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Stop touching your face in Zoom meetings

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Body language is essential to get right whenever you’re presenting.

Even though we’re only seeing the top third of your body on Zoom (or Microsoft Teams or Google Meet), how you appear up there matters.

This is especially true when you need to be perceived as a leader.

This is not about lookin’ good.

It’s about gaining the trust of your audience.

Whether you’re giving a sales presentation, talking with a client, leading a meeting, or giving a media interview — here are three things I highly recommend you stop doing.

Touching your face

When we touch our face it tells the audience we’re nervous or uncomfortable.

We want to come across confident so our audience trusts us and the company we represent.

Touching your hair

When we fiddle with our hair or move it away from our face, it again makes our audience less confident in us.

Make sure your hair is always away from your face and it doesn’t move into your eyes so you don’t have a tendency to touch it.

Looking at other monitors

You wouldn’t stare out of the window or at your phone during an in-person meeting, would you?

This is why we shouldn’t look away from the person we’re meeting with and at another monitor.

You’ve seen it, you’ve felt it, you know how rude this is.

Making these small tweaks makes a huge impression on audiences.

Whether it’s an audience of one or many.

One specific VP told me recently his team is much more engaged now when he speaks.

And it happened right after he enacted the “stop touching your face” (for him, he touched his beard a lot) and “stop looking at other monitors” rules I created for him.

He says his team is more engaged.

That’s all it took.

Worth a try, right?

P.S. Want more tips? Be sure to sign up for my LinkedIn newsletter where you’ll get exclusive tips on strengthening your mindset to become a better communicator. Click here to subscribe to Thought Leaders Amplified on LinkedIn.

P.P.S. I created a training for health care professionals who need to discover their message and story, deliver it clearly, succinctly, and confidently, and present in a way that intrigues, entertains and keeps the audience’s attention. Share it with your friends in health care. Check it out even if you’re not in health care. The tips and tricks are universal. Click here to learn more.

P.P.P.S. Whenever you’re ready… here are three more ways I can help you build your brand, own your voice, and stand out:

  1. Want more tactical advice you can implement today? Check out my blog here for great articles, stories, and lessons I’ve shared over the years.
  2. Looking for one-on-one coaching or a consultation with me? Schedule a complimentary call here to speak to our team about how we can help you.
  3. Follow me on Instagram here for more media and public speaking tips, videos… and a little fun.

They’ll love your snow stories

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Have you ever met a really BORING person?

Been on a first date and wondered how someone could really be that bland?

Are you sitting in a Zoom meeting right now listening to a person go on and on… about nothing?

Or worse… are you afraid you might be that person?

The best piece of advice I give thought leaders I work with before they do a media interview or speech is:

Have a relatable story.

You MUST have a story people can relate to if you’re going to attract people to you, speak in public, or if you’d like to sell your brand by using the media.

No producer or writer is going to publish a story about your grand opening or sale.

But if you have a story, like you’re donating 40% of opening day profits to a charity that’s in the news… or there’s something special about the owner… you have a much better chance.

Numbers are great – but stories are even better.

You may have a great success story at your company. Numbers are way up. Bosses are happy.

The way to break through to an audience and show what those numbers really mean is to tell a story. Explain what those numbers mean.

Talk about how many people you were able to hire because numbers are up. Highlight a person you hired and their family.

You need a compelling story of human interest.

Remember: the media has a job to do.

They need to make sure their audience watches, reads, sticks with them even after a commercial, learns something and keeps coming back for more.

All you need to do is learn a few tricks to do it the right way.

Here are a few quick thoughts I shared on YouTube.

And think about how a story connects you to people in your day-to-day Zoom meetings.

I was on a call with an exec of a Fortune 100 company last week.

He showed up in a baseball cap and a hoodie.

Not his normal wardrobe.

He told me he had just finished shoveling his wife out of the driveway.

And then he drove her to work.

She’s a nurse.

At that moment, I knew I wanted to work with that exec – and I even happily altered my price when we negotiated my contract.

Give your audience an authentic story that makes them feel something and you’ll have a better chance of seeing your story in the media.

