hire Me? If You Want to Double, Triple, or 10x Your Business…

I have amazing clients — but I’m always looking to help more people.

I’m often asked, “Who should hire you?” And, “Why should someone hire you?”

These answers are nicely outlined in a book I helped write last year that made it onto the Amazon best-sellers list.  I’m giving away free copies of the book to the first 50 people who ask for it.

Success Hackers Book - Kathryn Janicek

In the meantime, here’s a little excerpt from the book where I explain who I am and why you should hire me:

I’ve won three Emmys for breaking news and social media – and two Associated Press awards. I’ve been in media for almost twenty years. I have worked in cities across the United States as a TV news executive producer, producer, VP of news for a national network and a spokesperson for law enforcement. 

My career sent me to seven cities in less than 15 years – and when it was time for me to make my next career jump a few years ago – it meant moving to LA or NYC to move up and make more money. I wanted to stay close to my family, keep growing my network and roots in Chicago. I love Chicago because of the culture, theatre, work ethic, restaurants, neighborhoods, media… it’s a perfect city. It was time for me to figure out what was next without moving.

The problem was – I didn’t think I had skills that were translatable to another career. What exactly did I do? I wanted to leverage all the knowledge I had soaked up over the years. I knew how to produce television – live and taped… lead anchors, reporters and a team of producers and writers. I juggled live shots, a chopper and kept the weather guy talking when a story needed a few more seconds before it was ready to make air. I knew what was important for my viewers to learn… what was trending, how to dig up a story… how to train people on how to write news for TV, web and radio… but at the time, I didn’t know how to create a company out of that – unless I started my own television network.

I only realized my skills – when people started asking me to help them. I got clients immediately because once I was a free agent, people told me what they wanted from me. I didn’t go out and decide what to do. People came to me and said:

  • “I could really use help with media strategy.”
  • “I want to get better at delivering big speeches. I want to know what to wear and what to do with my hands on stage.”
  • “I want to get into the media. I want my fifteen minutes. I want free publicity.”
  • “I want my story out there.”
  • “My client needs a media coach.”
  • “I want to sell more.”
  • “I want to put more butts in seats at my restaurant.”
  • “Can you help me?”

That’s how I started Kathryn Janicek Productions.

I guide organizations in media and public speaking training. I coach executives looking to move up in their career, those who are making major speeches for the first or 100th time — and spokespeople who need to get “media ready.” They need help delivering a better message – a more memorable message. And I produce that for them. I also coach people who speak English as their second or third language – helping them with delivery, pronunciation, vocabulary, cultural things… whatever they need.

Some clients have really wanted to be on TV – or be seen as an expert in their field – but they need help getting their story out of them. I guide them on what a writer or producer may find interesting about them… and then I coach them on how to perform better when it comes to being on TV or radio, or how to give a more impactful quote so it makes the newspaper article or the magazine article.

And I haven’t stopped producing stories and video. I produce videos for clients because video is KING online. If you don’t have video – you cannot connect with your future clients. Not only will a well-produced video help your sales team share WHY a client should purchase your services or products, but video will help people connect to the people behind your company if you have a well-produced video on your homepage. Video should also be used on social media to attract future clients. Video is also what Facebook’s algorithm favors over any other content. You will be seen by MORE people and future customers if you have video. Video also gets more eyeballs on LinkedIn. This is why video is King when it comes to content.

I also produce stories for television. I produce for Soledad O’Brien’s show, Matter of Fact, on Hearst stations across the United States. I’ve also produced TV shows for PBS worldwide. I dig up the stories, plan the shoots, find the interviews – direct the crew – and then write the stories for TV and online. It’s been fun to travel to a few places I haven’t seen. For the majority of my career, I spent an ungodly amount of hours each day inside a newsroom. It’s nice to experience things in person – and not just through monitors in a control room.

That’s what I help people do. I can’t take credit for finding that myself. People started asking for help.

I followed the demand. Supply and demand. I listen to my customers and help them produce the results they want.

