Have your voice heardHave your voice heard

Kathryn Janicek

They’ll love your snow stories

Have you ever met a really BORING person?

Been on a first date and wondered how someone could really be that bland?

Are you sitting in a Zoom meeting right now listening to a person go on and on… about nothing?

Or worse… are you afraid you might be that person?

The best piece of advice I give thought leaders I work with before they do a media interview or speech is:

Have a relatable story.

You MUST have a story people can relate to if you’re going to attract people to you, speak in public, or if you’d like to sell your brand by using the media.

No producer or writer is going to publish a story about your grand opening or sale.

But if you have a story, like you’re donating 40% of opening day profits to a charity that’s in the news… or there’s something special about the owner… you have a much better chance.

Numbers are great – but stories are even better.

You may have a great success story at your company. Numbers are way up. Bosses are happy.

The way to break through to an audience and show what those numbers really mean is to tell a story. Explain what those numbers mean.

Talk about how many people you were able to hire because numbers are up. Highlight a person you hired and their family.

You need a compelling story of human interest.

Remember: the media has a job to do.

They need to make sure their audience watches, reads, sticks with them even after a commercial, learns something and keeps coming back for more.

All you need to do is learn a few tricks to do it the right way.

Here are a few quick thoughts I shared on YouTube.

And think about how a story connects you to people in your day-to-day Zoom meetings.

I was on a call with an exec of a Fortune 100 company last week.

He showed up in a baseball cap and a hoodie.

Not his normal wardrobe.

He told me he had just finished shoveling his wife out of the driveway.

And then he drove her to work.

She’s a nurse.

At that moment, I knew I wanted to work with that exec – and I even happily altered my price when we negotiated my contract.

Give your audience an authentic story that makes them feel something and you’ll have a better chance of seeing your story in the media.

They may even become open to negotiating their prices because they just like you.

P.S. Creating a story that stands out is the critical component needed to grow your business or practice and ensure you get an ROI on your time and energy. I shot a YouTube video on this. Check it out here.

P.P.S. I created a training for healthcare professionals who need to discover their message and story, deliver it clearly, succinctly, and confidently, and present in a way that intrigues, entertains and keeps the audience’s attention. Share it with your friends in healthcare. Check it out even if you’re not in healthcare. The tips and tricks are universal. Click here to learn more.

P.P.P.S. Whenever you’re ready… here are three more ways I can help you build your brand, own your voice, and stand out:

  1. Want more tactical advice you can implement today? Check out my blog here for great articles, stories, and lessons I’ve shared over the years.
  2. Looking for one-on-one coaching or a consultation with me? Schedule a complimentary call here to speak to our team about how we can help you.
  3. Follow me on Instagram here for more media and public speaking tips, videos… and a little fun.

The ripple effect of communication issues

How are the people inside your company communicating with your customers?

Or future customers?

I was on a call with a $12 billion company today.

I’m sharing this in case you have the same issue.

They hosted their annual meeting recently.

Many of their execs had to give presentations and they quickly realized… several of them were having issues presenting and getting their message across.

These are well-regarded individuals inside a Fortune 100 company.

They’re smart and know the industry in and out.

But they have an issue.

And it’s costly.

They are not confident or convincing when it comes to presenting.

So they called me.

They need to be prepared before they present again in a year – but more importantly, the concern is:

How are they communicating on a daily basis?

In front of customers? Potential investors? Their team?

There’s a ripple effect when it comes to communication.

Whether it’s your receptionist who takes inbound calls and walk-ins, your sales team, all the way up to your leadership — your message should:

  • establish trust,
  • be confident,
  • show empathy,
  • and it should make people want to do business with you!

If your message is being miscommunicated, at any level within your organization, that’s a potential client or customer — gone.

Potential referrals — gone.

Potential media or speaking opportunities — gone.

It’s all interconnected.

As you’re reading this, think to yourself for a moment.

Could you possibly have a communications issue inside your company?

Don’t dismiss someone as having stage or Zoom fright.

They may have a bigger communications issue.

It’s fixable and a little work now will save (and make) you a lot of money quickly.

P.S. Worried your organization is struggling like this Fortune 100 company? I created a training for health care professionals who need to confidently show up on camera, attract more patients, move up in their careers, and let their expertise shine. Share it with your friends in health care. The tips and tricks are universal. Check it out even if you’re not in health care. Click here to learn more. Want training that’s more specialized for your industry? Let’s connect and make it happen.