They may even become open to negotiating their prices because they just like you.

P.S. Creating a story that stands out is the critical component needed to grow your business or practice and ensure you get an ROI on your time and energy. I shot a YouTube video on this. Check it out here.

P.P.S. I created a training for healthcare professionals who need to discover their message and story, deliver it clearly, succinctly, and confidently, and present in a way that intrigues, entertains and keeps the audience’s attention. Share it with your friends in healthcare. Check it out even if you’re not in healthcare. The tips and tricks are universal. Click here to learn more.

P.P.P.S. Whenever you’re ready… here are three more ways I can help you build your brand, own your voice, and stand out:

  1. Want more tactical advice you can implement today? Check out my blog here for great articles, stories, and lessons I’ve shared over the years.
  2. Looking for one-on-one coaching or a consultation with me? Schedule a complimentary call here to speak to our team about how we can help you.
  3. Follow me on Instagram here for more media and public speaking tips, videos… and a little fun.

The ripple effect of communication issues

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How are the people inside your company communicating with your customers?

Or future customers?

I was on a call with a $12 billion company today.

I’m sharing this in case you have the same issue.

They hosted their annual meeting recently.

Many of their execs had to give presentations and they quickly realized… several of them were having issues presenting and getting their message across.

These are well-regarded individuals inside a Fortune 100 company.

They’re smart and know the industry in and out.

But they have an issue.

And it’s costly.

They are not confident or convincing when it comes to presenting.

So they called me.

They need to be prepared before they present again in a year – but more importantly, the concern is:

How are they communicating on a daily basis?

In front of customers? Potential investors? Their team?

There’s a ripple effect when it comes to communication.

Whether it’s your receptionist who takes inbound calls and walk-ins, your sales team, all the way up to your leadership — your message should:

  • establish trust,
  • be confident,
  • show empathy,
  • and it should make people want to do business with you!

If your message is being miscommunicated, at any level within your organization, that’s a potential client or customer — gone.

Potential referrals — gone.

Potential media or speaking opportunities — gone.

It’s all interconnected.

As you’re reading this, think to yourself for a moment.

Could you possibly have a communications issue inside your company?

Don’t dismiss someone as having stage or Zoom fright.

They may have a bigger communications issue.

It’s fixable and a little work now will save (and make) you a lot of money quickly.

P.S. Worried your organization is struggling like this Fortune 100 company? I created a training for health care professionals who need to confidently show up on camera, attract more patients, move up in their careers, and let their expertise shine. Share it with your friends in health care. The tips and tricks are universal. Check it out even if you’re not in health care. Click here to learn more. Want training that’s more specialized for your industry? Let’s connect and make it happen.

P.P.S. I just published a new video on YouTube sharing with you some easy adjustments to make before recording a video or going live. This might be something you haven’t considered. Check it out here.

P.P.P.S. Whenever you’re ready… here are three more ways I can help you build your brand, own your voice, and stand out:

  1. Want more tactical advice you can implement today? Check out my blog here for great articles, stories, and lessons I’ve shared over the years.
  2. Looking for one-on-one coaching or a consultation with me? Schedule a complimentary call here to speak to our team about how we can help you.
  3. Follow me on Instagram here for more media and public speaking tips, videos… and a little fun.

How to Make Sure Your Message Takes Center Stage (and not this)

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The key to any speaking opportunity – whether that’s speaking on Zoom in a meeting, on stage, in the media, in your website videos, or in job interviews – is to keep the audience focused on your message and nothing else.

There are a lot of things steering your audience away from you and your message.

A busy background.

Disrupting noises.

Or even a pair of glasses.

It’s one of the biggest questions I get:

“What do I do about my glasses?”

They’re not asking whether they should wear them…

But really – what to do about the fact that they’re distracting.

The light from their room is bouncing off the lenses…

They know they need help.

I struggled with this for so long – I just ditched my glasses for years… which has made it pretty hard to see my slides when I’m training.

But I figured out some tricks.

And I’m going to share a little bit with you now.

(If you want to go more in-depth with me, click here to watch this video I just shot.)

