Have you ever met a really BORING person?
Been on a first date and wondered how someone could really be that bland?
Are you sitting in a Zoom meeting right now listening to a person go on and on… about nothing?
Or worse… are you afraid you might be that person?
The best piece of advice I give thought leaders I work with before they do a media interview or speech is:
Have a relatable story.
You MUST have a story people can relate to if you’re going to attract people to you, speak in public, or if you’d like to sell your brand by using the media.
No producer or writer is going to publish a story about your grand opening or sale.
But if you have a story, like you’re donating 40% of opening day profits to a charity that’s in the news… or there’s something special about the owner… you have a much better chance.
Numbers are great – but stories are even better.
You may have a great success story at your company. Numbers are way up. Bosses are happy.
The way to break through to an audience and show what those numbers really mean is to tell a story. Explain what those numbers mean.
Talk about how many people you were able to hire because numbers are up. Highlight a person you hired and their family.
You need a compelling story of human interest.
Remember: the media has a job to do.
They need to make sure their audience watches, reads, sticks with them even after a commercial, learns something and keeps coming back for more.
All you need to do is learn a few tricks to do it the right way.
And think about how a story connects you to people in your day-to-day Zoom meetings.
I was on a call with an exec of a Fortune 100 company last week.
He showed up in a baseball cap and a hoodie.
Not his normal wardrobe.
He told me he had just finished shoveling his wife out of the driveway.
And then he drove her to work.
She’s a nurse.
At that moment, I knew I wanted to work with that exec – and I even happily altered my price when we negotiated my contract.
Give your audience an authentic story that makes them feel something and you’ll have a better chance of seeing your story in the media.
They may even become open to negotiating their prices because they just like you.
P.S. Creating a story that stands out is the critical component needed to grow your business or practice and ensure you get an ROI on your time and energy. I shot a YouTube video on this. Check it out here.
P.P.S. I created a training for healthcare professionals who need to discover their message and story, deliver it clearly, succinctly, and confidently, and present in a way that intrigues, entertains and keeps the audience’s attention. Share it with your friends in healthcare. Check it out even if you’re not in healthcare. The tips and tricks are universal. Click here to learn more.
P.P.P.S. Whenever you’re ready… here are three more ways I can help you build your brand, own your voice, and stand out:
- Want more tactical advice you can implement today? Check out my blog here for great articles, stories, and lessons I’ve shared over the years.
- Looking for one-on-one coaching or a consultation with me? Schedule a complimentary call here to speak to our team about how we can help you.
- Follow me on Instagram here for more media and public speaking tips, videos… and a little fun.