P.P.S. I just published a new video on YouTube sharing with you some easy adjustments to make before recording a video or going live. This might be something you haven’t considered. Check it out here.

P.P.P.S. Whenever you’re ready… here are three more ways I can help you build your brand, own your voice, and stand out:

  1. Want more tactical advice you can implement today? Check out my blog here for great articles, stories, and lessons I’ve shared over the years.
  2. Looking for one-on-one coaching or a consultation with me? Schedule a complimentary call here to speak to our team about how we can help you.
  3. Follow me on Instagram here for more media and public speaking tips, videos… and a little fun.

The missing piece to your marketing strategy

You know how important video is to connect with your audience.

I don’t need to convince you.

The stats are all there.

Video will make up 82% of all internet traffic this year.

How do you make sure your messaging doesn’t get lost?

You’re heard? Remembered?

How will you ensure your goal – the reason you want to get a message across – comes through?

I was training the CEO of a nationally known public company this week.

He was creating a video message for his employees.

He has the fancy equipment and team.

But he was missing the right words to reach his team.

And the tone and cadence.

The pieces to really move them.

Inspire them.

Make them act.

Video is powerful.

But you’re even more powerful.

So, what could you be missing from your marketing strategy?

Authenticity.

Vulnerability.

YOU.

Without YOU, video is weak.

This goes for Zoom video meetings, media interviews, website videos, social media videos and internal videos for your employees.

Don’t leave out YOU next week.

Your audiences came to the YOU party.

They chose to work with YOU.

Don’t disappoint.

P.S. If you would like help on how to be a more effective thought leader in video, in the media, and on stages, book a free consultation with me here.

P.P.S. I’ve created a special program just for healthcare professionals who need media training so they can confidently show up on camera, attract more patients, move up in their careers, and let their expertise shine. If that’s you or you know someone who can benefit from this, click here to learn more.

P.P.P.S. Whenever you’re ready… here are three more ways I can help you build your brand, own your voice, and stand out:

  1. Want more tactical advice you can implement today? Check out my blog here for great articles, stories, and lessons I’ve shared over the years.
  2. Looking for one-on-one coaching or a consultation with me? Schedule a complimentary call here to speak to our team about how we can help you.
  3. Follow me on Instagram here for more media and public speaking tips, videos… and a little fun.

How to Make Sure Your Message Takes Center Stage (and not this)

The key to any speaking opportunity – whether that’s speaking on Zoom in a meeting, on stage, in the media, in your website videos, or in job interviews – is to keep the audience focused on your message and nothing else.

There are a lot of things steering your audience away from you and your message.

A busy background.

Disrupting noises.

Or even a pair of glasses.

It’s one of the biggest questions I get:

“What do I do about my glasses?”

They’re not asking whether they should wear them…

But really – what to do about the fact that they’re distracting.

The light from their room is bouncing off the lenses…

They know they need help.

I struggled with this for so long – I just ditched my glasses for years… which has made it pretty hard to see my slides when I’m training.

But I figured out some tricks.

And I’m going to share a little bit with you now.

(If you want to go more in-depth with me, click here to watch this video I just shot.)

Do you have big thick frames?

Or are they too small and cutting off your pupils?

While glasses may sometimes feel like an afterthought, they could be detrimental to your overall message.

You want your audience to connect with your eyes.

The eyes are the window to the soul (or so I’ve heard).

This is also why it’s important to look directly into the camera. You’ll appear as if you’re looking right into the eyes of your audience.

This takes practice to get it down and not let your eyes wander off and look at all the other people on the call.

When you let your eyes move from person to person or somewhere else in your room, you may appear to be insincere, detached, uninterested, insecure, and even shifty.

When someone can really look into your eyes — they feel more connected to you. AND TRUST YOU MORE.

That’s why I care about this.

It’s not about looks.

I care that you connect with more people.

And they trust you.

P.S. I left out one of the other big no-no’s when it comes to making sure you connect with your audience and stand out. I’m talking about lighting. I just published a short video telling you all about it. Click here to watch.

P.P.S. I’ve created a special program just for healthcare professionals who need media training so they can confidently show up on camera, attract more patients, move up in their careers, and let their expertise shine. If that’s you or you know someone who can benefit from this, click here to learn more.