Do you have big thick frames?

Or are they too small and cutting off your pupils?

While glasses may sometimes feel like an afterthought, they could be detrimental to your overall message.

You want your audience to connect with your eyes.

The eyes are the window to the soul (or so I’ve heard).

This is also why it’s important to look directly into the camera. You’ll appear as if you’re looking right into the eyes of your audience.

This takes practice to get it down and not let your eyes wander off and look at all the other people on the call.

When you let your eyes move from person to person or somewhere else in your room, you may appear to be insincere, detached, uninterested, insecure, and even shifty.

When someone can really look into your eyes — they feel more connected to you. AND TRUST YOU MORE.

That’s why I care about this.

It’s not about looks.

I care that you connect with more people.

And they trust you.

P.S. I left out one of the other big no-no’s when it comes to making sure you connect with your audience and stand out. I’m talking about lighting. I just published a short video telling you all about it. Click here to watch.

P.P.S. I’ve created a special program just for healthcare professionals who need media training so they can confidently show up on camera, attract more patients, move up in their careers, and let their expertise shine. If that’s you or you know someone who can benefit from this, click here to learn more.

P.P.P.S. Whenever you’re ready… here are 3 more ways I can help you build your brand, own your voice, and stand out:

  1. Want more tactical advice you can implement today? Check out my blog here for great articles, stories, and lessons I’ve shared over the years.
  2. Looking for one-on-one coaching or a consultation with me? Schedule a complimentary call here to speak to our team about how we can help you.
  3. Follow me on Instagram here for more media and public speaking tips, videos… and a little fun.

Why public speaking is the most important skill you need

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The skill is public speaking.

When Warren Buffett went to college, he avoided all classes that would require public speaking. He was terrified of it! When he graduated, he realized his fear of public speaking was killing his ability to move up in his career.

My public speaking course was arguably the best investment I made in my life. – Warren Buffett

In an Inc.com article, the billionaire investor was quoted as saying:

“Now, you can improve your value by 50 percent just by learning communication skills–public speaking.” – Warren Buffett

Richard Branson agrees. In a Virgin blog post, he said:

“Communication is the most important skill any leader can possess.” 

“Today, if you want to succeed as an entrepreneur, you also have to be a storyteller… It is not enough to create a great product; you also have to work out how to let people know about it.” 

 

Why are these skills so sought after?

1: Professional Growth:

Public speaking and knowing how to communicate help professionals motivate change, influence decisions, and form connections.

Great public speakers master the art of influence and leadership. This is a classic guide that all public speakers should read. You must be able to effectively communicate with not only your boss – but your colleagues and employees.

2: Gaining Trust:

Leaders who INSPIRE are trusted by their employees. Leaders with communication and public speaking skills have a much easier time influencing their co-workers. This will also help make projects run seamlessly.

3: Personal Growth:

Public speaking will help you increase your confidence level. If you can get up in front of a crowd – you can ask for a raise, inspire your employees, have more successful dates – even be more successful and happy at home.

Ryan Laverty is the Founder and CEO at SpeakOut. He smartly teaches his clients that, “Confidence helps everyone meet new people, manage stress, and stand up to even the harshest of criticism.”

This new confidence will help you meet new people, manage stress better, and stand up for yourself!to even the harshest of criticism.

Public speaking and communication abilities are an incredible asset even for professionals not in leadership roles.

If you feel like you have big reasons that are holding you back – don’t be afraid.

If you just have PASSION about your job, story, message, background, or the reason you want to help others – I can help you.

MY passion is helping others. I teach my clients how to improve their self-confidence and speak on stage, in front of small groups or in the media.

If you would like help, please book a free consultation with me here. Also, join our Facebook community for lots of free public speaking and media tips.

It’s never too late.

Kathryn Janicek | Media Coach, Producer, Public Speaking Trainer
Kathryn Janicek is a three-time Emmy Award-winning television producer with 20 years of experience working in newsrooms across the country. Kathryn coached talent, producers, and writers before switching her focus on helping entrepreneurs and corporate executives. Now, based in her home city of Chicago, she is a much sought-after media coach and public speaking trainer who will help you produce the best YOU. Click HERE now to book a complimentary 30-minute consultation with Kathryn!