My most common client is a rock star at what they do. They’re in their 30s, 40s, 50s and 60+ — and the two things they all have in common is they’re an expert in their industry – and they need work when it comes to translating their message to a crowd and making sure their content sticks. I teach people how to make their message more relatable to a larger crowd, how to get more emotion when they present so people say “Wow! I want to work for that person,” or “I want to know that person,” “I want to buy their book,” or, “I believe in their company.” I teach people how to present better so they can attract more clients. I produce the best YOU.

If they need more energy — I help them inject that into their presentation skills. If they need help engaging their audience – I show them how to create more memorable messages. Sometimes they need more confidence so they can shine either at work or during a major presentation. I help with that too.

They learn how to breathe correctly – how to deliver their message – what to wear in different scenarios – ways their posture changes their message – how to alter their tone to change how the message is delivered – how and where to sit at a conference room table – how to end and start sentences in an authoritative way – what colors to wear – how to carry themselves on stage or during an interview – how to make a statement without going overboard when it comes to makeup (men too) and jewelry… and how to work with stage lighting. One of the biggest improvements I made with a client’s overall presentation had to do with his eyebrows.

In this video, I outline what you need to know before you show up to a public speaking event. This is very helpful information that will prepare you — and make you feel and look more confident:

If a client is preparing for an interview – we go through key points they need to land. Even if the hiring manager doesn’t ask – we practice ways to make sure those messages are delivered – and the employer sees the client is incredible.

I think people more in their 30s, 40s get it. They say, “There’s a reason I haven’t been able to move up,” or, “Maybe there’s a reason I haven’t been able to get my story out in the media or sell more,” or, “I’m a financial advisor like her – why haven’t I been able to get into an article in Forbes or on a cable news segment?” — and then they finally act on it and hire help.

I would absolutely love to help more people who are just starting out, but usually, it’s by mentoring. Many people in their 20’s, who need the coaching respond, “You’re x-amount per hour or x-amount per month? I really can’t afford that.” They haven’t realized yet that you MUST invest in yourself to come off as your best in an interview or during a presentation.

I produce the best out of people and companies. That’s a service worth paying for.

People need to invest in themselves and this training earlier on so they can avoid performance mistakes. And – they won’t develop bad habits!

I think that if we all could have been a better-produced version of ourselves in our 20s we might have worked up the career ladder a little faster.

Success Hackers Book - Kathryn Janicek


Kathryn Janicek | Media Coach, Producer, Public Speaking Trainer
Kathryn Janicek is a three-time Emmy Award-winning television producer with 20 years of experience working in newsrooms across the country. Kathryn coached talent, producers, and writers before switching her focus on helping entrepreneurs and corporate executives. Now, based in her home city of Chicago, she is a much sought-after media coach and public speaking trainer who will help you produce the best YOU. Click HERE now to book a complimentary 30 minute consultation with Kathryn!

What happens in Vegas doesn’t always stay in Vegas

I was in Vegas last weekend. My husband and I wanted to get away for some pool time before a busy June hit. (It was also my birthday weekend.)

I dumped a few hundred down some slots and he made a hefty deposit while playing the tables. Thank you, Steve Wynn.

We flew in Thursday and didn’t hear about the terror threat until we landed that afternoon. Law enforcement was already boosted by the time we hit the ground. Vegas was a target because an ISIS propaganda video called for lone wolf attacks showed several Las Vegas Strip properties.

No one was really talking about it inside the casinos. Possibly because they were on vacation and drinking too many of these tasty little watermelon and vodka punches. I do know security was ramped up. Kathy Griffin also talked about it during her show. (This was three days before the President Trump beheading video.)

In my head – I was prepared for anything.

I wore sandals at dinners and shows instead of the heels that remained in my luggage. I kept my bag packed and my phone charged. (Speaking of purses… take a look at the tiny little chair waiters bring you for your bag during dinner? They’re really looking out for the girl who doesn’t want to place her handbag on the floor.) 

It might be the news producer in me or because I spent three years in law enforcement… or was it all those years in Girl Scouts? I was ready.

My husband? He thought I was being a little ridiculous. But – you never can be too ready.

It’s a little like the bag I bring along on shoots for my clients. I have makeup for men and women. Deodorant, tape, body tape, things to stick in your bra to make your clothing look better, hair ties, blotters, eye cream, my favorite all-natural throat lozenges (ask me about them, they’re amazing)… you name it. You never know what your client will need. My job is to be ready and make them look and sound as best as possible.