P.P.P.S. Whenever you’re ready… here are 3 more ways I can help you build your brand, own your voice, and stand out:

  1. Want more tactical advice you can implement today? Check out my blog here for great articles, stories, and lessons I’ve shared over the years.
  2. Looking for one-on-one coaching or a consultation with me? Schedule a complimentary call here to speak to our team about how we can help you.
  3. Follow me on Instagram here for more media and public speaking tips, videos… and a little fun.

How to be more entertaining & interesting in 2022

I just spent a month working from Florida.

It’s nice to get away from the Chicago cold.

Plus, my mom lives there.

Have you ever noticed how honest your family is?

Your colleagues may not tell you about your flaws… but, man… your family will.

When I was young (and sometimes still now), my mom would say, “Kathryn, the Reader’s Digest version, please!”

Reader’s Digest is the largest subscriber-based magazine in the world. It features short stories, jokes, and advice.

I loved reading it when I was younger. But I couldn’t for some reason, tell a story succinctly like the “Reader’s Digest version.”

It’s easier when you write. When you write, you can go back and edit yourself. I highly recommend that and we’ll talk about how to in a moment.

When we’re telling our story on stage, in the media, on a panel, during a wedding toast, in a job interview, or even just on a date, we don’t have that editing function always working in our brain.

We can drone on and on… which isn’t good.

If your editing skills aren’t honed, you could be seen as boring, annoying, and worse: it could actually cost you that job, date, or client you’re hoping to land.

Preparation is key.

Don’t go into any important conversation or interview without first outlining what questions you may receive and how you should answer them to make your audience act.

Write your story, toast, elevator pitch, speech, or those job interview answers out. Once you see it on the page, it will become more apparent what can stay and what needs to go.

What are you headlines? The soundbites people will remember? The quotes they may tweet? What are the takeaways?

Practice your story over and over, and do it out loud.

Find someone you trust to tell you the truth.

Tell the person you’re practicing with to stop you where they get bored, where they feel they had enough… and where they are no longer entertained.

Record yourself.

Play it back.

Listen to your delivery.

Watch your body language.

You’ll notice your energy wane when you’re no longer interested.

If you’re bored – that’s a good signal to cut that piece out.

Be okay with the editing.

Develop a thick skin, but also stay vulnerable. This is your story. Your baby. Your life history. It’s important to be passionate about your story, but at the same time, be okay with the editing.

Know when to let go of what’s not as engaging to other people.

When the mission is to engage, entertain and teach — edit yourself down to what’s essential and entertaining.

You have one shot to keep your audience.

 

While I have you…

I’ve created a special program just for healthcare professionals who need media training so they can confidently show up on camera, attract more patients, move up in their careers, and let their expertise shine. If that’s you or someone you know who can benefit from this, click here to learn more.

If you’re looking for tips, tricks, and techniques on public speaking, landing media interviews, or creating a message that stands out, check out and subscribe to my YouTube channel. I’m dedicating 2022 to publishing up-to-date and timely videos for you.

And whenever you’re ready… here are two more ways I can help you build your brand, own your voice, and stand out:

  1. Looking for one-on-one coaching or a consultation with me? Schedule a complimentary call here to speak to our team about how we can help you.
  2. Follow me on Instagram here for more media and public speaking tips, videos… and a little fun.

Are you prepared for a Peloton-style crisis?

The Peloton crisis got me thinking…

What if something terrible happened to you?

Every organization is vulnerable to a crisis. On many levels.

If you ignore it – it doesn’t disappear.

An employee sends out a racist tweet. You lay off workers. Your CEO gets in a car crash. There’s video of an employee doing something illegal. Or your product kills someone in a popular TV show.

Maybe it’s not even your crisis – but a vendor or client of yours is having a crisis.

The media calls.

You need to answer them. And release an internal statement, or even better, a video.

You don’t know what to do or say.

There are three rules for crisis management to remember:

  1. Acknowledge the issue
  2. Take responsibility quickly (think Extreme Ownership Jocko Willink style)
  3. Overcorrect

The good news is, this is easier if you prepare.

So how do you prepare for the unexpected?

  1. Brainstorm for any possible crises that can affect your organization. Once you identify the possibilities, you will see there are steps you can take to prevent certain ones from happening. Do so.
  2. Identify your crisis team. Who are the people the team will look towards for guidance?
  3. Choose and train your spokesperson. This is BIG. Make sure the spokesperson is trained for a crisis and knows how to stay on message even while managing the hardest questions. Outline which spokesperson, if more than one, is handling which news outlet i.e. local and national news outlets, social media, newspaper, etc.
  4. Notification and monitoring. How are you going to notify employees, stakeholders, and the public?
  5. Develop your crisis messages. When everything hits the fan, having this mapped out will be hugely beneficial when time is of the essence.
  6. Assess and adapt messages. When the crisis is on… assess and adapt to the situation in real-time.
  7. Post-crisis: inspect. After the dust has settled, inspect how your team and organization handled the crisis and determine what could have been done better and faster.