What we can learn from Jimmy Kimmel

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Picture courtesy of ABC

By now, you’ve heard about this clip from Jimmy Kimmel Live! You may have even watched it a few times. It’s hard to miss it on Facebook and Twitter.

Jimmy revealed that he and his wife gave birth to a son, who, after delivery, was found to have severe heart defects. Jimmy shared details of what lead up to the emergency surgery – and then a plea to level the playing field of healthcare.

Photo of Jimmy Kimmel with his newborn son.

We can learn a lot from Jimmy Kimmel here. This is a perfect example of why he’s so popular. While Jimmy Fallon can sometimes seem a little too sugar sweet and even fake — Kimmel’s the real thing. Fallon’s afraid of ruffling a few feathers… Kimmel is authentic.

By looking at Kimmel as a company, as a brand, you can take a few things and use them to grow your own business.

Specifically, I want to talk about know, like and trust.

Marketing is all about getting a prospect or lead to know you’re out there… like who you are and trust you.

This doesn’t happen overnight. It takes time to build a brand and the trust needed to land the sale or gain a new client. When you see someone you like in a bar, you’re not usually jumping right to the wedding that night. It takes TIME to get to know, like and trust.

  1. KNOW: Jimmy didn’t just land the TV slot he has now. He started in college radio and found himself eventually at LA’s KROQ. In the 90’s, he hosted Comedy Central‘s game show, Win Ben Stein‘s Money. Later he joined with Adam Carolla and Daniel Kellison to create The Man Show and Crank Yankers featuring David Alan Grier, Dane Cook, Seth MacFarlane, Wanda Sykes, and Sarah Silverman. Jimmy Kimmel Live! debuted in 2003. YOU started by creating a digital brand with a website, social media and maybe a Google ad. Or – you started selling an item out of your garage and then after you grew, you got a storefront. You didn’t just appear out of the blue to your audience. They gradually got to know you through many channels. They may have heard your name 12 times before trying your product. This is how marketing works. You have to be there all the time, so when they need you – you’re there. Drip, drip, drip. An email blast, a Facebook post, a media interview, a blog… give your audience lots of “drips” so when they need you – they’ll see another “drip” from you and call you. I can help you with this media/marketing strategy.
  2. LIKE: Jimmy is a master at this. I liked him on The Man Show… I liked him even more when I found out he was dating Sarah Silverman. Then he started bringing his family on his show… then he created the Halloween candy video phenomenon showing parents stealing their kids’ candy… the list goes on and on. They guy is just so damn likable. But here’s the real takeaway. He’s AUTHENTIC. He shows his family and doesn’t hide his and their faults. He makes jokes about how he was brought up… how loud his aunts are… He let Sarah Silverman make fun of him over and over on air. He makes fun of HIMSELF. In this video posted above he thanks his current wife for “having sex with him.” He doesn’t think he’s a stud. He’s honest, humble and REAL. He’s authentic. He also lets you talk back. It’s a real conversation. He asks for videos from his audience and other ways to initiate a two-way conversation. He doesn’t just talk “at” his audience.
  3. TRUST: The more your product costs, the deeper the trust needs to be. Trust makes the sale. We trust Jimmy Kimmel. He’s not fake – he’s consistent and doesn’t disappoint. We know he’ll be on and he’ll be real. He doesn’t even have to be funny all the time because we like and trust him.

That last point is huge. At some point, your company will make a mistake. By laying this groundwork of helping them know, like and trust you — they’ll let you make that mistake and stick it out with you. You’ll survive a crisis better if you’re known, liked and trusted.

Can you show more authenticity in your marketing?

Can you sound more honest and humble?

Are there ways you can get real with your future customers?

Are there ways you can become known better through media, blogging and social media?

When you combine the elements of know, like and trust – you build a tribe of loyal fans who can become loyal customers.
It takes time and effort.
I’m game. Are you?
I’d love to give you a free consultation. Click here to schedule it now.

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