14 01, 2022

The missing piece to your marketing strategy

By |2022-01-14T15:15:45-06:00January 14th, 2022|Blog, Business, Media|Comments Off on The missing piece to your marketing strategy

You know how important video is to connect with your audience. I don’t need to convince you. The stats are all there. Video will make up 82% of all internet traffic this year. How do you make sure your messaging doesn’t get lost? You’re heard? Remembered? How will you ensure [...]

6 01, 2022

How to Make Sure Your Message Takes Center Stage (and not this)

By |2022-01-06T12:43:48-06:00January 6th, 2022|Blog, Business, Media|Comments Off on How to Make Sure Your Message Takes Center Stage (and not this)

The key to any speaking opportunity - whether that’s speaking on Zoom in a meeting, on stage, in the media, in your website videos, or in job interviews - is to keep the audience focused on your message and nothing else. There are a lot of things steering your audience away [...]

14 12, 2021

Are you prepared for a Peloton-style crisis?

By |2021-12-15T15:06:28-06:00December 14th, 2021|Blog, Business, Media|Comments Off on Are you prepared for a Peloton-style crisis?

The Peloton crisis got me thinking... What if something terrible happened to you? Every organization is vulnerable to a crisis. On many levels. If you ignore it – it doesn’t disappear. An employee sends out a racist tweet. You lay off workers. Your CEO gets in a car crash. There’s [...]

9 08, 2017

What NOT to Do When You’re on TV or Speaking in Public

By |2021-03-11T15:49:17-06:00August 9th, 2017|Blog|0 Comments

Picture courtesy of CBS This Morning   When I'm watching TV news, my ears always perk up when I hear real estate or investing stories. The other day, I was watching CBS This Morning while running around the house. We just purchased a house and we're in moving mode packing and interviewing renters to live in our other place, so this story on TV [...]