The basic steps of effective crisis communications are not difficult, but they require work in order to minimize the damage.

The impact on your financial and reputation’s bottom line will be more severe if you do not plan.

Employees and other stakeholders won’t know what’s happening and will become confused and angry.

Your organization will be perceived as inept and possibly criminally negligent.

The media crisis will last MUCH longer.

Preparedness is KEY.

P.S. I just gave you a brief rundown of what to do in a crisis, but if you are really serious about crisis preparedness, check out this video where I go into more detail.

P.P.S. I’ve created a special program just for healthcare professionals who need media training so they can confidently show up on camera, attract more patients, move up in their careers, and let their expertise shine. If that is you or you know someone who can benefit from this, Learn More Here.

P.P.P.S. Whenever you’re ready… here are 3 more ways I can help you build your brand, own your voice, and stand out:

  1. Want more tactical advice you can implement today? Check out my blog here for great articles, stories, and lessons I’ve shared over the years.
  2. Looking for one-on-one coaching or a consultation with me? Schedule a complimentary call to speak to our team about how we can help you. Schedule your call here.
  3. Follow me on Instagram here for more media and public speaking tips, videos… and a little fun.

How to Land Your Company on the Today Show’s Website

People always ask me…

How do I get on TV?

How do I get my company mentioned in articles?

I know media mentions help my SEO, so how do I get legit ones?

I landed the first spot in an article on the Today Show’s website this week and thought I would share how I did it – with you.

How did I do it?

I’ve built relationships with many journalists because I’ve worked with many of them as a journalist… and some, I built organically by giving them valuable information that helps them with their work.

I follow them and keep my eye on what they are searching for.

I respond within minutes.

I only give them exactly what they want and how they want it delivered.

Here’s why this week’s placement worked:

Aly Walansky was looking for last-minute help on a National Cookie Day article she was writing that morning.

She specifically said she needed help now because she was posting her article that morning.

I reached out to Kerry Brown, the co-founder of eat G.A.N.G.S.T.E.R. (they make my favorite cookie mixes).

She responded within MINUTES with exactly what I needed.

I sent it to Aly seconds later. 

BOOM, the next day, eat G.A.N.G.S.T.E.R. was the top placement of Aly’s TodayShow.com article.

When you break it all down, it’s about two things:

1: Relationships

2: Speaking to the reporter where they are & how they want to be communicated with

#1 Relationships

I have relationships with reporters worldwide because I’ve worked with them side by side as a journalist… and guess what?

Reporters are people.

Just whipping off a press release to hundreds of emails doesn’t land you in the media.

Reporters receive hundreds of emails a day.

Do they know your name?

Do they trust you to have their back? (i.e. know what a good story is and not waste their time)

#2 Speak to the person where they are and how they want to be spoken to

Doesn’t this work for every relationship?
It works with reporters too (of course, because they are human beings).

I teach this in my media and public speaking training.

We need to give the reporter the information they need and the way they want to receive it.

When I present to big groups on media training, I’m always asked:

How do I send my information to the reporter?

How do they want images?’

How do they want video?

Even if you don’t have the exact answers, always ask yourself: what will make their job and day easier?

Here are some tips right from Aly Walansky, freelance food and travel journalist with Food Network, TODAY Show, Forbes, All Recipes, PopSugar, Men’s Health Magazine, Your Tango and Men’s Journal.

1: Label your pictures. Do not send images attached to an email with names like “image01” or “screenshot12.” This is especially true if you are sending a batch of images for various things at once. It’s also a great way of me using the wrong image for the wrong expert/product/menu item. It’s super helpful if your image file name in some way describes what is inside. For example, if you are sending me an image of an XYZ brand serrated knife, you may want to title that image XYZ-serrated-knife.jpg.”

2: Please don’t send me giant galleries of images and tell me that the image of that one specific dish or cocktail or product is “somewhere in there.” That too increases the possibility of me not finding it, or choosing the wrong one and then you needing to ask me to switch it out later.