Are you ready for your next emergency?

Ready for when the media calls?

Ready to perform?

Ready for your next boardroom pitch/interview/meeting/public speaking event/Facebook Live?

Here are some quick tips on how to prepare that I recently shared live on Facebook (please don’t mind the random thoughts and special appearance by my dog Mariel – when we’re live on Facebook, anything goes!):

 

I have an entire summer of ways you can get in the media or improve your public speaking — so make sure I’m making it into your inbox and not your spam! Not signed up for my free tips yet? Head on over to this page to start learning how you can get yourself noticed (and make more money).

PS: If you’re going to be in Vegas anytime soon… make sure to catch the Fogerty show. Worth every cent and more. Here’s just a taste of him performing with his sons. What a moment.

Why wait for someone to give it to you?

When I was about 35, I remember thinking about all the things I wanted to do, but was waiting for because they were things to do when “I get married.”  I’m not the only one who thinks this way. I hear a lot of women say things like, “I can’t wait to go to Paris (or insert some amazing city on their list) someday with someone special.”

I had the list of what I was waiting to do… but I also had a checklist of what I wanted for myself before I got married.

  1. Build a career I love (check)
  2. Buy my own home (check, did it twice)
  3. Get my own diamonds, before someone else does (check)

Why did I need to do those things for myself, while subconsciously, I still waited for other things – until I got married?

And, do we do the same thing when it comes to our careers?

Are you waiting for:

  • opportunities to do more public speaking?
  • training on how to deliver better in interviews?
  • video to show off your personality on social media, your website or LinkedIn?
  • guidance on how to perfect your personal appearance?
  • help to market yourself with a personal website?
  • someone to show you how to revamp your LinkedIn page?

Is there something else you’re waiting for today?

Maybe you think the next big promotion will give you those opportunities or your boss will pay for more training.

We all think the next move will give us more. But, what if it doesn’t?

What if the training you receive now, will help you land your next raise, promotion or title?

Recruiters tell the Graduate Management Admission Council that the top skills MBAs need are oral communication, listening and writing.

Hiring a media coach or a public speaking trainer benefits your career greatly, and if your company doesn’t reimburse you for the expense, it’s a tax write-off.

It’s a good idea to hone these skills now so when the spotlight shines on you with the opportunity to move up – you’re ready.

I can help you. Book your free consultation with me here.

In case you were wondering… here are three of the things I wanted to do once I got married:

  • KitchenAid Stand Mixer (don’t quite know what I’d do with it, but they work for girls like Giada)
  • Nespresso machine (espresso at home… delivered in a way even I can’t mess up… because coffee is a BIG deal to TV producers)
  • A week (or longer) eating, drinking and dancing my way through other countries

You can’t keep waiting until you’re married, make more money, or the market hits its “real bottom.”

You can’t wait to get media coaching or to revamp your LinkedIn or website.

Go get what you want now.

Book your free consultation with me here.

Will an employee tank your entire company this weekend?

People are fired for what they post or tweet in their off-hours. This is fact.

Your personal social media platforms are not really personal. Once hired – you represent your company.

A simple tweet can hurt the reputation of your company.

Not everyone understands. Do your employees?

This is something I help my clients navigate.

Most of the social media mistakes that have made headlines were preventable.

Do you have a plan? Do you have a company social media strategy?

Already have a social media strategy? Great! Have you TRAINED your employees?

When I helped create the social media platforms for NBC Chicago — and then helped other NBC stations across the country… we made sure to set up training sessions with all employees. From on-air to sales… we tried to guide everyone through what was at the time – new waters. It was still communicating with our audience — but it was in a very new way. There were new deadlines and rules. Training was key.

Your employees may not necessarily know what’s public and what’s private. This is very important to teach.

Oh, and here’s a big reason why you want to do social media training: once you train on it – it could make it easier to fire an employee when they do make the mistake. If you don’t do the training – they can claim they didn’t know. And, they didn’t, did they? You never told them…

Don’t get overwhelmed — this doesn’t have to be a day-long training. It’s a few hours with all employees – and it can be set up at different times so everyone can make it when it’s convenient for the company.

Have you already had issues with social media at your company? Can you imagine how much could have been prevented with the right training?