3: If I do a call for pitches (like the ones below) and mention that something needs an image to be considered, please don’t skip that. I got tons of great cocktail pitches yesterday for the dessert cocktail story, but a good 20% did not include a needed element (the image, in most cases.)

4: I’m FULLY OK with you sending an image as a dropbox link or a google drive link instead of an attachment, and my inbox actually prefers it. Just make sure you do the aforementioned file-identifying so we’re all on the same page and there’s no confusion.

Aly Walansky has a newsletter you can sign up for if you want to know what kinds of stories she’s writing each day – and what companies she’s looking to feature. More and more freelance writers are doing this now. This is part of the work in building the relationships between you and the reporters you would like to work with… or you’re targeting. Find out how THEY like to communicate and talk to them there.

Could be Twitter. Lots of reporters search for experts there.

Find out where your favorite reporters hang out.

This is a lot like dating, right??

Go where they hang out. Go where they are comfortable communicating.

Do not make them uncomfortable by DMing them if they say they do not respond to DMs. But do they tweet publicly? Great! Then, tweet them.

Do they have a substack newsletter? Great! Sign up for it. And then follow the rules that they’ve outlined in their newsletter regarding how they like to take pitches.

This is so important.

Like dating, we do not cross the lines — or you won’t get that second date. I.e. Don’t show up in person at her work with flowers after the first date. 

But you can send cookies to her house and tell her she’s sweet 🙂 

Extra points if you know she has food nut and gluten allergies and you send these.

I hope this approach helps next time you are trying to get an article or TV placement, as it has for me and many of my clients in the past.

P.S. Here’s the link to those awesome G.A.N.G.S.T.E.R. cookie, cupcake and cake mixes if you want to get in on the National Cookie Day celebration this Saturday, December 4th… 

I Never Thought I Would Be an Entrepreneur

I never thought about owning my own business.
Entrepreneurialism.
Employing other people.
Managing their health insurance.
Business insurance.
Liability insurance.
Workers comp insurance.
Invoices.
Contracts.

Changing lives.
Helping people earn more money.
Showing clients how to move up in their careers.
Giving people their confidence back.
Changing someone’s mindset so they can achieve their goals.
Mentoring.
Creating more fulfilling lives for people.

Today is Women’s Entrepreneurship Day.
I never thought I would be an entrepreneur.

And why not?

I’m sitting here sipping a coffee and waiting for my daughter to wake up.

Our nanny will arrive in an hour and I’ll commute to work by walking to my office on the first floor.

I will arrive at 8am and my first client will be there on the computer.

I’m going to meet with people all over the world today.

I’ll write new media and public speaking training proposals for credit card companies, a TV network, an app, and a hospital system.

I’ll shoot a few social media ads and a YouTube video.

And at 4pm, I’ll take my family to the zoo to see the Christmas lights.

I’ll also work from Florida for several weeks this holiday season.

I created this.
I chose it.
And it worked out because it just depended on my own drive and willpower.

No internal approval process for all my contracts.
No long meetings and debates about content.

Oh, and I never have to wait to get my holiday time off (that I earned) approved.

And I control my margins and make more.

Makes me think… why wasn’t I taught this option in high school?

I can’t wait to show my daughter how to be an entrepreneur.

How to Communicate in a Public Speaking Presentation, Social Media & On Stage So You’re Remembered

You may know Scott Galloway for his new show coming up on CNN+, but he’s also got an e-learning platform called Section4 and I was honored to be asked to present at their Member Lightning Talks recently.
The topic was communication, and I was asked to discuss how to communicate so you stand out and are remembered by your audience – in public speaking engagements, on social media, and on stage.
 
Is this something you’re working on right now?
 
Here are three strategies to help you stand out when you communicate:
 
1. Know your audience
2. Edutain (be provocative)
3. Be vulnerable to be memorable
 
P.S. – Don’t forget to prepare and practice!
 
Want to delve deeper into these concepts? Here’s the video with my complete talk.
Transcript:

Kathryn Janicek: Let’s now talk about how to craft your messages that will actually resonate with your customer the most, whether you’re on video, it’s your website, it’s social media, if you’re on stage, or in the media. I’m Kathryn Janicek, I’m the Founder and Chief Strategist at Kathryn Janicek Productions. It’s a super creative name. I’ve had my company for about seven years, I train in media and public speaking. I am a former TV exec. I’ve been the media for 25 years and I’ve won three Emmy’s. I have been so honored to be able to take three of the section four classes and it’s just been amazing.

How can you stand out as a thought leader? How can you show up as the expert in your industry? In your field? How can you impress audiences, future customers, current customers, investors make them trust and like you? I’m going to give you three ways you can do that today. There’s so many ways, but one way is to really know your audience. We hear it so often, but so many times, how often do you get to a conference and someone really hasn’t thought about their audience? Or they get up on any kind of stage or they’re being interviewed by the media and they’re really not thinking about who that end audience member is. So, think about your audience. If you’re in the media, for example, your audience is really not that journalist. Your audience is that person at home who might download your app, who might try out your brand new health thing or might buy your toy, whatever it is. But think about that 45-year-old female with two kids, who’s at home on the couch and that is who you’re talking to, that person.

You’re not talking to everyone. We narrowcast, not broadcast, right? We think about that actual person. And also to think about if you have a health company, if you have anything in healthcare or that honestly, anyone who needs to be trusted and if you need to look like you care about them, you need to look like you care about yourself. So, making sure you show up looking healthy and clean and it’s so, so important in front of anybody, right? Now, we all want a story tell, but think about your exact audience about who you’re telling a story to. And I was training a COO and other execs a couple weeks ago from a 12 billion company, I thanked them for taking the three days to fly to Chicago and actually take that time with me.

I told them about my dad was a weekend dad. He was around Monday through Friday, that resonated with this group. That would not resonate with 300 women who I might speak with who are in their twenties. I also told a story on day two about how I was misrepresented in an E! Entertainment story about Chris Farley. It was the Chris Farley biography that aired in 1998. This audience was perfect for it because it was men about 40 plus and they knew who Chris Farley was. I wouldn’t tell that story to a group of millennials or maybe women who were in their thirties because they just don’t remember who he was. So, think about who that audience is and what stories you can tell them. It’s really, really important. Another way you can think about it too, for yourself is I was training the new President of a major medical association.

And her job is to get more people vaccinated because she is in healthcare and that’s her job. She’s a pathologist. Now, instead of just saying, “you need to go get vaccinated,” we spun the story and I talk said “talk about as a CMO and as a mother of two college students, I really cannot tell you how important it is. I cannot underscore this enough, how important. When I got my two kids vaccinated, I needed them to get vaccinated before they go to college”. So, she wove in her story. So, be vulnerable and leave that in and we’ll talk about that in a second. Also, remember this is educating and entertaining. As much as CEOs will tell me all the time, I’m not a performer. I don’t want to entertain. It really is your job because you want to make sure you get your message across.

So, we have to edutain. We get up, we show our smarts, but we have to captivate an audience and keep them for 5, 10, 20, 40 minutes. So, you have to entertain. One of those ways is we can be a little bit more provocative. And I think that sometimes we think being provocative is injecting sex, it doesn’t have to be that way. If you really look at the old definition, the Latin origin of being provocative, it’s really about challenging, changing. How can you change the status quo and be provocative in your specific industry? And then how can you communicate how you’re different? You can’t compete with other companies head to head, right? You can’t compete with them with exactly what they’re doing. Try to change the status quo and then communicate how you are different.

And then really, really it’s important is making sure that your team is diverse because sometimes when we try to be provocative, you guys have seen all the bad stories out there when they backfire. When we want to be provocative, we should have a good diverse team, men, women, different people from all over the place, and also that reflects your audience because you don’t want it to backfire. Okay. In TV, we always made sure that we had people a diverse background, so we could talk to our specific audience. It’s really important. TV can do a little better of a job and they’re working on it. Also, be vulnerable to be memorable. Tell those really heart-wrenching stories and here’s, what’s really important is to practice, practice, practice. If you don’t prepare and really rehearse your speech, your talk, whatever it is, your two-minute video for YouTube, it’s really hard to then be vulnerable and be present and really emote, be thinking about every word you’re saying because you will not be impactful if we get up and read the words.

We have to really think about them because then you will touch the people, you will stay with them, you’ll be memorable. I’ve had CEOs who are great in the rehearsal, but then they get up and they get so much in their head because they’re trying to perform and look a certain way and make sure that all their ego gets going. And that vulnerable moment that we rehearse, that moment where they really thanked their team or whatever it was, and they kind of teared up, they didn’t do it when it was live because they weren’t present. They were thinking too much about how they were going to look. So, be prepared, so you can then be vulnerable. So, those quick takeaways are just making sure that we know our audience, we edutain, we are vulnerable but we rehearse, so we can be vulnerable and really be present. And I hope that was helpful.