Remember — one wrong message on social media can make your company lose a lot of money. People question your hiring and the way you manage people. They’ll wonder if you’re that lax in other departments.

After reading this – don’t avoid creating a great digital brand through using social media because it could hurt you. That’s like not hiring anyone to work your storefront because you’re too afraid he’ll say the wrong thing.

You NEED social media but you NEED to use it the right way. It’s an art and science. It’s not a job for so-and-so’s “son who likes to mess around on Twitter.” This person should have a key strategy, marketing and communications role on your team.

The hire is one of the most important moves you can make.

Follow me on social media for more media training tips.

Are you ready to go live on TV twice in one morning?

It’s live TV. A lot could have happened.
More U.S. missile strikes in Syria.
A major storm on the day of the Chicago Cubs home opener (actually, it’s pouring here in Chicago as I write this, but it should clear up in time for the first pitch).
You can spend weeks, even months preparing your talking points and building relationships with your favorite TV shows to get your story on the air. After all that work – you’re cancelled.
Breaking news can take over your TV segment, leaving you to pray you’re rebooked in the future. It happens all the time.
Something else can happen. Something amazing.
Someone else can cancel or not show up in time — and the producers are left with time in the show to fill.
You’re there and you’re ready to go on again. Yes… you’re going live on TV again. Twice in one morning. More free advertising for your company. Would you want that kind of TV coverage?
Lots of people would be freaked out trying to figure out what in the world they’ll talk about. They don’t prepare for this kind of opportunity.
But you’re ready – prepared for anything.
That’s what happened this morning.
Here’s a live look behind the scenes inside the Chicago TV studio this morning:
I set this segment up for the wine company, Cellar Angels, based in Chicago.
This is exactly why I coach my media clients to be ready for anything. You never know what will happen in live TV – but since I’ve been a TV producer for 20 years… I have a pretty good idea how to deal with anything that will come your way. It’s why I’m successful as a media trainer.
Cellar Angels partnered with the nonprofit, Illinois Patriot Education Fund. I’m on the charity’s advisory board and look for media opportunities to promote them. We raise money so members of Illinois military families can go to college. Here’s how to donate.
Illinois Patriot Education Fund
Thank you to the producers at WCIU TV for booking my segment this morning. Here it is if you’d like to watch it. The producers are total pros. When the other segment was cancelled – the segment producer moved quickly and effortlessly to get my guests back on set ready to go live. Thank you… you know who you are 😉
Are you ready for YOUR story to be on TV? Book your free consultation with me here. As your media coach, I’ll help you craft your story to make it newsworthy.

Producing the Best You

 

You’re an expert in your industry.

You’re smart and you worked hard to get where you are right now.

You’ve seen other people in your industry used as an expert in the media.

You’ve seen the interviews on TV. You know, with the right training – you could be on TV or quoted in a magazine article.

Portrait Session

You have a story to tell – but you don’t know how to get the attention from the media.

You want to learn how to present better in public – how to tell your company’s story – and keep the interest of your audience.

You need someone to show you what to wear, how to speak more passionately and how to deliver your message in a way that will stay with your audience. Maybe even call a few TV stations to land you appearances.

That’s exactly what I do.

Kathryn interviewing World War II veteran, Delton “Wally” Walling, at Pearl Harbor in Hawaii (2015)

Kathryn interviewing a World War II veteran at Pearl Harbor in Hawaii (2015)

I’m Kathryn Janicek. I’m the media coach and public speaking trainer people reach out to when they want help presenting at a higher level, telling their story to attract dream clients – or to gain media attention.

 

I spent 18 years in media across the United States, coaching talent, producers and writers before switching my focus to helping entrepreneurs and corporate executives move up in their careers – and how to sound and look like the expert that’s inside of them.

 

HOW CAN I HELP YOU?

63ddb859-0af7-4a51-98d0-ceb078536384I use my experience in media, coaching talent and writing stories that make people take action — and use it all to produce the best YOU.

I interview you to dig up your story, find out what about you will turn on the media – and give you a strategy on how to achieve your media and public speaking goals.
LET ME PRODUCE THE BEST YOU.

Email me, tweet me, Facebook me… let’s start working together.